America's Heartland.

A new weekly public television show that celebrates the miracle of American agriculture and the farm and ranch families that help make it possible will hit the airwaves this fall. "America's Heartland" will profile the people, places and products of U.S. agriculture. The magazine-style, half-hour program will focus on our national love for the land, our fascination with food and the bedrock American values of family, hard work and independence that make our agricultural system the finest in the world. In announcing the ground-breaking series, the series' two flagship supporters--Monsanto Company and the American Farm Bureau Federation (AFBF)--along with the show's producer, KVIE, the public television affiliate in Sacramento, Calif., said they are proud to collaborate with other U.S. agriculture groups to raise awareness of the significant contribution that agriculture makes to the quality of American living. America's Heartland supporting contributors include American Soybean Association, National Corn Growers Association, National Cotton Council, United Soybean Board and U.S. Grains Council.