Printer Friendly
The Free Library
19,595,263 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

America Online Announces Key Marketing Relationship with Best Buy; AOL and AOL for Broadband Services Promoted in Best Buy Retail Outlets Nationwide.


Business Editors/High-Tech Writers

DULLES, Va.--(BUSINESS WIRE)--April 3, 2003

BestBuy.com Products Featured In Several Key AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  Commerce Areas

America Online See AOL. , Inc., the world's leading interactive services company, today announced a new relationship with Best Buy, one of North America's leading specialty retailers of consumer electronics, personal computers, entertainment software and appliances, to provide in-store promotion of the AOL and AOL(R) for Broadband services See broadband and broadband service provider.  in more than 500 Best Buy stores across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . In a separate agreement, Best Buy's wide selection of consumer products are now available in several key areas across the AOL service.

Under a new agreement, the AOL and AOL(R) for Broadband services will be featured in Best Buy stores nationwide, allowing Best Buy to offer consumers everything they need for home connectivity, including access to AOL and the Internet at whatever speed they prefer. Special displays will provide information about AOL's selection of online services, and store employees will be trained to help consumers sign up for AOL.

In addition, a separate agreement brings BestBuy.com's broad selection of consumer products to commerce areas across AOL, including a variety of Shop@AOL's most popular areas such as Computing computing - computer , Electronics and Entertainment. The promotions will be relevant to the products they accompany, as part of AOL's "commerce in context" approach to online shopping, and consumers are able to make purchases directly from BestBuy.com simply and securely.

"Best Buy's leadership in consumer electronics and connecting consumers to digital life solutions, combined with AOL's strength in interactive services, widens our ability to help consumers integrate the power and promise of the online experience at any speed," said Mike London, executive vice president and general merchandise manager for Best Buy. "Working with America Online, we will provide real value and convenience to our customers, while bringing BestBuy.com's great selection of consumer products to AOL and AOL for Broadband members."

Joe Redling, America Online's Chief Marketing Officer, said: "Best Buy and AOL are brands that millions of Americans know and trust, and we are pleased to join in a new relationship with such a leader in retailing. We look forward to working with Best Buy to help consumers get on the Internet and make the transition to broadband. AOL is kicking our broadband marketing into high gear, and Best Buy is a fantastic partner to have in this effort and to help introduce new customers to the value we offer."

The in-store AOL for Broadband promotions are part of AOL's first-ever major marketing campaign for its broadband offering. The multi-faceted campaign includes a series of television ads that debuted during the recent Oscars ceremony broadcast, a 50-city Mobile Marketing Tour, and more. AOL for Broadband features a unique online experience created for broadband consumers by combining cutting-edge communications, unmatched community, and a broad range of exclusive content to put some of the world's best entertainment and information resources (1) The data and information assets of an organization, department or unit. See data administration.

(2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT.
 at their fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. .

For additional information about AOL for Broadband, members can visit AOL Keyword: Broadband where they can learn about broadband and place an order. Or consumers can call 1-800-574-1779, visit www.aolbroadband.com or www.bestbuy.com.

About America Online, Inc.

America Online, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of AOL Time Warner Inc. (NYSE NYSE

See: New York Stock Exchange
:AOL). Based in Dulles, Virginia Dulles, Virginia is an unincorporated census-designated place located in Loudoun County, Virginia, part of the Washington Metropolitan Area. The headquarters of AOL, Orbital Sciences Corporation and ODIN technologies and the former headquarters of MCI Inc. are located in Dulles. , America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Geographic Code:1USA
Date:Apr 3, 2003
Words:563
Previous Article:Xybernaut Announces NATO-Approved Options for Wearable Computer Platforms; Power Connectors for Military Assault Vehicles, 12-Hour Run Time Batteries...
Next Article:Inventor and ArrayComm CEO Martin Cooper Celebrates 30th Anniversary of First Portable Cell Phone Call.
Topics:



Related Articles
Does AOL-Time Warner Make Technology As Well As Business Senses?
AOL Music's Popular Sessions@AOL Highlights Show For AOL Broadband Members Moves to Thursday Nights.
AOL Members are 'Infatuated' With Christina Aguilera as Her First Listen Scores a Record Breaking 1.98 Million Streams in 24 Hours On AOL Music.
New AOL 8.0 Sets Record With More Than 5 Million Downloads by AOL Members in First Two Weeks; Fastest Member Adoption Rate Ever for an AOL Software...
Rock Legend Lou Reed Performs Live Online Only on AOL for Broadband.
Limp Bizkit Plays Exclusive Show in New York City Kicking off Summer Music Series On AOL For Broadband.
America Online Introduces AOL 9.0 Optimized.
Michelle Branch Plays Intimate, Invitation-Only Show from NYC for Exclusive Live Broadcast on AOL for Broadband.
America Online, Inc. and Time Warner Cable Have Reached New Agreements to Cross-Promote AOL for Broadband and Road Runner High-Speed Online Services.

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles