Amdocs Enhances CRM Solution with the Addition of Campaign Management.Business Editors ORLANDO, Fla.--(BUSINESS WIRE)--June 26, 2001 This application enables operators to analyze customer behavior and optimize ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). by offering targeted personalized marketing Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product campaigns (Telestrategies Billing - Booth # 1801) -- Amdocs (NYSE NYSE See: New York Stock Exchange : DOX DOX Design of Experiments DOX Direct Operational Exchange ), the world's leading provider of CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , billing and order management solutions to the communications and IP industry, announced today the availability of its Campaign Management application for communications providers. This standalone CRM application allows operators to acquire, expand and retain customers through targeted personalized marketing campaigns. The application seamlessly integrates with Amdocs' Ensemble customer care and billing platform or with an operator's existing legacy system and CRM front ends and channels. Campaign Management allows operators to cost-effectively manage the entire campaign lifecycle. Its ease of integration enables marketing organizations to design and deploy campaigns, track campaign execution, capture and measure responses and report results. Campaign Management utilizes Amdocs Data Mining engine to identify and rank customer population segments, prioritize campaigns based on the expected impact on the Customer's Lifetime Value (CLV (Constant Linear Velocity) Rotating a disk at varying speeds. By changing speed depending on which track is being accessed, the density of bits in each track can be made uniform. ), calculate customer's probability to accept an offer, and select the customer's optimal contact channel. The Amdocs Data Mining engine has received honors at the KDD-Cup data-mining event for three consecutive years since 1998. "CRM has become a critical component of the communication operator's business environment," said Paul Atkinson paul atkinson worst kick in the comp. Paul Atkinson was an English confessor for the Catholic faith. He is also an inhabitant of Thornton Dale. External link
About Amdocs Campaign Management Campaign Management facilitates the effective planning and tracking of proactive customer relationship campaigns. The application enables defining campaign parameters, prioritizing products offered to the customer, selecting customer contacts channels and tracking campaign execution and response. Campaign Management can also interface to several Amdocs analytical CRM applications, including Amdocs data mining engine and Churn Management. About Amdocs Amdocs is a leading provider of CRM, billing and order management solutions for the communications industry. Amdocs has an unparalleled success record in project delivery of its mission-critical products. With human resources of more than 8,150 information systems professionals, Amdocs supports a global customer base. For more information visit our Web site at www.amdocs.com. |
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