America Online's KOL Holiday Toy Tester Squad Reveals Official Ranking of the Hottest Toys for the Holiday Season.DULLES, Va. -- High Tech Gadgets Dominate the List of Must-Have Gifts Among 6-12 Year-Olds, Pre-Schoolers Go Retro with Classic Favorites The official KOL KOL Kings of Leon (UK band) KoL Kingdom of Loathing (online game) KOL Key Opinion Leaders KOL Key Opinion Leader KOL Kiss on Lips KOL Key Objects Library KOL Knights of Labor KOL Key-Oriented List Holiday Toy Tester Squad has spoken and the VIDEONOW Color Personal Video Player from Hasbro, Plug N Play TV Games by Jakks Pacific JAKKS Pacific, Inc. NASDAQ: JAKK is is a multi-brand company that designs and markets a broad range of toys and consumer products and is based in Malibu, California. Its product categories include action figures, art activity kits, stationery, writing instruments, performance and Barbie Barbie in full Barbara Millicent Roberts A plastic doll, 11.5 in. (29 cm) tall, with the figure of an adult woman that was introduced in 1959 by Mattel, Inc., a southern California toy company. Interactive Serafina by Mattel are among the most popular toys this holiday season. This program from America Online's KOL(TM) service gives kids nationwide the opportunity to test toys, games and electronics in their homes and share their feedback and ratings online with the more than two million kids on the KOL service. The KOL Holiday Toy Tester program began in early Fall, when the KOL Adult Toy Testers conducted an extensive review of hundreds of toys for safety, appropriateness and fun, and selected initial lists of approximately fifteen toys for three key age groups: pre-kindergarten, age 6-8 and age 9-12. Thousands of kids on the KOL service then voted for their favorites in an online poll, narrowing the lists to ten toys for each age category. Then, the top ten toys were mailed to the KOL Toy Tester Squad for their valuable feedback and input. The Squad, comprised of more than 45 boys and girls boys and girls mercurialisannua. from California to Washington, DC, thoughtfully reviewed and rated the toys, to generate the official ranking of the most popular toys for the holiday season. "The KOL Holiday Toy Tester rankings stand apart from so many of the other lists that do not include input from real kids," said Malcolm Bird Senior Vice President and General Manager Kids and Teens. "Our program is entirely generated by the kids themselves and gives them a voice in determining what's hot and what's not. This program exemplifies the mission of the KOL service: to empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems kids by giving them their own online destination where they can express themselves, communicate with their peers and access content and programming they can't get anywhere else." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the KOL Holiday Toy Tester rankings, technology is the dominating trend among the toys for Holiday 2004. Today's tech-savvy kids are asking for personal media players, video games See video game console. , cool cameras and more. Personal media players in particular are very popular and lead the lists for both the 9-12 and 6-8 audiences. At the same time, the pre-school audience favors old classics including Cabbage Patch Kids Cabbage Patch Kids are a brand of doll created by Xavier Roberts in 1978. The original dolls were all cloth and were available at local craft shows, and later at Babyland General Hospital in Cleveland, Georgia. , Care Bears and Barbie dolls Barbie doll popular dress-up doll; extremely conventional and feminine. [Am. Hist.: Sann, 179] See : Fads . Below are the age-specific results: Top 10 Toys for Kids Aged 9-12 ------------------------------ 1. VIDEONOW Color Personal Video Player By Hasbro: $69.99 2. Robosapien Robot By Wow Wee: $89.99 3. SCENE IT? Jr. The DVD Game By Mattel: $24.95 4. Nerf NiteJam Nerfoop By Hasbro Price TBD 5. Plug N Play TV Games By Jakks Pacific: $19.99 6. Cover to Cover Game By Hasbro: $20.99 7. Tamagotchi Connection By Bandai: 14.99 8. JUICE BOX Personal Media Player By Mattel: $69.99 9. My Photo Booth By Radica: 39.99 10. Hershey's S'mores Maker By Spinmaster: $19.99 Top 10 Toys for Kids Aged 6-8 ----------------------------- 1. My Scene Masquerade Madness Dolls and Playsets By Mattel: $19.99 2. Bratz Tokyo A Go Go Dolls and Playsets By MGA: $89.99 3. Clikits Holiday Kit By Lego: $34.99 4. Pocket Pixter by Fisher-Price: $14.99 5. Play TV By Radica: $46.95 6. VIDEONOW Color Personal Video Player By Hasbro: $69.99 7. Plug N Play TV Games By Jakks Pacific: $19.99 8. ESPN Game Station By Fisher-Price: $189.99 9. Play It Now Personal Digital Music Recorder By Hasbro: $29.99 10. Darth Vader Voice Changer By Hasbro: $29.99 Top 10 Toys for Pre-Kindergarten Kids ------------------------------------- 1. Fur Real Friends Luv Cubs By Hasbro: $29.99 2. Videonow Jr. By Hasbro: $79.99 3. Care Bears Fun n' Fit Bear By Play Along/Jakks: $29.99 4. Barbie Interactive Serafina By Mattel: $39.99 5. Cabbage Patch Kids By Play Along/Jakks: $29.99 6. Love to Walk Baby Pooh By Fisher-Price: $24.99 7. Matchbox Hero City Rocket Park By Mattel: $44.99 8. InteracTV by Fisher-Price: $39.99 9. V.Smile By Vtech: $49.99 10. Sesame Street Potty Elmo By Fisher-Price: $19.99 Kids on the KOL service can go to Keyword: KOL Holiday Toys and view a dynamic photo gallery of toy rankings that includes descriptions and prices for each toy along with feedback and comments from the Toy Tester Squad. They also have the opportunity to weigh-in with their own rating for each toy. The KOL service is fully integrated with AOL's Parental Controls This article is about computer options. For the television show, see Parental Control (TV series). Parental controls are options, typically included in digital television services, computer and video games, or computer software used to access the Internet, that so kids will not be able to purchase any of the items directly. Kids can sign up to join the KOL Toy Tester Squad at any time with their parents permission at AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. (R) Keyword: KOL Toytime. More than three thousand kids have joined the official KOL Toy Tester Squad since its inception one year ago. About KOL(TM) Service for Kids: The KOL service is the first version of the America Online See AOL. (R) service designed entirely for kids. Combining exclusive content from industry leading kids' brands and original programming, the KOL service is fully integrated with AOL's award-winning Parental Controls, offering kids a safer and more secure online environment. About America Online, Inc. America Online, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Time Warner Inc. Based in Dulles, Virginia Dulles, Virginia is an unincorporated census-designated place located in Loudoun County, Virginia, part of the Washington Metropolitan Area. The headquarters of AOL, Orbital Sciences Corporation and ODIN technologies and the former headquarters of MCI Inc. are located in Dulles. , America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services. 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