America Online, Inc. and Major League Baseball Advanced Media Team up to Integrate Instant Messaging into the Super-Fan Experience for the First Time Ever.NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , & DULLES, Va. -- America Online See AOL. , Inc.
Tens of Millions of AOL(R) Members, AOL(R) Instant Messenger(TM) Users and Online Baseball Fans Can Now Engage the "MLB" Buddy For Up-to-the-Minute Scores, Breaking Headlines, Fantasy Leagues and Live Polls
In an industry first, America Online, Inc., the world's leading interactive services company, and MLB MLB Major League Baseball
MLB Minor League Baseball
MLB Middle Linebacker (football)
MLB Motor Life Boat
MLB Matt Leblanc (actor)
MLB Mother Love Bone (band) Advanced Media (MLBAM MLBAM Major League Baseball Advanced Media ), the interactive media and Internet company of Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation).
Major League Baseball (MLB) is the highest level of play in North American professional baseball. , have teamed up to bring the fun of instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or together with America's favorite pastime. Just in time for the World Series, America Online and MLBAM have launched the "MLB" Buddy, an interactive AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. (R) Instant Messenger AOL's instant messaging service. See AIM and instant messaging. (TM) screenname that will enable tens of millions of baseball fans to vote in real-time polling, get up-to-the-minute scores and access World Series highlights via instant message (IM) and mobile instant message.(1)
Effective today, AOL members and AIM users everywhere can add the "MLB" screenname to their Buddy List A list of colleagues, workgroup members, friends, etc., that you might wish to communicate with via instant messaging. See instant messaging. (R) feature to make post season baseball even more interactive and engaging. Users can go to: http://aimtoday.aol.com/aimbots/ to sample the new Buddy, or simply click on the "+ -" icon at the base of their Buddy List, select "Buddy List Setup," click "Add Buddy" and then type in MLB. The "MLB" Buddy will let baseball fans choose up to eight categories to get the news, alerts, trivia, statistics and scores they need during the World Series and throughout spring training, the 2005 Major League Baseball season The Major League Baseball season has been 162 games long for each team since 1961 in the American League and 1962 in the National League. The preceding 154-game schedule was adopted in 1904 and modified only in 1919. and beyond.
"We are thrilled to put the AOL Instant Messenger See AIM. service to work for MLB fans everywhere," said Ed Fish, senior vice president and general manager, Desktop Messaging, America Online, Inc. "Our collaboration with Major League Baseball Advanced Media demonstrates how instant messaging not only helps friends and family to communicate, but supports interactive and shared experiences that can bring people together and speed communications across all aspects of life."
"We are very pleased to be making the baseball experience more interactive for our fans," said George Kliavkoff, senior vice president for business development, MLBAM. "Now fans can quickly access the latest schedules, scores and statistics from their computers, mobile phones and PDAs. The new AOL Instant Messenger MLB Buddy is great fun and makes for a more engaging and timely baseball experience."
The "MLB" Buddy categories include:
--Alerts & Live Polls: Fans are able to communicate with the "MLB" Buddy in real-time in conjunction with live baseball events. During games, fans will have the chance to weigh in on topics such as "Play of the Game" and game MVPs. Fans will also receive updates on new functionality as it becomes available.
--Today's Scores: Up-to-the-minute scores are available to fans via instant message. By sending a quick IM to the "MLB" Buddy fans can instantly gain access to final game scores or check the status of games still in progress. In addition, links to each team within the message window let fans go directly to team news and features available on MLB.com.
--Standings: The "MLB" Buddy helps baseball fans easily stay on top of team standings by league and region, including win and loss records for all 30 major league teams.
--Schedules: Whether on their computer or from their mobile phone while on the road, the "MLB" Buddy provides fans with instant access to the day's game schedules and tune-in times.
--Headlines: The latest baseball headlines are available via the "MLB" Buddy year-round, including World Series highlights, off-season player trades and the latest spring training news. The "MLB" Buddy provides baseball fans with links to features and news articles available on MLB.com from within the instant message window.
