America Fights Back with "Ingenious Innovation" from RKS Guitars.

RKS Guitars is Emerging as the Most Revolutionary Instrument Company as It Announces a Hand-Built in America Electric Guitar That Will Sell for Less Than $500!

OXNARD, Calif. -- Faced with ongoing pressure from off-shore manufacturers, guitar companies have been forced to import their guitars to meet consumer needs for affordability, leaving no electric guitars that are "Built in America" for sale to consumers for under $500 - until now.

The RKS Wave, co-developed with RKS Guitars co-founder and Rock and Hall of Fame inductee Dave Mason, is now available in a variety of colors for a Minimum Advertised Price (MAP) of $495.

"America has often created innovations that are later leveraged by off-shore manufacturing to compete and take over the markets created by Americans. However, America continues to create and innovate at an unparalleled pace," said Ravi Sawhney, founder of RKS Guitars. "In a global market for goods, the value of 'Built in America' carries high levels of prestige and perceptions of quality, not just at home, but globally as well. This creates the opportunity for teams like our own RKS Design to innovate one of those rare win-win solutions that simultaneously create manufacturing efficiencies and consumer benefits," he added.

RKS Guitars innovated solutions that create jobs and opportunities at home while providing the most affordable and dynamic guitar ever built. The entry-level Wave series is loaded with innovative features that provide superior resonance, looks, and control than ever imagined. Most of all, it gives musicians the ability to change bodies, at will, providing alternative looks and tones in just minutes.

RKS Guitar's greatest achievement, beyond the reinvention of the electric guitar almost eighty years since it was first invented, may prove to be the innovation in the way guitars are built. Through design and engineering innovation, the RKS team, led by Paul Janowski, developed a central chassis around its global open-architecture patents, creating a guitar that is immensely playable, resonant, and dynamic. But, not until one of the multitude of body options are attached does the guitar come to life. As Paul likes to point out, "To first strum the guitar and then place it into any one of the bodies and hear it come alive, is downright amazing!"

These are the first instruments in history that can change their look, feel, and sound. "I had always said that one day we will make the best looking, best playing, best sounding, and most affordable guitar anyone has ever imagined. But I never dreamed they would have easily interchangeable bodies on top of all their other features," said Dave Mason.

At the Winter NAMM 2007 show (booth #1370), RKS Guitars will create its own history when it introduces the revolutionary Wave Guitar with its virtually unlimited number of interchangeable bodies. For more information, visit www.rksguitars.com.

"Looks Better. Sounds Better. Plays Better."