America Has a "Favorite" Magazine: Guideposts.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- When readers of 225 major U.S. magazines were surveyed and asked which were their favorites, Guideposts Guideposts is a Christian-faith based non-profit organization founded in 1945 by Dr. Norman Vincent Peale and his wife, Ruth Stafford Peale. The Guideposts organization is headquartered in Carmel, New York, with additional offices in New York City, Chesterton, Indiana, and Pawling, took the #1 ranking - for the 5(th) year in a row! Further, Guideposts topped the lists by being ranked #1 "favorite" magazine among tabulations for all adults, as well as for all women in the study.* The study's fall 2006 magazine data was recently issued by Mediamark Research, Inc. (MRI 1. (application) MRI - Magnetic Resonance Imaging. 2. MRI - Measurement Requirements and Interface. ). Twice a year MRI surveys a random sample of more than 25,000 Americans 18 years or older and reports findings based on tabulated data from over 50,000 respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. amassed during the course of one year. For over 30 years, MRI has been the accepted industry-wide source in the magazine publishing business for readership read·er·ship n. 1. The readers of a publication considered as a group. 2. Chiefly British The office of a reader at a university. and audience data. "Guideposts' strong connection to our readers' lives and the unique reader-written, first-person true stories that make up every issue are why our readers have a real emotional bound with our magazine," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Edward Grinnan, Guideposts editor-in-chief. "Everyone has favorite things, special things you identify with and make part of your life. Having our readers put Guideposts in the #1 'favorite' ranking above all magazines in the MRI study - five years in a row now - is a very happy and humbling place for an editor to be," said Grinnan. Guideposts' stories reflect today's culture, where the desire for a sense of hope and interest in spiritual well being has never been more important. Recognized as "America's Source for Inspiration," Guideposts was founded in 1945 by Dr. Norman Vincent Peale Dr. Norman Vincent Peale (May 31, 1898 – December 24, 1993) was a Protestant preacher and author (most notably of The Power of Positive Thinking) and a progenitor of the theory of "positive thinking". and today is one of the country's largest monthly magazines with paid circulation at 2.4 million and a total readership of nearly 8 million. Guideposts publishes first-person stories of hope and inspiration, from everyday people and celebrities alike, covering topics such as: relationships, health issues, family, self-help, heroism Heroism See also Bravery. Achilles Greek hero without whom Troy could not have been taken. [Gk. Lit.: Iliad] Aeneas Trojan hero; legendary founder of Roman race. [Rom. Lit. , survival, and rescue. Regular departments and on-going series focus on subject like: Making Marriage Work, Health Breakthroughs, Caregivers, Communities in Action, Living Green, Positive People, and Pets & Healing. "Having Guideposts ranked the #1 "favorite" magazine in MRI is quite an honor," said Janine Scolpino, Guideposts Publisher. "Without naming names, it is interesting to see where readers rank some of the supposedly popular and trendy publications. We're just happy to know that Guideposts holds the top spot in America's heart and that we can say Guideposts is the magazine more readers say is their "favorite" than any other magazine in America," she added. * (Source: Fall 2006 MRI - rankings out of 225 measured and reported titles.) |
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