--Fantasy Games: The "MLB" Buddy provides fans the opportunity to link to SimLeagues on MLB.com where they can manage a roster of baseball players past and present through a 162 game season against 23 other teams. Fans can also link to and play "Perfect Game" baseball trivia on MLB.com.
--MLB Multimedia: Baseball fans have a wide range of multimedia options to help transform their fan experience into a super-fan experience. The "MLB" Buddy introduces fans to an extensive collection of live audio and video, including access to full-game video replays and live audio for every game, which is available via MLB.com and the AOL(R) for Broadband service See broadband and broadband service provider. .
--Team Info: News, stats, team rosters and history, video, ballpark information, a team store and a fan forum message board are available at every fan's fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. thanks to the "MLB" Buddy.
The "MLB" Buddy is the second component of a partnership that MLBAM has formed with America Online, Inc. Earlier this year, America Online and MLBAM announced an expansion on a content partnership to provide a one-of-a-kind user experience for AOL for Broadband members, which includes access to premium services available on MLB.com, including game by game highlights, Plays of the Week and video of some of the greatest plays, all at no additional charge to AOL members. Over the course of the baseball season, AOL for Broadband members have access to:
--Live Gameday Audio, providing AOL for Broadband members access to MLB regular season games, playoffs and World Series through its MLB.com Gameday Audio package.
--Condensed Game Video, a 20-minute video package for each game that highlights the highs and lows to the day's match-ups.
--Plays of the Week, a 3 - 5 minute video highlight show profiling best plays of the week.
--MLB.com Radio, offering access to a daily 8-hour feed Monday through Friday and access to all the archives of MLB Radio, the nation's only all-baseball radio network.
--Specially Produced Video, including plays of the week, preview shows, and special event based programming.
For more details on the MLBAM offering available to AOL for Broadband members, see the press release announcing the partnership expansion on March 24, 2004 at http://media.aoltimewarner.com/media/newmedia/cb_press_view.cfm? release_num=55253872. (Due to its length, this URL URL
in full Uniform Resource Locator
Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)
The AOL Instant Messenger service can be downloaded for free at www.aim.com and the new MLB Buddy can be found at http://aimtoday.aol.com/aimbots/. Fans with access to the AIM(R) service or the AOL(R) Buddy List feature on their mobile devices can also set up the IM Forwarding feature at www.aolmobile.com to help ensure they will not miss the latest scores, headlines and poll questions.
About America Online, Inc.
America Online, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary
A subsidiary whose parent company owns 100% of its common stock.
In other words, the parent company owns the company outright and there are no minority owners. of Time Warner Inc. Based in Dulles, Virginia Dulles, Virginia is an unincorporated census-designated place located in Loudoun County, Virginia, part of the Washington Metropolitan Area. The headquarters of AOL, Orbital Sciences Corporation and ODIN technologies and the former headquarters of MCI Inc. are located in Dulles. , America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.
About MLB Advanced Media, LP
Established in January 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize cen·tral·ize
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es
1. To draw into or toward a center; consolidate.
2. all of Baseball's Internet operations. MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated au·then·ti·cate
tr.v. au·then·ti·cat·ed, au·then·ti·cat·ing, au·then·ti·cates
To establish the authenticity of; prove genuine: a specialist who authenticated the antique samovar. memorabilia and collectibles, fantasy games, the only all baseball radio show on the Internet, live radio broadcast of games, pitch-by-pitch enactment of games, live and archived video Webcasts of games, and hosted post-game video highlight shows.
(1) Mobile instant messaging Mobile Instant Messaging abbreviated as MIM is a presence enabled messaging service that aims to transpose the Internet desktop messaging such as ICQ or MSN experience to the usage scenario of being connected via a mobile/cellular device. requires a text- or Web-enabled device and wireless service plan. Additional charges from wireless carrier may apply.