America's Senior Predicts Unprecedented 2000; 1999 Growth Broke All Performance Records.

Business Editors

MIAMI LAKES, Fla.--(BUSINESS WIRE)--Dec. 30, 1999

"The view from here is encouraging. We have spent nearly two years laying the groundwork executing a plan that has the structure and vision to change an industry and we're just around the corner from seeing this become a reality," Nelson Locke, president of America's Senior Financial Services (OTCBB:AMSE), said today.

In a recent SEC filing, AMSE announced that as of the end of the third quarter on Sept. 30, 1999, gross revenues had increased by 240%, to $2,984,000, compared to $877,755 during the same period in 1998. This growth, consistent with the stated business objectives, is attributed to expansion, acquisitions and growth in the company's reverse mortgage business. AMSE filings are found at www.freeedgar.com.

AMSE's fourth quarter gross revenues also show solid growth, "fueled primarily by the addition of revenues from Jupiter Mortgage Corporation," Locke said.

The plan for 2000, according to Locke, is aggressive and in motion.

"Though we believe we are currently ranked in the top 10 reverse mortgage providers nationwide, by the end of 2000 we should have achieved a place among the top three," Locke said. "We should have added significant additional loan production, be operating in 19 or more states and be well positioned for the huge wave of seniors looking for reverse mortgages and specialty financial products."

Locke detailed a year, ending Dec. 31, 1999, that brought tremendous growth in sales and steps toward national expansion.

--       In January of 1999 AMSE acquired Capital Funding Corporation
         of South Florida. At the time of acquisition, Capital had
         seven retail loan centers in Florida and an estimated $125
         million in loan originations.
--       During the summer of 1999, AMSE announced its intent to merge
         with Senior Income, a Chicago-based reverse mortgage company
         which generated approximately $50 million in reverse
         mortgages in 1998. The transaction is currently under
         contract, and all due diligence has been completed.
--       In July of 1999 AMSE acquired certain assets and staff of
         Amerifirst Mortgage Corporation, a leading reverse mortgage
         originator in the Northeast. Licensing is pending.
--       In August of 1999 AMSE finalized the acquisition of Jupiter
         Mortgage Corporation, thereby expanding our offices by three
         in Florida and another in Colorado.
--       In September of 1999 two subsidiaries, Jupiter Mortgage and
         Capital Funding merged, to maximize the talent and create
         efficiencies system-wide. Jupiter now operates eight offices
         and covers two states.
--       In November of 1999 AMSE entered into an agreement with Coast
         Partners to develop special reverse mortgage warehouse
         facilities.
--       In December of 1999 AMSE announced further plans to integrate
         its existing backroom operations in 2000, creating greater
         efficiencies.

"When the books are closed on 1999 we should have increased our loan origination platform to more than $300 million," Locke said. "We are gratified by these results, and want to thank our employees and shareholders for their efforts and support during this year of rapid growth."

Reverse mortgages are insured by HUD and offered by both FHA and Fannie Mae (NYSE:FNM
FNM Free National Movement (Bahamas)
FNM Foot and Mouth ). The concept has been endorsed by the AARP, among others, as a viable source for retirement cash flow. AMSE, whose website address is (www.americassenior.com), is a founding member of the National Reverse Mortgage Lenders Association (www.reversemortgage.org).

This release contains forward looking statements including, without limitation, statements relating to the company's plans, expectations, intentions and adequate resources, and are made pursuant to the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. Please refer to the company's Form 10SB and subsequent 10Q's for more disclosure about AMSE's results and the risks that could be associated with an investment in the company's common stock.

For further information please visit AMSE's website at (www.americassenior.com), call AMSE's investor relations hotline at 305/828-2599 x28 or call our investor relations representative Laura Bennett at 407/425-6040.