America Online, Inc. and iTurf Form Comprehensive Marketing Alliance.DULLES, Va. and NEW YORK--(BUSINESS WIRE)--May 12, 1999-- Three iTurf Sites Become Anchor Tenants in AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Shopping Channel Shopping channels are television specialty channels that present shopping related content, particularly for home shopping enthusiasts. Home shopping pioneers:
Co-Branded AO-girL/gURL.com Area to Be Created on AOL Incorporating iTurf Features and Content America Online See AOL. , Inc.(NYSE NYSE See: New York Stock Exchange :AOL), the world's leading interactive services company, and iTurf Inc. (Nasdaq:TURF), a leading provider of Internet community, content and commerce for Generation Y, today announced a two-year strategic marketing alliance that will give iTurf's e-commerce and community brands prominent presence on several key AOL brands, including AOL, AOL.COM, ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. and Netscape Netcenter. Under the two-year agreement, iTurf will provide payments to AOL totaling $8 million. In exchange, four iTurf properties will have anchor tenancies on AOL and three other iTurf properties will have prominent positioning throughout the AOL brands included in the agreement. Positioning for iTurf brands will include: Anchor tenant positions in the Teens Products area of the AOL Shopping Channel for dELiAs.com and droog.com, iTurf's two popular on-line stores offering apparel and accessories for teens; Anchor tenant position in the Sports and Health area of the Shopping Channel for TSISoccer.com, iTurf's online store offering soccer apparel and equipment; Prominent positioning in the Kids' Products area of the AOL Shopping Channel for DotDotDash.com and StorybookHeirlooms.com, iTurf's on-line stores offering kid's apparel and accessories; Prominent positioning in AOL's home furnishings Shopping area for ContentsOnline.com, iTurf's on-line home furnishings store; and Anchor tenant position in AOL's new AO-girL area for iTurf's gURL.com, which features content and community for teenage girls. Stephen Kahn, President and Chief Executive Officer of iTurf, said, "This alliance will give iTurf the opportunity to reach the largest consumer audience in cyberspace Coined by William Gibson in his 1984 novel "Neuromancer," it is a futuristic computer network that people use by plugging their minds into it! The term now refers to the Internet or to the online or digital world in general. See Internet and virtual reality. Contrast with meatspace. . AOL is the leader in creating and managing online communities and providing online shopping opportunities, which positions us well as we look to offer six of our e-commerce sites to AOL's members and Web- based users. In addition, the creation of a gURL area on AOL will enable iTurf to rapidly expand awareness and increase membership of our gURL community sites. This alliance not only provides us significant customer acquisition opportunities, but also serves as an important brand investment as we continue to set the standard as a leading online destination for Generation Y." Jonathan Sacks Not to be confused with Yonason Sacks. Rabbi Sir Jonathan Henry Sacks (born 1948, London) is the Chief Rabbi of the United Kingdom's main body of Orthodox synagogues. His official title is Chief Rabbi of the United Hebrew Congregations of the Commonwealth. , Senior Vice President and General Manager of the AOL service, said, "This agreement is great for AOL members and users of our Web-based brands because it further expands their already dynamic online community, giving them easier access to leading Generation Y-focused offerings. In addition, this alliance makes a selection of content from gURL.com, a leading online community for Generation Y teenage girls, even more accessible to AOL members." "Recent surveys show that 36% of all AOL member-households in the U.S. have at least one child between the ages of 6 and 17, and that among those households, 81% have at least one child using AOL," continued Sacks. "This agreement will offer iTurf a great opportunity to serve one of the largest teenage audiences in cyberspace." Founded in 1985, America Online, Inc., based in Dulles, Virginia Dulles, Virginia is an unincorporated census-designated place located in Loudoun County, Virginia, part of the Washington Metropolitan Area. The headquarters of AOL, Orbital Sciences Corporation and ODIN technologies and the former headquarters of MCI Inc. are located in Dulles. , is the world's leader in interactive services, Web brands, Internet technologies, and e-commerce services. America Online, Inc. operates: two worldwide Internet services, America Online, with more than 17 million members, and CompuServe, with approximately 2 million members; several leading Internet brands including ICQ and Digital City, Inc.; the Netscape Netcenter and AOL.COM portals; and the Netscape Navigator An earlier Web browser for Windows, Macintosh and X Windows from Netscape that provided secure transmission over the Internet. Soon after its introduction in 1994, Navigator, or just "Netscape," as it was commonly called, quickly became the leading browser on the Web. and Communicator browsers. Through its strategic alliance with Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , the Company develops and offers easy-to-deploy, end-to-end e- commerce and enterprise solutions for companies operating in the Net Economy. iTurf Inc., a subsidiary of dELiA*s Inc. (Nasdaq: DLIA DLIA Discover Life in America ), is a leading provider of Internet community, content and commerce services focused primarily on Generation Y. iTurf is an online destination, or network of web-sites, offering interactive magazines, proprietary content, chat rooms, posting boards, personal homepages, e-mail, and online shopping consisting of a wide range of apparel, footwear, athletic gear and home furnishings. With the exception of the historical information contained in this press release, the matters described herein contain forward- looking statements that are made pursuant to the Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward-looking statements involve a number of risks, uncertainties and other factors beyond the Company's control, which may cause material differences in actual results, performance or other expectations. These factors are detailed in the Company's registration statement and periodic reports filed with the Securities and Exchange Commission. |
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