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Amdocs Wins Honors for Data Mining at KDD-98.


ST. LOUIS--(BUSINESS WIRE)--Nov. 4, 1998--Amdocs (NYSE NYSE

See: New York Stock Exchange
: DOX DOX Design of Experiments
DOX Direct Operational Exchange
), a leading international provider of customer care and billing solutions to the telecommunications industry, announced today that the company was awarded a performance honor in data mining at the International Knowledge Discovery in Databases Conference (KDD-98) held in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 on August 27-31, 1998. Amdocs was the only company specializing in the telecommunications industry to achieve such an honor.

60 of the world's leading developers of data mining tools were given the challenge of selecting potential donors based on actual data furnished by the Paralyzed Veterans of America The Paralyzed Veterans of America (PVA) is a congressionally-chartered veterans' service organization in the United States of America, founded in 1946. It describes itself as having "developed a unique expertise on a wide variety of issues involving the special needs of our members  (PVA PVA

polyvinyl alcohol.
) Association. The challenge was to utilize a data mining tool to select the promotion target population that would provide the highest returns and not just the highest response rate. The data included some 500 attributes of approximately 100,000 donors, including personal information and donation history as well as social and demographic data derived from external resources.

Using its Information Analysis Environment (IAE IAE Institut d'Administration des Entreprises (France)
IAE International Aero Engines
IAE Impuesto de Actividades Económicas
IAE In Any Event
IAE Integrated Acquisition Environment
IAE Inflatable Antenna Experiment
), Amdocs obtained the best "Return On Investment Per Contact," and was placed among the top five in "Revenue Return," achieving 30% more revenue than a control group.

Amdocs' IAE is utilized in various modules of Ensemble(tm) - Amdocs' set of customer care and billing systems for telecommunications operators. IAE performs data analysis for a large number of Ensemble(TM) functions such as churn, fraud, market analysis and product analysis.

"Amdocs' Information Analysis Environment can bring cost efficiencies to telcos engaged in promotions and campaigns covering a wide spectrum of critical business areas," said Norman Rafalowitz, Senior Vice President of International Marketing at Amdocs. "With IAE, campaigns will require less manpower and will reap higher success ratios thereby providing added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
 and cost savings."

Shlomo Baleli, President of R&D and Corporate Services at Amdocs added: "The high level of integration between the Information Analysis Environment and our customer service system enables Amdocs to offer end-to-end data analysis solutions from the initial stages of data analysis through to the customer contact and sale."

About Eemble(TM)

Amdocs' Ensemble(TM) system supports convergent customer care and billing activities in single and multi-service environments including local, cellular, paging, long distance, international, cable, Internet and Voice over the Internet Protocol (VOIP (Voice Over IP) A digital telephone service that uses the public Internet as well as private backbones instead of the traditional telephone network. Many companies, including Vonage, 8x8 and AT&T (CallVantage), typically offer calling within the country for a ). Ensemble includes advanced capabilities such as a flexible customer hierarchy facility and a multi-service rating engine. The system utilizes a scaleable, client-server UNIX UNIX

Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics).
 platform, and has been proven to support the high-volume performance requirements of leading carriers.

About Amdocs

Amdocs is a world leader in customer care and billing systems for the telecommunications industry. Amdocs has a 100% track record in the successful delivery of over 250 telecommunications information system projects for more than 50 major telecommunications companies throughout the world. With human resources of over 2,600 information systems professionals, Amdocs is totally dedicated to the telecommunications industry.
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 4, 1998
Words:467
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