America Online And Online Interactive Announce First Electronic Software Download Store on AOL.SEATTLE--(BUSINESS WIRE)--May 6, 1996--Shopping for software in a retail store can be a trying experience -- limited selection, inconvenient hours, and maddening crowds. Online Interactive, Inc. (OLI OLI Open Learning Initiative (RSA) OLI Operation Lifesaver, Inc. OLI Open Learning Institute (Britain) OLI Originating Line Information (qualifies Automatic Number Identification) ), a leading developer of electronic commerce services, today introduced an easy alternative for computer users with the opening of its atOnce Software(TM) store on America Online See AOL. (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ). The atOnce Software store is the first site on AOL that enables its members to purchase and download software directly to their personal computers. The atOnce store is launching with more than 500 popular software products (keyword: atOnce), with thousands more expected by the end of the year. "Consumers now have more choice and flexibility in the way they buy software with the opening of atOnce Software on AOL," said Ted Leonsis, President of America Online Services Company. "For the first time, members have the capability to buy software and have it delivered directly to their desktop, without ever leaving their home or office." Besides 24-hour access and fast delivery, atOnce Software offers unlimited "shelf space," so consumers can choose from a wide selection of quality products. The software offered ranges from major business applications to games and screen savers Screen Savers may refer to:
tr.v. in·tu·it·ed, in·tu·it·ing, in·tu·its Usage Problem To know intuitively. [Back-formation from intuition. , Starfish, Wizard Works, Softsource, T/Maker, and Second Nature. In addition, atOnce Software offers many products not typically found in retail stores, such as Village Software(R)'s FastAnswer(R) line of financial applets for Microsoft Office Microsoft's primary desktop applications for Windows and Mac. Depending on the package, it includes some combination of Word, Excel, PowerPoint, Access and Outlook along with various Internet and other utilities. , Lotus SmartSuite A suite of applications for Windows from IBM Lotus that includes the 1-2-3 spreadsheet, Word Pro word processor, Freelance Graphics, Approach database and Organizer PIM. Also included is a common toolbar for launching the applications and selecting predefined macros that provide tighter , and Corel WordPerfect Suite See WordPerfect Office. . The atOnce Software store also offers a 30-day, money-back guarantee to ensure customer satisfaction. The atOnce Software concept is an ideal channel for software publishers who have been constrained by traditional distribution methods. Through digital distribution, publishers can virtually eliminate the lengthy time-to-market problem. Publishers can also offer low price-point software that before now had to be bundled with other programs to secure shelf space. Because atOnce is an authorized software reseller, software publishers using the atOnce download channel avoid competing with their own existing sales network. The atOnce Software store was created by the founders of Online Interactive, Tim Choate and John Ballantine who developed the first electronic distribution software store in a previous venture. "Digital distribution of software is an incredible quick-to-market tool for software publishers to reach consumers easily and inexpensively," said John Ballantine, Executive Vice President of Online Interactive. "OLI provides a complete package for software downloading at no cost to the publisher. In addition, our presence on all major networks and the Internet provides maximum marketing exposure and a sure way to increase sales." Because digital distribution delivers products directly to the consumer, not only are software prices competitive with retail outlets, but consumers can buy software long before it appears in retail stores. When a publisher signs on with OLI, atOnce has the capability to put the software on sale within hours of receiving it. Since atOnce Software is an effective venue for software publishers to provide promotional opportunities, consumers will also be treated to special offers, beta testings and "light" versions. America Online, Inc., (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AMER AMER American AMER Asociación Mexicana de Estaciones Radiodifusoras ), based in Vienna, VA is the largest and fastest growing provider of online services in the world with the most active subscriber base. AOL offers its 5 million subscribers a wide variety of services, including electronic mail, conferencing, software, computing support, interactive magazines and newspapers and online classes, as well as easy and affordable access to services of the Internet. AOL has a global workforce consisting of more than 4,000 people. Founded in 1985, AOL has established strategic alliances with dozens of companies, including Capital Cities/ABC, Viacom, Bertelsmann, Hachette, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Compaq and American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. . Personal computer owners can obtain America Online software at major retailers and bookstores, or by calling 800/827-6364. Online Interactive, Inc. is the electronic commerce leader in the development of online marketing and shopping services. The company specializes in the implementation of new electronic distribution technologies, including encryption download capabilities and secure credit card processing. Headquartered in Seattle, Online Interactive's mission is to develop intelligent electronic marketing concepts which provide immediate value to both consumers and marketers. To try atOnce Software, visit the following site location: AMERICA ONLINE..............................keyword: atOnce CONTACT: Online Interactive John Ballantine, 206/443-1933 or America Online Margaret Ryan Margaret Ryan is a Children's Writer currently residing in St. Andrews, Scotland. She was born and raised in the town of Paisley, Scotland. She went to Glasgow University, where she met her husband, John. She is the writer of the Airy Fairy books. , 703/918-1625 or Technology Solutions PR Jennifer Sandretto, 408/280-6000 Ext. 211 |
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