America Online, Inc. and Packard Bell NEC, Inc. Announce Expanded, Multi-Year Marketing Agreement.DULLES, Va. and SACRAMENTO, Calif.--(BUSINESS WIRE)--June 11, 1998-- AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Featured as Key Internet Online Provider on Packard Bell See Packard Bell NEC. and NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. Ready Personal Computers Agreement Includes Retail Marketing Campaign Packard Bell Also to Offer CompuServe America Online See AOL. , Inc. and Packard Bell NEC (Packard Bell, The Netherlands, www.packardbell.com) A major PC manufacturer that is the consumer brand of NEC Computers International and the home computing market leader in the U.K. and much of Western Europe. , Inc. today announced an expanded, multi-year marketing agreement for Packard Bell to feature AOL as a preferred Internet online service on all of its Packard Bell and NEC Ready-branded personal computers. Users of Packard Bell and NEC Ready computers will be able to access the pre-installed AOL software by simply clicking on the AOL icon displayed prominently during the computer's initial setup process. The retail marketing campaign will include AOL information featured in Packard Bell and NEC Ready brand systems to promote easy and convenient access to AOL for users of those computers. Packard Bell also will promote CompuServe within the initial setup process on its personal computers with Windows 98. This will enable users to sign up for CompuServe, America Online's interactive service designed for busy adults. "We are delighted to expand and enhance our long-standing relationship with Packard Bell NEC," said Jan Brandt, AOL's President of Marketing. "Mass market consumers are increasingly buying computers to go online. With this agreement, Packard Bell customers will continue to have an easy and convenient way to sign up for AOL or CompuServe to get exactly the kind of Internet online experience they want." "We know how important the Internet online experience is to our customers," said Mal Ransom, Senior Vice President of Marketing for Packard Bell NEC. "By featuring AOL as a preferred online provider on our products, we are making it fast and simple for our customers to access a complete and comprehensive online experience." America Online, Inc., based in Dulles, Va., is the world's leader in branded interactive services and content. America Online operates two worldwide Internet online services: AOL Interactive Services, with more than 12 million members; and CompuServe, with approximately 2 million members. America Online also operates AOL Studios, the world's leading creator of original interactive content. Other branded Internet services operated by America Online include AOL.COM, the world's most accessed Web site from home; AOL NetFind, AOL's comprehensive guide to the Internet; AOL Instant Messenger See AIM. , an instant messaging tool available on both AOL and the Internet; and ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. , an instant communications and chat technology on the Internet. The Consumer Products Division of Packard Bell NEC markets a broad range of desktop PCs designed to meet the diverse needs of the home and home office consumer. Based in Sacramento, Calif., privately-held Packard Bell NEC, Inc. is the number-three supplier of personal computers in the United States and the number-five supplier worldwide. The company designs, manufactures and markets a wide variety of desktop, notebook and mobile computers and network servers to consumers and commercial users under the Packard Bell and NEC brands. The company's major manufacturing operations are in Sacramento; Fife, Washington; Angers, France; Penang, Malaysia; and Sao Paulo, Brazil. For more information on Packard Bell, visit www.packardbell.com (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. ; for more information on NEC Ready, visit www.nec-computers.com. CONTACT: America Online Inc. Wendy Goldberg, 703/265-2359 or Ketchum Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Ellen Leo Leo, in astronomy Leo [Lat.,=the lion], northern constellation lying S of Ursa Major and on the ecliptic (apparent path of the sun through the heavens) between Cancer and Virgo; it is one of the constellations of the zodiac. , 310/444-1354 |
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