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America Online Acquires iAMAZE.


Business Editors/Hi-Tech Writers

DULLES, Va.--(BUSINESS WIRE)--Sept. 5, 2000

America Online See AOL. , Inc. (NYSE NYSE

See: New York Stock Exchange
: AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), the world's leading interactive services company, today announced its acquisition of iAmaze, a San Francisco-based Internet technology company specializing in Web-based applications created in DHTML See Dynamic HTML.

DHTML - Dynamic HTML
, or "Dynamic" HTML HTML
 in full HyperText Markup Language

Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web.
.

iAmaze has created a leading DHTML platform that produces Web-based applications which are fast, intuitive and accessible from any Internet browser See Web browser.  or device. DHTML is an emerging technology that substantially enhances the interactivity, speed and functionality of Web-based applications by enabling changes to be made without reloading Reloading

A term lenders commonly use to refer to the habits of borrowers taking out loans to repay the balance on other loans. Often reloading is done to take advantage of lower interest rates offered by other loans, and potential tax benefits.
 the Web page, or going back to the server.

In addition, DHTML applications are designed to run on all browsers and operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. , without downloads or plug-ins. AOL said that iAmaze will help further strengthen its services by providing Web-based applications from this platform with the speed and functionality of traditional client-side desktop applications.

Barry Schuler, President of AOL Interactive Services, said: "iAmaze has an extremely talented group of engineers, who have deep expertise in DHTML, an important, emerging Web-based technology. They will help us extend our leadership in providing fast and easy-to-use applications across our family of brands."

Continued Schuler, "iAmaze's leading technology allows consumers to access their applications from any Internet-enabled device. iAmaze will help further our AOL Anywhere strategy, enabling our members and users of our Web-based brands to use the interactive services they value and count on anytime, anywhere."

Michael Bloom, President of iAmaze, said: "We are looking forward to using our experience designing Web-based applications to reach AOL's growing and diverse group of users. With more and more functionality moving off the desktop and onto the Web, we're very excited about working with the AOL team to enhance existing AOL products and deliver new services to help people make their lives easier."

Prior to the acquisition, iAmaze's technology platform was used to create a number of highly intuitive and interactive Web-based applications, which are accessible through all popular Web browsers, allowing users to access their data from any hardware platform.

The flagship product allows users to create online "slideshows," including photo albums, auction item advertisements, homepages, business presentations, and more. iAmaze also has developed a Web-based word processor and calendar. In addition, iAmaze's platform allows multiple users to collaborate in real time on these Web-based applications.

iAmaze's talented group of engineers have worked together for many years, and are industry veterans from companies such as Sun Microsystems, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Hewlett-Packard, NeXT, and Apple.

Terms of the acquisition were not disclosed.

About America Online, Inc.

Founded in 1985, America Online, Inc., based in Dulles, Virginia, is the world's leader in interactive services, Web brands, Internet technologies, and e-commerce services.

About iAmaze, Inc.

iAmaze, Inc., a San Francisco-based Internet technology company, was founded in 1999. Its mission is to provide a powerful new way to create and share information by bringing unique Web benefits to the applications people use everyday.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 5, 2000
Words:483
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