AmeriVestors, Inc. Unveils Incubator Unit for Enhanced Oil Recovery Market - Planet Resource Recovery, Inc.

HOUSTON -- AmeriVestors, Inc. (Pink Sheets:AMIV) is pleased to unveil its recently established incubator unit for the enhanced oil recovery market and remediation market - Planet Resource Recovery, Inc. AmeriVestor's management believes the technologies and processes developed by this incubator unit have immediate and existing markets to launch the company.

Planet Resource Recovery Inc., is an oil services company targeting the enhanced oil recovery market, reclamation of waste oils and remediation of hydrocarbon contaminated soils. The company is the developer of proprietary chemical formulations and proprietary processes that result in profitably maximizing efficiencies in these markets with its proprietary, environmentally-friendly chemical solutions that displace hydrocarbons from natural structures, contaminated soils and stratification of expended oil - PetroLuxus(TM).

PetroLuxus(TM), (Petro- short for Petroleum and Luxus - Latin derivation of Luxate -to dislocate or dislodge) is a proprietary, non-toxic, non-flammable, cost-effective, environmentally friendly chemical formulation. The chemical formulation has a unique affinity for hydrocarbons, coupled with rapid dispersal qualities in natural or man-made environments. Upon contact of oil containing media, PetroLuxus(TM) relieves the interfacial surface tension between all matter that it contacts, causing these substances to lose their attraction for each other. Once separation has occurred, the heavier debris falls and lighter hydrocarbons rise for harvesting. PetroLuxus(TM) has excellent oil recovery characteristics and is an invaluable agent for the treatment and recovery of environmental and industrial contamination.

PetroLuxus(TM) maximizes efficiencies in the enhanced oil recovery market in numerous ways. Firstly, PetroLuxus(TM) is extremely cost-effective compared to competitive products. Secondly, the rapid dispersal qualities and effectiveness increases speed of reaction, reducing holding and or gravitational time cycles, thus increasing throughput and inventory turnover. Thirdly, the majority of PetroLuxus(TM) applications require little to no heat, reducing processing cost, thus increasing profitability.

To date, AmeriVestors has strategized, coordinated and executed all efforts to bring Planet Resource Recovery and its products to commercialization. AmeriVestors has interviewed and recruited personnel for Planet Resource Recovery, has funded the procurement of facilities to house the proprietary equipment to produce PetroLuxus(TM), established a quality control and R&D laboratory. The facility is anticipated to be online mid 3Q, producing approximately 200,000 gallons of PetroLuxus(TM) and its derivative formulas on a weekly basis. Additionally, AmeriVestors' management has commenced, establishing joint venture partnerships for Planet Resource Recovery.

For more information visit: http://www.planetresource.net/

About AmeriVestors, Inc.

AmeriVestors, Inc. focuses on discovering and fostering promising new technologies and products. Our primary business strategy is the development, acquisition and start-up operation of subsidiaries launching new consumer products and commercial technologies. We also promote opportunities for strategic business relationships among and between our subsidiaries units and business affiliates. Our goal is to create quality, high value, and profitable companies. Additionally, we plan to acquire interests in and provide consultation to select companies that provide synergies to our incubator companies. We invest our own capital at startup or acquisition, and at specific milestone attainment, we augment our incubator companies' capital with funds from outside investors. Utilizing our incubator process, we provide our incubator companies with seasoned management and professional service teams. We invite you to learn more about our Company. For more information visit: http://www.amerivestors.com

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