America's Cup Boat to Sail With Lycos Brand; AmericaOne Features Lycos in Extensive Cross-Promotion Agreement.WALTHAM, Mass. and AUCKLAND, New Zealand--(BUSINESS WIRE)-- December 8, 1999-- Lycos, Inc. (Nasdaq:LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), the fastest growing Internet portal and the world's largest online community, today announced its sponsorship of AmericaOne, the San Francisco-based challenger for America's Cup America's Cup: see sailing. America's Cup Most prestigious trophy in international yachting competition. First offered under another name in Britain in 1851, the cup was won easily by the America from New York and subsequently became known as the 2000, on behalf of the St. Francis Yacht Club. The sponsorship includes prominent Web exposure and a number of cross-promotional marketing opportunities for AmericaOne. Lycos will receive prominent branding on the boat as she vies for sailing's most coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. award. "Sponsoring AmericaOne is a tremendous opportunity for Lycos to expand into another arena of global sports promotions. We are currently involved with sponsoring race teams, extreme sport athletes and a Collegiate Professional Basketball League Noun 1. basketball league - a league of basketball teams basketball team, five - a team that plays basketball league, conference - an association of sports teams that organizes matches for its members team," said Jim Hoenscheid, director of promotions for Lycos. "AmericaOne connects us to a unique and historic sporting event that recognizes superior technology, design and teamwork. We are looking forward to helping AmericaOne win." Under the terms of the sponsorship, Lycos will receive prominent branding on both the hull and boom of AmericaOne's two new International America's Cup Class boats. The sponsorship will also provide a forum for AmericaOne to participate in various cross-promotional events as well as provide significant Web visibility for AmericaOne's official and supporting sponsors. Lycos' broad audience will have access to America's Cup content via chats, message boards, sailing homepages on Tripod.com and Angelfire.com, and the best sailing content and nautical shopping sources on the Web. "We are proud to have Lycos onboard as a sponsor to enhance the value to our overall campaign efforts. As a significant media company they will be instrumental in helping further promote our team's brand," said Paul Cayard Paul Pierre Cayard (born May 19, 1959) is an American yachtsman who has participated in a broad range of world championship level sailing events including the America's Cup, the Volvo Ocean Race and the Olympic Games. In 1998 he was selected as the Rolex Yachtsmen of the Year. , AmericaOne Skipper & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We've always prided ourselves on being technology savvy, and there is no doubt in my mind that bringing sailing to a wider audience on the Web through Lycos will ultimately increase fan interest in the America's Cup event and the sport overall." The high-tech yacht is currently competing in the Louis Vuitton Cup
The Louis Vuitton Cup is one of the most famous and prestigious competitions in the sport of yachting because of its relationship to the America's Cup. Challenger Races in Auckland, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. in preparation for America's Cup 2000. About Lycos, Inc. Founded in 1995, Lycos, Inc. is a leading Web media company and owner of the Lycos Network, one of the most visited hubs on the Internet reaching one out of every two Web users. The Lycos Network is a unified set of Web sites that attracts a diverse audience by offering a variety of services, including leading Web navigation resources, homepage building and other Web community services and a comprehensive shopping center shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into . The Lycos Network is composed of premium sites: Lycos.com, Tripod, WhoWhere, Angelfire, MailCity, HotBot, HotWired, Wired News Wired News is an online technology news website, formerly known as HotWired, that split off from Wired magazine when the magazine was purchased by Condé Nast Publishing in the 1990s. Condé Nast later purchased Wired News on 2006-07-11. , Webmonkey, Suck.com, MyTime, Sonique and Quote.com. Lycos.com (http://www.lycos.com), "Your Personal Internet Guide," is dedicated to helping each individual user locate, retrieve and manage information tailored to his or her personal interests. Headquartered near Boston in Waltham, Mass., Lycos, Inc. is a global Internet leader with a major presence throughout the U.S., Europe, Asia and Latin America. About AmericaOne AmericaOne is one of the leading challengers for America's Cup 2000. The team is currently competing in Auckland, New Zealand for the Louis Vuitton Cup and the right to challenge New Zealand for the America's Cup in February 2000. AmericaOne has built two boats based on four years of technology development and innovation. The top-level technology partners are Hewlett-Packard Company, Telcordia Technologies/SAIC, Ford Motor Company/Visteon, United Technologies Corp. and Lycos, Inc. AmericaOne represents San Francisco's St. Francis Yacht Club. To learn more about the team visit: www.americaone.org. Note to Editors: (c) 1999 Lycos, Inc. - Lycos (R) is a registered trademark of Carnegie Mellon University Carnegie Mellon University, at Pittsburgh, Pa.; est. 1967 through the merger of the Carnegie Institute of Technology (founded 1900, opened 1905) and the Mellon Institute of Industrial Research (founded 1913). . All other product or service marks mentioned herein are those of Lycos or their respective owners. All rights reserved. |
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