Amdocs' Software Enhances Customer Retention at Cellcom.Business Editors ST. LOUIS--(BUSINESS WIRE)--July 12, 2000 Amdocs (NYSE NYSE See: New York Stock Exchange :DOX DOX Design of Experiments DOX Direct Operational Exchange ), the world's leading provider of customer care, billing and order management solutions for communications and Internet services, recently announced that it has implemented a data mining-based application for enhancing customer loyalty at Cellcom, a leading mobile provider to more than 1.5 million customers in Israel. The Amdocs Ensemble(TM) Business Insight modules, which won awards at the KDD KDD Knowledge Discovery and Data Mining (International Conference) KDD Knowledge Discovery in Databases KDD Kokusai Denshin Denwa (Japan) KDD Key Distribution Device 99 CUP for Knowledge Discovery products, utilize sophisticated data mining and knowledge discovery technology to uncover otherwise indiscernible patterns of customer behavior and to identify high-value customers with a high risk of churning Firing one group of employees and hiring another. As companies move into newer, high-tech ventures, they often eliminate employees with older skills while bringing on new people who have computer programming, networking and Web experience. . Using this information, Cellcom can focus its proactive marketing campaigns on these high-value customers. The Amdocs software has improved the efficiency of Cellcom's proactive customer contacts by 15 to 20 times. Today, Cellcom reports levels of loyalty and customer retention that well exceed the industry average. Yael Lipman, Chief Information Officer at Cellcom notes: "Customer loyalty is a Number One priority for all mobile providers operating in a competitive environment. The Amdocs system helps us focus our efforts in cultivating customer loyalty." Norman Rafalowitz, Amdocs Senior Vice President, International Marketing: "The Amdocs project at Cellcom was characterized char·ac·ter·ize tr.v. character·ized, character·iz·ing, character·iz·es 1. To describe the qualities or peculiarities of: characterized the warden as ruthless. 2. by an outstanding level of cooperation between Amdocs and Cellcom. In path-breaking technology projects, such as this, there is no substitute for working as a partner with the customer, with a full and open exchange of ideas and knowledge." About Amdocs Amdocs is the world's leading provider of customer care, billing and order management solutions for communications and Internet services. Amdocs has an unparalleled success record in project delivery of its mission-critical products. With human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. of more than 5,900 information systems professionals, Amdocs has an installed base of successful projects with more than 75 major service providers throughout the world. In April 2000, Amdocs completed the acquisition of Solect Technology Group Inc., a leading provider of customer care and billing systems for IP service providers. For more information, visit our Web site at www.amdocs.com. About Ensemble Ensemble(TM) is Amdocs' platform for customer care, billing and order management. Ensemble supports convergent multi-service operations, including voice, data and IP services in wireline and wireless environments. The system utilizes a scaleable, multi-tier, client-server UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). platform and has been proven to support the high-volume performance requirements of leading carriers. About Cellcom Cellcom Israel Ltd. is the leading wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. provider in Israel, serving over 1.5 million subscribers. Launched in December 1994, Cellcom was the second operator in the Israeli cellular market. Cellcom has experienced an unprecedented growth rate by worldwide standards and now its nationwide network traffic is among the busiest in the world. Cellcom Israel is owned by an international consortium whose members include BellSouth Corp., the Brazilian Safra Group The Safra Group is an international network of privately held companies controlled by the Safra family, comprising a banking and financial institutions conglomerate, industrial operations and telecommunications. , and Discount Israel Corp. For more information visit our Web site at www.cellcom.co.il. |
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