Amena Builds Customer Loyalty with Epiphany Marketing Solutions; Spanish Mobile Operator Increases Capacity to Generate Customer Loyalty Offers by More Than 200 Percent.

SAN MATEO, Calif. -- Epiphany, Inc. (NASDAQ:EPNY), a leading provider of customer relationship management solutions for consumer-oriented businesses, today announced that Amena, the third largest mobile phone operator in Spain, has increased its capacity to generate customer loyalty offers by over 200% by implementing a relationship marketing system based on Epiphany(R) Marketing solutions. With 11 million subscribers, Amena controls approximately 26% of the wireless market in Spain. Using Epiphany Campaign Management and Epiphany Interaction Advisor across multiple channels to manage both outbound and inbound customer interactions, Amena has increased customer acceptance of retention offers by more than 10 percentage points and was able to recover its total investment within the first year.

"The key objectives behind our decision to implement a CRM solution in the marketing area were: to obtain a complete overview of the customer lifecycle from acquisition; to ensure customer service excellence using business process optimization; and to better manage the customer lifecycle based on value and the use of both inbound and outbound channels," said Luis Gracia, Project Manager, Amena. "Following concept testing with several suppliers, we selected Epiphany because they established a committed and personal relationship with us from the very beginning. Epiphany provides the most complete and satisfactory integrated solution for inbound and outbound customer relationship management in real-time. In addition, the company offers a modular deployment approach which allowed us to execute the implementation in different phases, incorporating new channels and functionalities as necessary to adapt to the changing needs of the wireless communications industry."

The project was developed in three phases. The first stage involved the implementation of the relationship marketing management system for outbound campaigns. This system covered the design functionality, execution and campaign analysis of these outbound campaigns with Epiphany Campaign Management. The second stage of the project covered the design, execution and monitoring cycle of inbound campaigns with Epiphany Interaction Advisor. Lastly, the third stage involved incorporating the Epiphany solution with Amena's operational CRM system.

"In the highly competitive mobile phone market, leading providers such as Amena must continuously revise their strategies to be able to differentiate from its competitors," said Karen Richardson, CEO, Epiphany. "We are very proud that Amena has been able to achieve the goals that they have established for the company using Epiphany marketing solutions."

Epiphany communications solutions maximize service provider profitability by optimizing customer decisions across multiple contact channels and product lines. Epiphany solutions increase average revenue and margin per user, reduce churn and improve satisfaction without the need to "rip and replace" existing systems. For more information on Epiphany communications solutions, please visit www.epiphany.com/industry_solutions/communications.html.

About Epiphany

Epiphany(R) provides CRM software solutions that increase profitability at the largest consumer-oriented companies by making every customer interaction intelligent. With over 475 customers -- including nearly 35 percent of the Fortune 100 -- Epiphany powers deep customer insights and optimizes each relationship from both a revenue generation and customer retention viewpoint. Built on the industry's most advanced, service-oriented architecture, Epiphany software solutions address problems that span business silos, departmental functions and geographic locations and result in rapid, measurable ROI. With a suite of blended marketing, sales and service solutions, Epiphany enables global organizations to align touchpoints, processes and technologies around the most valuable enterprise asset -- the customer. With worldwide headquarters in San Mateo, CA, Epiphany serves customers in more than 40 countries worldwide. For more information please visit www.epiphany.com

Safe Harbor Statement

This press release contains forward-looking statements relating to future results that may be achieved by customers using the Epiphany E6 software product and future sales opportunities. Actual results could differ materially from such forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include customers' individual purchasing decisions, competition and the introduction of new products and services by competitors, our ability to hire and retain qualified personnel and general economic conditions. These factors and others are described in more detail in Epiphany's public reports filed with the Securities and Exchange Commission, such as those discussed in the "Risk Factors" section included in the Epiphany's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and in the Epiphany's prior press releases. Epiphany assumes no duty to update any statements made in this press release.

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