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AmeriStar International Holdings Corporation -- Formerly International Resort Developers -- Subsidiary, Announces New Strategic Partner.


NASHVILLE, Tenn.--(BUSINESS WIRE)--Feb. 12, 1998--AmeriStar Worldwide Entertainment Corporation (AWE), a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of AmeriStar International Holdings Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: AIHC AIHC American Industrial Health Council
AIHC American Institute Hull Clauses (marine insurance) 
), has reached an agreement with SkyMall Inc. to provide AWE with a co-branded Internet shopping mall, named StarMall.

StarMall will offer name brand consumer products with a low-cost guarantee on AWE's Internet web-site located at www.ameristarnet.com. The shopping site will offer customers the ability to shop from all of SkyMall's online merchants. SkyMall will prohibit links from the shopping section to the World Wide Web. The only link out of the StarMall shopping site will go back to www.ameristarnet.com.

Samuel B. Watson, AWE president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  stated, "SkyMall, Inc., as our new strategic partner, allows AWE and our thousands of independent distributors nationwide the opportunity to participate in the new explosive world of electronic commerce, while providing our customers the highest quality products with a low-cost guarantee."

Kellan A. Lamb, AWE executive vice-president of marketing said, "SkyMall, Inc.'s more than 2,000 world class products combined with AWE's compensation plan provides our independent distributors with another vehicle representing unlimited earning power Earning power

Earnings before interest and taxes (EBIT) divided by total assets.


earning power

1. The earnings that an asset could produce under optimal conditions. For example, AT&T may currently be earning $2.
."

AWE is a nationwide direct sales company offering the finest in digital television programming through its agreement with Echostar Communications Corporation's DISH Network See DBS. , low cost long distance and Internet access through its agreement with UniDial Communications Corp., and "state-of-the-art" Internet television with telephony through AWE's international agreement with WebSurfer, Inc.

CONTACT: Lovell Communications

Stacey Brown, 615/329-3300, Ext. 306
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 12, 1998
Words:247
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