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America Online Announces Major Agreement with MLB Advanced Media to Provide Special Content to AOL for Broadband Subscribers.


Business Editors

DULLES, Va.--(BUSINESS WIRE)--April 1, 2003

Daily Highlights And Features Plus Discounts Add Value

to AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  for Broadband Service See broadband and broadband service provider.  

America Online See AOL. , the world's leading interactive service, today announced a new agreement with MLB MLB Major League Baseball
MLB Minor League Baseball
MLB Middle Linebacker (football)
MLB Motor Life Boat
MLB Matt Leblanc (actor)
MLB Mother Love Bone (band) 
 Advanced Media (MLBAM MLBAM Major League Baseball Advanced Media ), the interactive media and Internet company of Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation).
Major League Baseball (MLB) is the highest level of play in North American professional baseball.
, under which AOL for Broadband subscribers will have access to a variety of video and audio programming features, as well as discounts on MLB.com's "Total Ticket" service, which provides live audio coverage of every big league game. With today's announcement, AOL establishes its leadership in the sports marketplace with agreements with the five most popular professional sports The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 properties in America - MLB, NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
, NBA NBA
abbr.
1. National Basketball Association

2. National Boxing Association

NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (=
, NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. , and NHL NHL Non-Hodgkin's lymphoma, see there .

Under the new relationship, MLB.com will provide AOL for Broadband subscribers access to:

-- Postgame.TV, game-by-game highlights shows of as many as 15

games per day made available shortly after the completion of

games throughout the season. In addition, special recap shows

in Spanish and Japanese will be presented on a daily basis;

-- Plays of the Week videos where the best plays of the previous

week will be available in a 3 - 5 minute highlight show;

-- Free MLB Radio, consisting of a daily 8-hour feed Monday

through Friday and access to all the archives of MLB Radio the

nation's only all baseball radio network;

-- A selection of Baseball's Best, complete game video of some of

the greatest games ever played;

This new relationship is part of a larger commitment by AOL to its AOL for Broadband subscribers. AOL has announced a range of new content partnerships in categories ranging from news to sports. In the sports realm, AOL also has relationships with the NFL, NBA, Nascar.com, NHL.com, and College Sports Television.

The AOL for Broadband service offers the Internet's best selection of multimedia content -- such as CD-quality radio, and video clips including movie trailers, sports highlights, and live news reports -- all seamlessly integrated with AOL's hallmark easy-to-use features such as AOL Mail, Instant Messenger(TM) and the Buddy List(R) feature plus the best safety and security features in the industry, including AOL Parental Controls. Additionally, the service provides at no additional cost a range of premium content that would cost more than $50 per month if purchased separately on the Web.

"We are delighted to join AOL's family of Broadband content providers," said Jane Buford, Vice President of Multi Media for MLBAM. "We are looking forward to introducing a number of our exciting audio and video products to AOL Broadband subscribers during the 2003 season."

Tom Richardson, Vice President of AOL Sports, said: "It's a great week for baseball fans -- Opening Day is here, and AOL for Broadband will bring all of the excitement directly to our members' desktops. With a huge fan base, Major League Baseball is one of the country's most popular sports so we know that AOL for Broadband subscribers will enjoy the tremendous benefits of this new relationship. We are very pleased to work with MLB Advanced Media to bring AOL for Broadband subscribers convenient access to great MLB content and features."

In addition to other special content, AOL for Broadband subscribers will receive a 30% discount when they sign up for MLB.com's premium service, Total Ticket, which is normally available for $11.95 per month. AOL for Broadband subscribers will also be entitled to other discounts on merchandise, day passes, etc.

About America Online, Inc.

America Online, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of AOL Time Warner Inc. (NYSE NYSE

See: New York Stock Exchange
: AOL). Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.

About MLB Advanced Media, LP

Established in January 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations. MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, the only all baseball radio show on the internet, live radio broadcast of games, pitch-by-pitch enactment of games, live and archived video webcasts of games, and hosted postgame video highlight shows.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 1, 2003
Words:752
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