America's Senior Financial Services Signs Agreement to Acquire Jupiter Mortgage Corp.

MIAMI LAKES, Fla.--(BUSINESS WIRE)--July 26, 1999--

An agreement in principle has been signed by America's Senior Financial Services (OTC BB:AMSE) to acquire Jupiter, Fla.-based Jupiter Mortgage Corp.

The acquisition will include Jupiter Mortgage's four offices in Florida and Colorado and is expected to be complete by the end of August.

"In 1998 Jupiter Mortgage closed $150 million in forward mortgage production. This is a key acquisition that strengthens AMSE's Florida strategy and allows us to enter the very promising Colorado marketplace. By adding an additional group of loan originators, we will cross train to seek out seniors and introduce them to our reverse mortgage products," said Nelson Locke, chairman of AMSE.

Founded in 1990 and specializing in reverse mortgages designed for seniors, America's Senior is among the top five largest providers of reverse mortgages in the nation and is the only public mortgage company focusing on the senior audience. In 1999, America's Senior expects to originate more than $500 million in forward and reverse mortgages and cover 39 states with representatives and/or offices throughout the Midwest and Southeast. The company has two dozen dedicated reverse mortgage specialists in the state of Florida alone.

Reverse mortgages are insured by HUD and offered by both FHA and Fannie Mae (NYSE:FNM). The concept has been endorsed by the AARP, among others, as a viable source for retirement cash flow. AMSE whose website address is www.valuefinancial.com, is a founding member of the National Reverse Mortgage Lenders Association www.reversemortgage.org.

This release contains forward looking statements including, without limitation, statements relating to the company's plans, expectations, intentions and adequate resources, and are made pursuant to the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. Please refer to Item 2 of the company's Form 10SB for more disclosure about AMSE's results and projections.

For further information please visit AMSE's website at www.valuefinancial.com or call our investor relations representative Laura Bennett at 407/425-6040.