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America's Top Selling Labeling Software Company Announces New Application to its Successful Product Family -- PrintBar Wizard Bar Code Graphic Utility for Windows 95 and NT.


SHINGLE SPRINGS, Calif.--(BUSINESS WIRE)--Nov. 26, 1996--Bear Rock Technologies, a pioneer in Windows, DOS and Macintosh bar coding technology, today announced PrintBar Wizard, a full-featured utility for creating bar code graphics.

Bear Rock Technologies, a long-time leader in bar coding solutions, introduced its first DOS-based product to the market in 1986. Since then the company has released several successful products, including PrintBar Bar Code Fonts for Windows and Macintosh and CodeScan bar code readers.

In 1991, the company shipped Bear Rock Labeler, its first stand-alone application. Today this labeling product, sold through direct and indirect channels, is localized in 12 different languages and has sold more than 250,000 copies worldwide.

PrintBar Wizard is the newest addition to Bear Rock's successful software line. As a stand-alone utility, PrintBar Wizard provides an easy-to-use Windows interface for creating and saving bar codes to one of six different graphic formats. Designed specifically for Windows 95 and NT, PrintBar Wizard will begin shipping December of this year.

How does it work?

Most bar code applications require users to generate bar codes using complex applications. PrintBar Wizard is unique in that it allows users to easily create bar codes as graphics and then import them into any application for placement and printing. By selecting one of Wizard's 16 bar code formats, a user can easily create and customize more than 35 different industry standard bar codes.

Once created, the bar can be easily modified and then saved as a BMP (1) (BitMaP) Also known as a "bump" file, it is the native, bitmapped graphics format in Windows. A BMP can be saved in several color options: 1-, 4-, 8- and 24-bit color provide 2, 16, 256 and 16,000,000 colors respectively. BMP files use the .BMP or . , EPS (Encapsulated PostScript) A PostScript file format used to transfer a graphic image between applications and platforms. EPS files contain PostScript code as well as an optional preview image in TIFF, WMF, PICT or EPSI, the latter being an ASCII-only format. , JPG See JPEG.

jpg - JPEG
, PCT (Private Communications Technology) A protocol from Microsoft that provides secure transactions over the Web. See security protocol. , PCX (1) A bitmapped graphics file format that handles monochrome, 2-bit, 4-bit, 8-bit and 24-bit color and uses RLE to achieve compression ratios of approximately 1.1:1 to 1.5:1. Images with large blocks of solid colors compress best under the RLE method. See PC Paintbrush.  or TGA See TARGA.

TGA - Targa Graphics Adaptor
 image. These bar code graphics can then be pasted or imported into a variety of applications, including graphic, word processing word processing, use of a computer program or a dedicated hardware and software package to write, edit, format, and print a document. Text is most commonly entered using a keyboard similar to a typewriter's, although handwritten input (see pen-based computer) and , page layout :For the Wikipedia policy about articles layout, see Wikipedia:Guide to layout. Page layout is the part of graphic design that deals in the arrangement and style treatment of elements (content) on a page.  and many other programs.

Benefits for users

-- Save time

Because PrintBar Wizard is a graphic solution, users can quickly and easily create, save and import bar codes into their existing applications, eliminating the time to learn a complex bar coding application.

-- Quality Output

By focusing on producing high quality, customizable and easy to read bar code graphics, PrintBar Wizard makes it easy to import and print bar codes in any Windows application. And because PrintBar Wizard displays your bar code in full WYSIWYG (What You See Is What You Get) Pronounced "wiz-ee-wig." It refers to displaying text and graphics on screen the same as they will print on paper or display on a Web page.  on-screen on·screen or on-screen  
adj. & adv.
1. As shown on a movie, television, or display screen.

2. Within public view; in public.
 mode, users know exactly what it will look like before they save, copy or print it!

"PrintBar Wizard is a significant addition to our product line, as it provides the ability to print customizable bar codes from any Windows application," said Jeffrey Jooste, Vice President of Development & Technology. "By adding a graphic-based solution, we can now offer our customers the freedom to create bar codes as fonts, inside our labeling application, or as a graphic object."

-- Examples of usage

PrintBar Wizard can be used to create customizable bar codes for mailings, ID badges, shipping container codes, coupons, books and magazines, inventory and much more. In addition, because PrintBar Wizard is so easy to use, it's ideal for creating bar codes on demand for use in any program, for any purpose. Typical vertical industry users include: -0-

Health Care/Hospitals Libraries

Manufacturing Retail Merchandising

Automotive Government

Education Distribution/warehousing

-0-

Bear Rock Technologies Corp., headquartered in Shingle Springs, develops and markets computer hardware and software for bar code printing, reading and labeling products. The firm's products are used in over 400,000 locations worldwide. Bear Rock develops and markets a full line of PrintBar bar code font software for both the PC and Macintosh.

In addition, Bear Rock supplies a variety of bar code reading equipment, including keyboard-emulators, portables, lasers, CCD CCD
 in full charge-coupled device

Semiconductor device in which the individual semiconductor components are connected so that the electrical charge at the output of one device provides the input to the next device.
 readers, badge readers and magnetic stripe readers.

Inquiries should be directed to Bear Rock Technologies, 4140 Mother Lode Drive, Suite 100, Shingle Springs, CA 95682. Telephone: 800/232-7625 or 916/672-0244; FAX: 916/672-1103, or information is also available on the World Wide Web at http://www.bearrock.com

CONTACT: Bear Rock Technologies Corp., Shingle Springs

John Domanico, 800/232-7625
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 26, 1996
Words:638
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