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America Online & ATP Announce New Relationship to Provide Special Tennis Content to AOL for Broadband Members.


Business Editors

PONTE VEDRA BEACH, Fla. & DULLES, Va.--(BUSINESS WIRE)--April 19, 2004

AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. (R) for Broadband Members to Get Video Highlights

and Player Audio Clips

ATP ATP: see adenosine triphosphate.
ATP
 in full adenosine triphosphate

Organic compound, substrate in many enzyme-catalyzed reactions (see catalysis) in the cells of animals, plants, and microorganisms.
 Names AOL Official Partner & Official Internet Service

Provider of the U.S. Broadcast of the Tennis Masters Cup The Tennis Masters Cup is a tennis tournament played annually at the end of each year, involving the top eight players in the men's tennis world rankings.

Unlike all the other events on the men's tour, the Tennis Masters Cup is not a straightforward knock-out tournament.


The ATP, the governing body Noun 1. governing body - the persons (or committees or departments etc.) who make up a body for the purpose of administering something; "he claims that the present administration is corrupt"; "the governance of an association is responsible to its members"; "he  of the men's professional tennis circuit, today announced an alliance with America Online See AOL. , the world's leading interactive services company, to provide comprehensive access to an array of multimedia tennis content specially developed for AOL(R) for Broadband members. Under the agreement, the ATP will provide specially produced video, audio and editorial content from up to 25 ATP Tournaments to AOL for Broadband members at no additional cost. A portion of the content will also be made available at no cost to AOL(R) dial-up members.

"We're pleased to have secured a relationship with a company like AOL, which has established itself as the global leader in online services as well as in innovative sports programming, and which offers a large membership base with whom we can provide our unique ATP content," said Chris Clouser, President, ATP and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  ATP Properties. "This new agreement will bring tennis fans closer to ATP players than ever before through unique programming and content. We're thrilled AOL recognizes that ATP tennis content will enhance its already impressive programming lineup."

Under the new agreement, ATP will provide AOL for Broadband members access to a variety of multimedia content, including:

    - Video Highlights Package: Up to three minutes of match
      highlights for 20 ATP Tournaments, press conferences, and
      other non-match related video content;

    - Audio Clips: Up to two audio clips per tournament from players
      at 25 ATP Tournaments;

    - Tennis Timeouts: One-on-one interviews between award-winning
      host Roy Firestone and top ATP players.


Also, as part of the agreement, AOL will become the official ISP (1) See in-system programmable.

(2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines.
 of the U.S. broadcast of the Tennis Masters Cup--the season finale co-owned by the ATP, ITF ITF International Transport Workers' Federation
ITF International Tennis Federation
ITF In the Future
ITF International Trust Fund (demining NGO based in Slovenia)
ITF International Transport Forum
 and the Grand Slams--to be held for the second consecutive year in Houston, Texas “Houston” redirects here. For other uses, see Houston (disambiguation).
Houston (pronounced /'hjuːstən/) is the largest city in the state of Texas and the
, from November 13-21.

"We are excited about our new relationship with the ATP and its athletes as it furthers our commitment to providing our broadband members with the most comprehensive and compelling sports content available on the Internet," said Carlos Silva, Senior Vice President, AOL(R) News and Sports. "The ATP's content is a great fit for our members and helps extend AOL's broadband leadership in multimedia sports offerings available online. With our diverse and rich programming, AOL Sports has become a premier broadband destination for sports and entertainment fans."

Shawn Hardin, Senior Vice President of Product and Programming, AOL for Broadband, said: "AOL for Broadband provides members with a wide variety of multimedia entertainment, including on-demand video, live music performances, exclusive sports content, and movie and television clips. By adding ATP multimedia content to our broadband offerings, we further enhance the online experience for our members."

The ATP and ATP Properties have experienced unprecedented momentum in 2004, with several major business agreements announced within the past two months, including global partnerships with INDESIT of the Merloni Elettrodomestici, Lacoste and Luxilon Industries, maker of the popular "Big Banger" strings used by more than 30 of the top 100 players on the ATP circuit. Together with ATP premier partner Mercedes-Benz, these leading brands join others including Lotto Sport Italia Lotto Sport Italia is an Italian sports apparel manufacturer. It began in June 1973 and has since become a world-renowned apparel company. Lotto was founded by the Caberlotto family, who used to own Italian soccer team Treviso. , Club Med, Waterford Crystal, Penn, Greenset and Profile Pursuit as key commercial partners of the ATP.

About ATP

With 64 tournaments in 30 countries, the ATP showcases the finest athletes competing in the world's most exciting venues. From Australia to Europe and the Americas to Asia, the season-long INDESIT ATP 2004 Race unites players and tournaments in a quest for success. The world's premier stars compete all season for INDESIT ATP 2004 Race points as they seek to secure a coveted cov·et  
v. cov·et·ed, cov·et·ing, cov·ets

v.tr.
1. To feel blameworthy desire for (that which is another's). See Synonyms at envy.

2. To wish for longingly. See Synonyms at desire.
 spot in the Tennis Masters Cup, the year-end championship to be held November 13 - 21 in Houston, Texas, and a chance to claim the title of World No. 1. For more information, please visit www.ATPtennis.com.

About AOL(R) for Broadband

AOL for Broadband is the best source for entertainment and information on the Internet, with programming and features exclusive to AOL for Broadband members. Consumers nationwide can simply add the AOL for Broadband service to any high-speed DSL DSL
 in full Digital Subscriber Line

Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary
 or cable Internet connection if they have existing high-speed access through their local phone, cable TV or Internet provider. Current AOL members can visit AOL Keyword: Broadband to learn more about AOL for Broadband and place an order. Or call 1-800-243-1319 or visit www.aol.com for more information.

About America Online

America Online, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Time Warner Inc. Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 19, 2004
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