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America's Newest Action Hero Takes on Child Predators.


SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  -- Fed up by a seemingly endless stream of child abductions, Kid Billy (Billy Borja), a new child safety action hero, is educating kids about predators and kidnappers in his new, high-energy educational home DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
, "Kid Billy vs. the Kidnappers" ($19.95, Big On Kids Entertainment).

"About 58,200 kids were taken by a non-family member in 1999," says Borja. "Fortunately, most of them made it back home--but 115 kids were also taken and held for ransom or killed that year. That's 115 too many--it's time to put an end to to destroy.
- Fuller.

See also: End
 this problem."

As a parent, Borja recognized a serious shortcoming short·com·ing  
n.
A deficiency; a flaw.


shortcoming
Noun

a fault or weakness

Noun 1.
 with most abduction Abduction
Balfour, David

expecting inheritance, kidnapped by uncle. [Br. Lit.: Kidnapped]

Bertram, Henry

kidnapped at age five; taken from Scotland. [Br. Lit.
 prevention videos: "Most of what's on the market will be tuned out by kids within a few minutes. Of course, those videos all say important things," he explains, "but they don't always say it in a way that most kids will embrace."

The Telly Award-winning DVD provides a singular synthesis of entertainment and education. Kid Billy vs. the Kidnappers is supercharged su·per·charge  
tr.v. su·per·charged, su·per·charg·ing, su·per·charg·es
1. To increase the power of (an engine, for example), as by fitting with a supercharger.

2.
 with great information, a futuristic set, kid-friendly characters and a spitfire rock and roll soundtrack. Borja, a third degree black belt who has taught kids about safety for more than a decade, brings an exciting action-hero element to the DVD as the character Kid Billy.

Borja was motivated to start his quest for child safety for personal reasons--he was abused and molested mo·lest  
tr.v. mo·lest·ed, mo·lest·ing, mo·lests
1. To disturb, interfere with, or annoy.

2. To subject to unwanted or improper sexual activity.
 when he was a child. "For a long time I was ashamed to say anything to anyone about what had happened to me," says Borja. "It was only later in life that I realized my pain could be something useful to others--that by speaking to kids, maybe I could save some of them from what I went through."

Borja is careful to explain that he is not an expert on child safety--but he is a dedicated advocate. "Many groups do a great job educating the public and providing resources to prevent child abductions," says Borja. "I simply want to build on what they do by communicating lessons in an entertaining way to help drive the messages home."

The DVD can be purchased at www.Amazon.com and www.KidBilly.com.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 7, 2005
Words:358
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