America's Young Motor Mouths Compete for a Shot at Stardom at Hasbro's MICRO MACHINES Fast-Talking Finals.

Entertainment Editors/Business Editors

PAWTUCKET, R.I.--(BUSINESS WIRE)--Oct. 21, 2003

Fast-Talking Icon John Moschitta to Pass the Torch to New Generation

of Fast-Talking MICRO MACHINES Fans

America's young motor mouths will get their shot at stardom as Hasbro's (NYSE:HAS) MICRO MACHINES brand, the pioneer of miniature scale vehicles and playsets and subject of the 1980s and '90s TV commercials featuring fast-talking sensation John Moschitta, is offering one talented, fast-talking kid the opportunity to appear in a future Hasbro commercial and a $5,000 prize.

Ten of the fastest talking kids ages 6 through 12 from Chicago, Dallas, Los Angeles and New York will compete at FAO Schwarz in New York City on October 23 as part of Hasbro's "MICRO MACHINES Search for the Micro Fast Talker" contest and a shot at the grand prize. The ten finalists, selected from recent casting calls held in each city and video mail-in submissions, will read MICRO MACHINES scripts at warp-speed, and one lucky grand-prize winner will be crowned by the original MICRO MACHINES fast-talking icon himself, John Moschitta.

First introduced in 1987, Hasbro's MICRO MACHINES brand ignited a whole new category of miniature scale vehicles with its palm-sized universe of creative adventures. The classic MICRO MACHINES television commercials from the 1980s and '90s feature former MICRO MACHINES spokesperson John Moschitta talking as fast as he can in order to cover all of the jammed-packed features, fun and excitement of MICRO MACHINES toys.

"MICRO MACHINES took the toy world by storm nearly 15 years ago as one of the first brands to offer vehicle play on a micro scale, and we're delighted that a whole new generation of kids will also get to experience 'massive action in a micro-world'", said Todd Rywolt, Vice President of Marketing for Hasbro's vehicles group. "It's only appropriate that the 'king' of fast-talkers himself will pass the torch to a new generation of MICRO MACHINES fans."

MICRO MACHINES marked its return to the U.S. in 2003 with over 100 new vehicles and several new play sets that let kids create and direct their own heroic scenes. The small scale of the MICRO MACHINES brand puts the whole world into a kid's view and enables them to direct all the action with their imagination.

As part of the "Search for the Micro Fast Talker Contest", Hasbro is donating $20,000 worth of MICRO MACHINES products and other Hasbro toys to the Starlight Children's Foundation, dedicated to improving the quality of life for seriously ill children and their families, where Mr. Moschitta serves as executive vice president.

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

For more information about Hasbro's MICRO MACHINES, please visit www.micromachines.hasbro.com.