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America's Most-Loved Toys and Games Deliver High Play Value This Holiday Season.


Barbie[R], Hot Wheels Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco. [R], Polly Pocket[TM], Matchbox[R] and Fisher-Price[R] Among Brands That Top Kids' Wish Lists and Bring Festive Cheer to Families

EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif. -- With just days until the kickoff of the holiday season and with finances top of mind, parents can look to the worldwide leader in toys and family products - Mattel and Fisher-Price - to find big "wow" presents as well as affordable gifts that will bring smiles to kids' faces.

"Our long-standing kid-favorite Mattel and Fisher-Price brands offer a holiday toy line-up delivering the play value that parents want and the excitement and fun that kids need in order to keep their interest all year long. Our toys truly will create magical childhood memories and play experiences for kids of all ages and interests this holiday season," said Neil Friedman, president, Mattel Brands.

For parents that are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 that "wow gift" to surprise kids with this year, Mattel and Fisher-Price offer truly innovative items that will dazzle and amaze. From D-Rex[TM], a robotically recreated predator that walks, makes sounds and interacts with its owner and environment; to the three-foot tall Barbie[R] Three-Story Dream House[R], featuring a gourmet-style kitchen and working "escalator;" to Elmo LIVE!, a life-like, talking creation that tells stories, jokes, sings songs and plays games that are true to the Sesame Street Sesame Street is an American educational children's television series for preschoolers and is a pioneer of the contemporary educational television standard, combining both education and entertainment.  puppet mannerisms, and the Power Wheels The creator of this article, or someone who has substantially contributed to it, may have a conflict of interest regarding its subject matter.
It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view.
[R] A.T. Rex T. rex, T. Rex or T-Rex may refer to:
  • Tyrannosaurus rex, a large carnivorous dinosaur
  • Tachyoryctes rex, the King Mole Rat
  • Thoristella rex, a species of Thoristella
  • Trialeurodes rex
[TM], an ATV (1) (Advanced TV) An early name for the digital TV standard proposed by the Advisory Committee on Advanced Television Service (ACATS). See ACATS. See also ATV Forum.

(2) (Analog TV) Refers to the NTSC, PAL and SECAM analog TV standads.
 that transforms into an A.T. Rex, these gifts are what the magic of toys are all about.

Year after year, Mattel brands' products continue to offer parents imagination-inspiring toys and games with tremendous play value. From doll play and online racing to games the entire family can enjoy, the following products under $40 and under $20 provide hours upon hours of fun!

Under $40:

* Families will enjoy numerous fun-filled evenings playing Pictionary Man[TM], a twist on an old favorite now available with a 3-D dry erase figure that gives players a new way to bring clues to life - $29.99

* Girls can re-create all their favorite "Barbie[TM] and The Diamond Castle" DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 moments with life-like Barbie[TM] and & The Diamond Castle Princess Liana liana (lēä`nə) or liane (lēän`), name for any climbing plant that roots in the ground. [TM] and Princess Alexa[R] Dolls, that sing songs from the movie - $29.99

* The Barbie[R] Candy Glam GLAM Glamorgan (Welsh County)
GLAM Galleries, Libraries, Archives and Museums (Australian Society of Archvisits)
GLAM Grinning Like A Maniac
GLAM God's Love And Mercy
 Stylin' Station[TM] Styling Head[TM] features the hottest in fashion and beauty styling and for the first-time ever, girls can create their own candy-flavored lip gloss - $39.99

* Kids can take to the skies with the new GeoAir[TM] High Flyin' Airport![TM] All of the new GeoAir remote control planes simply clip onto the flexible GeoAir track and fly around the entire playset performing loops, swoops and daredevil dives - $39.99

* Girls can have magical fun with Princess Sarah This article is about the 1985 Japanese anime television series. For the princess of Sierra Leone, see Sarah Culberson.
Princess Sarah (
 Lynn[R] in the new Little People[R] Dance 'n Twirl Palace[TM]. With rooms, staircases and lots of music around every corner, Princess Sarah Lynn and her prince are never at a loss for things to do - $32.99

* Baby can discover animal friends and fun with the new Amazing Animals[TM] Rollin' Around Musical Zoo. The Zoo includes four Amazing Animals; the baby elephant, zebra, monkey and scoot scoot  
v. scoot·ed, scoot·ing, scoots

v.intr.
To go suddenly and speedily; hurry.

v.tr.
Upper Southern U.S.
 along penguin. With the press of the music button, the zoo comes alive with fun songs, sound effects and lights - $39.99

* Handy Manny Talking Tool Box: With the Talking Tool Box, kids can pretend they are Manny Manny may refer to:

In nobility:
  • Baron Manny, a title in the Peerage of England
  • Walter de Manny, 1st Baron Manny (died 1372), soldier of fortune and founder of the Charterhouse
People with the given name Manny:
  • Manny (given name)
 and interact with his tool friends from the show, as the tools come to life, jumping up and down while kids sing along to the "Let's Get To Work" song that Manny and the tools sing when they are ready to go on their fixing adventure - $27.99

Under $20:

* Fans of the movie "High School Musical 3 Senior Year," will love to play out the story at home with the "High School Musical 3" Graduation Day Dolls - $14.99

* Polly Pocket[TM] Pop 'N Swap[TM] Dolls provide little girls with endless hours of fashion doll play with mix-and-match heads, upper and lower torsos to create thousands of different fashion looks - $9.99 to $19.99

* Hot Wheels[R], the No. 1 vehicle property in the U.S., combines everything boys love: competition, racing and vehicle play into Hot Wheels[R] Turbo Driver[TM], a controller that connects to a computer for exclusive online 3-D racing games - $19.99

* Girls can create their own fashion-forward jewelry with the simple touch of a pen with the new Fisher-Price Color Me Gemz[TM] product line. From a necklace, bracelet, belt and decorator Gemz, to a purse, hat and jewelry box, girls will really dazzle this holiday season - $7.99-$14.99, $19.99 (Jewelry Box)
For more information on other hot holiday toys and games, log on to:
www.mattelbrandsmedia.com and www.fisher-price.com


About Mattel

Mattel, Inc., (NYSE NYSE

See: New York Stock Exchange
:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie[R], the most popular fashion doll ever introduced, Hot Wheels[R], Matchbox[R], American Girl[R], Radica:[R] and Tyco[R] R/C R/C Radio Control
R/C Reinforced Concrete
R/C Rate of Climb
, as well as Fisher-Price[R] brands, including Little People[R], Power Wheels[R] and a wide array of entertainment-inspired toy lines. Mattel is recognized as one of 2008's "100 Best Companies to Work For" by FORTUNE Magazine and among the 100 Most Trustworthy U.S. Companies by Forbes Magazine. Committed to ethical manufacturing sustainable business practices, Mattel marked a 10-year milestone in 2007 for its Global Manufacturing Principles. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands -- today and tomorrow.

[c]Disney

PICTIONARY and associated trademarks and trade dress are owned by Pictionary Incorporated.

MAT-B

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MAT-E
COPYRIGHT 2008 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Date:Nov 25, 2008
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