Ambrosia Announces Six New Executive Appointments.

Business Editors/Food &Wine Writers

NAPA, Calif.--(BUSINESS WIRE)--Feb. 10, 2000

Lesley Berglund, president, CEO and co-founder of Ambrosia (www.Ambrosiawine.com), the Napa Valley-based leading direct marketer of ultra-premium wines, announced six management appointments: William Rosenzweig, chairman of the board; Jerry Dougherty, chief operating officer; Aaron Blum, director of e-commerce; Larry Williams, director of winery relations; Christa Peatman, controller; and Greg Walter, vice president, content and editor-in-chief.

William Rosenzweig has spent his career focusing on strategic marketing planning for consumer, retail and technology companies. He is currently CEO of Hambrecht Vineyards and Wineries, a co-founder of Venture Strategy Group, former senior VP of Odwalla, Inc., and former CEO of The REPUBLIC of TEA, a company he co-founded in the early 1990s. As chairman of the board, Rosenzweig will actively guide the company's brand strategy.

Jerry Dougherty's management experience includes 17 years as partner in the San Francisco law firm of Pillsbury, Madison &Sutro, specializing in business litigation and media law. A Napa Valley resident for 20 years, he has owned and managed a private vineyard. Dougherty served on Ambrosia's board of directors from July 1997 through April 1999. As COO he will oversee all the base business operations of Ambrosia and the Fulfillment Solutions Distribution Center.

Aaron Blum was most recently director of consumer marketing for Kendall-Jackson Winery and Artisans &Estates. A former marketing consultant for Virtual Vineyards (now Wine.com) among others in the wine and food industry, Blum has consumer product marketing experience with Kraft Foods and Sun Company. He holds an MBA in marketing from the Wharton School, University of Pennsylvania.

Larry Williams spent nearly 12 years as VP of sales &marketing for Jordan Vineyard &Winery where he also assisted with the development and launch of the J Sparkling Wine brand. In 1996, after serving as general manager at Merryvale Winery, he founded his own consulting company and served as a consultant to The REPUBLIC of TEA for the past three years.

While working in the wine industry he helped found the Family Winemakers of California, and has been active in the affairs of the Wine Institute, Sonoma County Wineries Association and the Napa Valley Vintners Association.

A California Certified Public Accountant, Christa Peatman spent the past five years as an audit manager at G &J Seiberlich &Co LLP in Napa. Prior to that Peatman was with PricewaterhouseCoopers LLP in San Jose, Calif. She has a BA from Pennsylvania's Bucknell University and an MBA from Santa Clara University in Santa Clara, Calif.

Greg Walter has been involved in creating compelling content for wine and food publishing businesses for nearly 20 years.

The former president of Wine Spectator, Walter currently has his own publishing and new media consulting firm, The Carneros Group, based in Sonoma, Calif. His clients have included Wine Spectator, Appellation and Wine X magazines, The Chalone Wine Group, Virtual Vineyards (now wine.com), as well as Ambrosiawine.com, where he helped develop content for the web site's launch in October 1999.

From the heart of the Napa Valley, Ambrosia is the first and leading direct marketer of ultra-premium wines from prestigious Napa and Sonoma estates, with the deepest catalogue of aged Cabernet Sauvignon. Founded in 1991, the company reaches over one million wine and food enthusiasts per year. Ambrosia's wine and gourmet food products are available online at www.Ambrosiawine.com or by calling 800/435-2225.