America Online And E! Online Launch Expanded Content and Promotional Alliance.Business Editors DULLES, Va. & LOS ANGELES--(BUSINESS WIRE)--July 6, 2000 E! Online and E! Entertainment Television To Provide Entertainment News and Celebrity Gossip To Users of Several AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Brands AOL To Be Promoted Through E! Online and Offline Marketing Channels Expanded Relationship Includes E! Programming On AOLTV (America OnLine TV) An Internet TV service from AOL that provides access via a phone line or through the DirecTV satellite from Hughes Electronics. Versions of the AOLTV set-top boxes also include the TiVo technology for digitally recording TV programs. (sm) The First Interactive Television Service for Mass-Market Consumers America Online See AOL. , Inc. (NYSE NYSE See: New York Stock Exchange : AOL) and E! Online (www.eonline.com), Entertainment's Home Page, today announced a three-year strategic content and promotional alliance under which E! Online and E! Entertainment Television will provide their industry-leading entertainment news and celebrity gossip across several America Online, Inc. brands, including the newly launched AOLTV(sm), and America Online will be promoted in E!'s online and offline advertising Advertising a Web site and its URL in traditional media such as radio, TV and magazines. Same as cross promotion. and distribution channels. The agreement significantly expands and extends E! Online's existing relationship with America Online, under which E! Online provides entertainment programming to AOL and CompuServe members. Under the new agreement, E! Online will be an anchor tenant on AOL's Entertainment Channel and AOL's Celebrities area, giving AOL members instant and direct access to E!'s original entertainment news and gossip. E! will also provide entertainment-related content across Netscape Netcenter, AOL Moviefone and ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. , offering users of these brands information about celebrities, movies, TV and more. In addition, E! Online and E! Entertainment Television will provide content for AOLTV, the first interactive television service for mass-market consumers, which will begin rolling out to consumers later this summer. AOLTV will make the TV more valuable by providing a consumer-driven experience where viewers watch television using their existing signal, and choose from a range of additional interactive features and content -- including familiar AOL tools such as e-mail, instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or and chat, plus a Program Guide that makes finding programs easier -- provided through an easy-to-use set-top box The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support. and a wireless keyboard or universal remote control. As part of the agreement, E! Entertainment Television will promote America Online and AOL Keyword: E! in its print, radio and television advertisements; AOL will also be promoted at E! Online. "Our members have come to rely on E! Online and E! Entertainment Television for their entertainment news, and I am happy we can extend and expand our agreement with them to provide E!'s original content to both AOL members and visitors to our other brands," said Barry Schuler Barry Martin Schuler (born September 7, 1953 in Jersey City, New Jersey) is American Internet pioneer, perhaps best known for making the Internet easy to use consumers while working for America Online for seven years, and being the CEO for three years. , President of AOL Interactive Services. "I am especially pleased that E! Online and E! Entertainment Television will be providing their industry-leading programming to AOLTV, enabling viewers to get the latest news and gossip about their favorite shows directly from their televisions right as they're watching, enhancing their television-viewing experience." "Our alliance with AOL has been a great success, and we are delighted to continue giving their users who are movie, TV and music enthusiasts our behind-the-scenes view of the entertainment industry," said Edward Zarcoff, General Manager, E! Online. "We also expect AOL TV AOL TV was the name of both a thin client which uses a television for display (rather than a monitor), and the online service that supports it, both of which were launched in June 2000 to compete with WebTV. The product and service were developed by America Online. to add a new dimension to our relationship with AOL members by bringing together the on-air and online in new and exciting ways." About E! Online E! Online, (http://www.eonline.com), Entertainment's Home Page(tm), delivers original entertainment news, gossip, celebrities, movie and TV information to entertainment enthusiasts through an interactive format maximizing the brand awareness and reach of E! Entertainment Television. Based in Los Angeles, California, E! Online reaches over 5.4 million unique US adult users per month and is the premier entertainment site on the World Wide Web. E! Online also operates shop.eonline.com, "your one-stop shop One-Stop Shop A company or a location that offers a multitude of services to a client or a customer. The idea is to provide convenient and efficient service and also to create the opportunity for the company to sell more products to clients and customers. for entertainment merchandise(SM)." E! Online is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of E! Entertainment Networks, which is currently available to 62 million cable and direct broadcast satellite subscribers in the US. About America Online Founded in 1985, America Online, Inc., based in Dulles, Virginia, is the world's leader in interactive services, Web brands, Internet technologies, and e-commerce services. America Online, Inc. operates: America Online, with more than 23 million members, and CompuServe, with more than 2.7 million members, the company's two worldwide Internet services; several leading Internet brands including ICQ, AOL Instant Messenger See AIM. and Digital City, Inc.; the Netscape Netcenter and AOL.COM portals; the Netscape Netcenter and Communicator browsers; AOL Moviefone, the nation's no. 1 movie listing guide and ticketing service; and Spinner.com and NullSoft's Winamp, leaders in Internet music. Through its strategic alliance with Sun Microsystems, the company develops and offers easy-to-deploy, end-to-end and enterprise solutions for companies operating in the Net Economy. |
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