America's Lost Children Television Network tabs ICG Wireless Services for Satellite Communications; National broadcasts begin Jan. 1 to help find missing children.
ICG Wireless Services Inc. Tuesday announced it has been chosen by America's Lost Children Television Network to supply satellite communications for broadcasting the non-profit organization's programming nationwide. The network, the first publicly supported television network to devote full-time programming for missing children, will debut Jan. 1, 1996.
"Nothing compares to television to bring information directly to people," said Terry James, president and chief executive officer of the Buffalo, Mo.-based America's Lost Children Television Network. "It comes directly into the homes and hearts of America with a message that cannot be ignored. By getting the faces and facts on missing children to the public, lives can be saved by just making a phone call."
America's Lost Children Television Network, which works with several missing children organizations as well as federal, state and local law enforcement agencies, will provide photos and descriptions of missing children for broadcast on its digital network. The free programming will be distributed via satellite to television stations, cable companies and businesses for rebroadcast.
ICG will provide the satellite communications to carry the programming to stations as part of a one-year contract, with options for extension. Programming initially will be six hours a day in the United States, with plans to expand to 24 hours a day by the end of the first quarter of 1996 for distribution in 24 countries and six languages.
"We had an opportunity to help the first non-profit network of this kind begin broadcasting nationwide, and eventually worldwide," said George Lissandrello, vice president of sales and marketing for ICG Wireless Services. "By using satellite communications, the network can reach millions of viewers worldwide for about half the cost of broadcasting over cable."
The America's Lost Children Television Network will reach millions of viewers in the United States and internationally from its compact disk program replay unit, known as the CD-PRU. It is designed to provide rapidly changing information about the missing children through digital technology that can be added to or deleted from in minutes.
The CD-PRU contains more than 1,200 narrated stories and broadcasts more than 50 every hour, allowing information on 8,400 missing children to be broadcast to millions of homes each week.
A new story about a missing child, broadcast about every 60 seconds, contains a picture, age, date missing, city, state and the 800 number of the appropriate information center. In the event the child has been missing more than five years, a computer-generated picture of what the child may look like at the time of broadcast is displayed.
A five-minute news update with information about children who have been located is included each hour. The network also will feature safety and educational tips developed for parents, teachers and day care providers.
"Our goal is to provide that message in a consistent way that allows people to act on the children's behalf," said James, a former police officer who started the network in response to the number of missing children reported annually. "The satellite time from ICG makes that possible."
ICG Wireless Services Inc. is the satellite communications division of IntelCom Group Inc., (AMEX:ITR) a publicly traded company on the American Stock Exchange. ICG Wireless Services division's maritime, VSAT and international gateway groups provide remote communications via satellite to cruise lines, naval fleets, oil and gas companies, utility companies, and large corporations.
Satellite communications include domestic and international voice and data lines, as well as video links for national and international locations. IntelCom Group is the second-largest publicly traded competitive access provider and operates networks in more than 30 metropolitan areas.
CONTACT: ICG Wireless Inc., Denver
Phil Samuels, 303/705-6900, email@example.com
Mike Crawford, 214/480-8383, firstname.lastname@example.org
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|Date:||Dec 26, 1995|
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