America's Senior Financial Services, Inc. Changes Name To AMSTAR Financial Services, Inc. Effective October 1, 2003; Trading Symbol Changes To AMAF.

Business Editors

JUPITER, Fla.--(BUSINESS WIRE)--Sept. 30, 2003

America's Senior Financial Services, Inc. (OTCBB:AMSE) announced that its name change to AMSTAR Financial Services, Inc. will be effective on October 1, 2003. The Company's common stock will be quoted on the OTC Bulletin Board under the new symbol AMAF at the opening of trading on October 1, 2003.

AMSTAR Financial Services, Inc. will become the corporate name for the entire company. The Company will continue to use the name "America's Senior Financial Services" to identify the Company's growing multi-state retail Reverse Mortgage platform. The name "Jupiter Mortgage" will identify the Company's multi-state retail Forward Mortgage platform. The name "Synergy Mortgage Solutions" will identify the Company's multi-state Wholesale Mortgage Lending platform. The Company's "Branch Partners" platform will operate under the name "AMSTAR Mortgage Network," and other variations of the AMSTAR theme. This name change was made to reflect the expansion of the Company's operations beyond the reverse mortgage sector that identified so strongly with the name America's Senior Financial Services. The Company is much, much more. Currently, Reverse Mortgages are planned at approximately 10% of the Company's operations. The bulk of the Company's sales and earnings are derived from the forward mortgage and wholesale mortgage platforms. This is an important distinction for shareholders and potential investors to make -- as Mortgage Bankers move into an economic climate where diversification will be important to maintaining momentum.

All outstanding shares of America's Senior will represent the same number of shares of AMSTAR as of October 1, 2003. Shareholders should retain their America's Senior stock certificates since they will now represent their shares of AMSTAR Financial Services, Inc. as of October 1, 2003. Basically, shareholders do not have to react to this change at all, except to begin using the new symbol for quotations or other information. Any questions can be directed to [e-mail].

Recently the Company provided guidance regarding its projected Third Quarter results. The Press Release is available at http://finance.yahoo.com/q/h?s=amse.ob . The Company believes it may be undervalued, and directs interested parties to review the information contained at http://www.americassenior.com/investorrelations.html .

CAUTION CONCERNING FORWARD-LOOKING STATEMENTS: The Private Securities Litigation Reform Act of 1995 provides a safe harbor from civil litigation for forward-looking statements. This news release contains forward-looking statements that reflect the Company's current views as to un-audited results for the third quarter ending 9/30/03. This information could change at quarter's end based on accounting adjustments and other factors. Factors that might cause the Company's results to change include the possibility of lower revenues for the balance of the quarter, greater than anticipated operating costs, issuance of additional shares, the outcome of litigation, the decline of availability of mortgages at reasonable rates or a downturn in general economic conditions. This information speaks only as of the date made. We undertake no obligation to update any forward-looking statements to reflect events or circumstances arising after the date on which they are made. To contact Investor Relations, email the Company at [e-mail] . The Company's web addresses are http://www.americassenior.com, http://www.synergy-mortgage.com and http://www.jupiter-mortgage.com.