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Ambric Announces Strategic Partnership with Pixellexis.


Pixellexis' RedBrix Product Uses the Ambric Massively Parallel Processor Array (MPPA MPPA million passengers per annum
MPPA Minnesota Pork Producers Association
MPPA Most Probable Producing Ability (animal breeding)
MPPA Michigan Public Power Agency
MPPA Minnesota Professional Photographers Association
) Silicon to Deliver 1,344 Processors with Over Four TeraOPS of Video Processing Performance

BEAVERTON, Ore. -- Ambric([R]) has selected Pixellexis Systems & Technologies (www.pixellexis.com) as a strategic partner for development of an ISO/IEC ISO/IEC International Organization for Standardization/International Electrotechnical Commission (ITU-T M 3000)  15444-compliant JPEG JPEG
 in full Joint Photographic Experts Group

Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm.
2K codec. Pixellexis is developing a leading-edge video processing system, the RedBrix([TM]), which is based on Ambric's revolutionary Am2045[TM] silicon and software. Within the RedBrix system are four RedCards([TM]), each employing 336 DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive  and RISC processors for a total of 1,344 processors per system. With this level of performance, customers will see a significant acceleration in encode or decode of high-definition content, relative to a server fully utilizing its graphics processing unit See GPU.  (GPU) capabilities.

"Ambric's architecture will enable us to achieve levels of performance we simply could not realize with our former solution," said Stefany Allaire, Pixellexis CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Ambric's platform also lets us load any one of a number of codecs, such as AVC-I or JPEG2K, onto our solution, without having to make a change to the hardware."

Ambric's scalable architecture enables solutions like RedBrix to add PCIe-based cards, such as RedCard, as customers require additional performance or channel density. The self-synchronizing fabric designed into the Am2045 extends through its I/O to enable one software platform to manage and control more than 10,000 processors in one system in a very simple manner.

"Our partnership with Pixellexis leverages both of our key strengths -- their expertise in the video broadcast market, combined with our expertise in MPPA solutions -- which enables us to deliver a world-class product with unmatched low-power and performance density," said Joe Herbst, Ambric vice-president of marketing.

Ambric and Pixellexis are co-developing this JPEG2K codec for high-quality applications such as those seen in the production camera and medical imaging markets. The codec will support resolutions of up to 5K, bit depth up to 16 bits, and deliver lossless and lossy See lossy compression.

(algorithm) lossy - A term describing a data compression algorithm which actually reduces the amount of information in the data, rather than just the number of bits used to represent that information.
 quality.

About Ambric, Inc.

Ambric is the leader in massively parallel processor arrays (MPPAs), delivering more than one TeraOPS of performance for embedded system designs. Founded in Beaverton, Ore., Ambric launched its first product in 2007, with 336 RISC RISC
 in full Reduced Instruction Set Computing

Computer architecture that uses a limited number of instructions. RISC became popular in microprocessors in the 1980s.
 and DSP processors tied together in a self-synchronizing fabric. The patented Ambric BRIC BRIC Brazil, Russia, India and China (world affairs)
BRIC Brooklyn Information & Culture
BRIC Biological Research Information Center (Korea)
BRIC Benign Recurrent Intrahepatic Cholestasis
[TM] architecture scales to thousands of processors using a simple hierarchical object-based software development platform. Ambric's development tools accelerate its customers' time-to-market by reducing development time and efforts by more than half. Visit http://www.ambric.com for the latest news and information on the company.

Ambric and the Ambric logo are registered trademarks and Ambric Am2045 and Ambric BRIC are trademarks of Ambric, Inc. All other legal marks are the property of their respective owners. For photos of the Ambric MPPA chip, contact jean@akipr.com.
COPYRIGHT 2008 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Date:Aug 11, 2008
Words:463
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