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America Online Adds Media Veterans to Programming Team.


Business Editors/High-Tech Writers

DULLES, Va.--(BUSINESS WIRE)--Jan. 21, 2003


 Expands Programming Ranks with Malcolm Bird as Senior Vice President
     and General Manager, AOL Kids and Tina Sharkey as Senior Vice
            President, Lifestyle and Community Programming

 Reflects AOL's Increased Commitment to the Development of World Class
                    Online Content for AOL Members



America Online See AOL. , Inc., the world's leading interactive services company, today announced that it has strengthened its content and services team with the appointment of veteran media executives to manage key areas of the AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  service. The Company today named industry leaders Malcolm Bird as Senior Vice President and General Manager, AOL Kids, and Tina Sharkey as Senior Vice President, Lifestyle and Community Programming. Mr. Bird and Ms. Sharkey will report to Jim Bankoff, Executive Vice President, Operations, AOL Interactive Services.

The new executives will play a vital role in meeting AOL's commitment to providing its members with unique, valuable programming that is relevant to their daily lives. They will lead programming areas that are among the most popular and integral parts of the AOL online experience.

Mr. Bird will utilize his expertise in children's media programming, production and development to make AOL Kids Only a more compelling destination for children. He will lead the development of an all-new online experience for kids, tailored to their interests and activities, and leverage his skills and experience in the area of content creation. The Kids Only Channel on AOL has consistently been among the most popular areas on the service since its launch in 1989, providing kid-friendly features and content to AOL households.

Ms. Sharkey will head AOL's leading Lifestyles and Community efforts, focusing on everyday solutions for online consumers in areas including personal finance, health, women and home. She will also be tasked with the development of strategic programming based on AOL's unmatched community of more than 35 million members, including the polls, homepages, message boards, groups and chats that engage AOL members throughout the service.

Jim Bankoff, Executive Vice President, Operations, AOL Interactive Services, said: "Enhancing the content, features and services we provide to our members is one of AOL's top priorities. Malcolm Bird and Tina Sharkey bring tremendous talents and experience to a number of the areas AOL members care about most. Together with our existing team of world class professionals, they will bring a new dimension to the AOL experience."

Malcolm Bird, Senior Vice President and General Manager, AOL Kids, said: "AOL has been a pioneer in developing an online experience that is educational, fun and, most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent"
above all, most especially
, safe for kids. The Kids Only area on AOL has been among the service's most popular and a leader in offering content and features targeted for the Internet's younger users. I'm looking forward to working with the talented AOL Kids Only team to enhance these offerings and create an even more compelling experience for kids."

Tina Sharkey, Senior Vice President, Lifestyle and Community Programming, said: "My entire career has been spent building platforms and products that connect people to their passions. I am extremely excited to lead AOL's community and lifestyle programming efforts at such an important phase in the company's history."

Malcolm Bird is an Emmy(R) award-winning children's media expert with more than 15 years of experience as a TV and radio producer and a programmer of children's content. Mr. Bird played key roles in three major network launches -- Nickelodeon UK
For Nickelodeon in United States, see Nickelodeon (TV channel).
Nickelodeon (Nick for short) is a cable and satellite TV network primarily for children and pre-teens.
, TeleMonticarlo in Italy and Miami USA network for Barry Diller's USA Broadcasting USA Broadcasting was an American media company owned by veteran entertainment industry executive Barry Diller.

USAB dates back to the mid-1990s when Diller purchased Silver King Broadcasting from Lowell W. "Bud" Paxson and Roy Speer.
. Most recently he was a producer of the hit series Operation Junkyard Operation Junkyard debuted in fall 2002 as part of the Discovery Kids Saturday morning programming schedule. Essentially a spin-off of TLC's popular series Junkyard Wars, OP/JY featured teams of teens that were challenged to build gadgets out of junk in six hours.  for Discovery Kids. He was an Executive Vice President for Production and Development for Craftsman Productions and worked on a variety of hit series, including "It's My Life" for USA Broadcasting among many other projects.

Prior to his work with Craftsman Productions, Mr. Bird was Executive Producer and Head of Kids Programming for Miami USA Broadcasting, where he produced 20 hours of live programming per week for the network's most popular show, "Wami on Miami," which won two Emmy awards. He also served as Creative Director/Director of International Programming and Production for Cartoon Network For Cartoon Network outside of the United States, see .
Cartoon Network is a cable television network created by Turner Broadcasting which primarily shows animated programming.
 Productions. Prior to that, Mr. Bird was Head of International Programming for Hanna-Barbera/Turner Entertainment, responsible for TV production in Europe, Asia Pacific and Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , and was credited with producing the network's first real-time animated talk show using Hanna-Barbera's Top Cat. He has also worked as a producer for Nickelodeon UK and the BBC BBC
 in full British Broadcasting Corp.

Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927.
.

Tina Sharkey brings 15 years of consumer-driven media expertise to AOL. Most recently she was a Principal at Majestic Partners, a Media and Technology consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, where her clients included the New York Times Digital and Cisneros Television Group. Prior to her work with Majestic Partners, Ms. Sharkey was Group President of Sesame Workshop's Online Services, where she created the award-winning Sesame Street interactive media business, from 1997-1999.

Ms. Sharkey was also a co-founder of iVillage, and served as its SVP SVP S'il Vous PlaƮt (French: Please)
SVP Senior Vice President
SVP Schweizerische Volkspartei (Swiss People~s Party)
SVP Society of Vertebrate Paleontology
SVP Social Venture Partners
SVP St Vincent de Paul
 of Programming and Chief Community Architect. Prior to that, she collaborated with Barry Diller on a new home shopping channel, Q2, a division of QVC QVC Quality Value Convenience
QVC Question Valid Command
 for which she served as Vice President of Marketing and Programming. Ms. Sharkey also spent three years at Frankfurt Balkind where she managed corporate brand strategies for Time Warner, QVC and Sony, and helped launch the Adobe Acrobat and New York 1 brands. She is involved with a number of charities and educational causes; a member of the Dean's Council at the University of Pennsylvania (body, education) University of Pennsylvania - The home of ENIAC and Machiavelli.

http://upenn.edu/.

Address: Philadelphia, PA, USA.
; founding board member of Baby Buggy and a Judge for the Smithsonian Institution's New Media Innovation awards.

About America Online, Inc.

America Online, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of AOL Time Warner (NYSE NYSE

See: New York Stock Exchange
:AOL). Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.

-- Emmy is a registered trademark of the Academy of Television Arts & Sciences.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 21, 2003
Words:979
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