Amber Madison Launches Internet TV Channel for Young Adults on Real-Life Relationships, Sexual Situations and Sexual Health.

Weller/Grossman Productions and PermissionTV Partner to Bring Author's Frank, Peer-to-Peer Channel to the Internet Screen

WALTHAM, Mass. -- Remember the dreaded "sex talk" with Mom and Dad? Well, it just got reinvented thanks to AmberMadisonTV, a unique Web-based video channel launching today featuring straight talk, interviews and real answers. "The Talk With Amber Madison" provides hours of original programming to inform young adults about sexual health and sexuality, in a safe, entertaining and interactive environment.

Hosted by 23 year-old author and lecturer Amber Madison, the programming empowers young adults to make informed decisions about their sexuality and intimate relationships. In addition, health experts join the dialogue and help address sensitive issues including: "How to Tell Your Parents You're Ready," "When Sex Is a Bad Idea," "How to Use a Condom Correctly," "HPV Vaccine," "Masturbation," and "Signs of an Abusive Relationship."

This Web-based video channel provides the audience a one-on-one viewing experience that respects privacy, while tackling sensitive, hard-to-ask questions. In addition, the interactive forum allows viewers to email questions, post their own experiences, share select videos with friends and find additional resources for factual information.

Basics:

* Author of "Hooking Up: A Girl's All-Out Guide to Sex & Sexuality," Amber Madison delivers accurate information through her own humor and real-life perspectives to teens and young adults who are curious about sex, relationships, health and overall well-being.

* The programming covers sexual health topics including: body image, contraception, masturbation, orgasms, pregnancy, relationships, sexual assault, sexual orientation and STDs.

* A Weller/Grossman production, "The Talk With Amber Madison" draws on the company's unmatched expertise in producing content focused on open and honest discussions regarding sexual health, safe sex, relationships and well-being. The company has produced more than 200 series and specials for Discovery Health featuring respected luminaries including "Berman & Berman," "Strictly Dr. Drew," and "Strictly Sex with Dr. Drew."

* AmberMadisonTV leverages PermissionTV's flexible, high quality Internet video platform, production expertise and ability to deliver a rich, interactive user experience with "community building" capabilities.

Media Resources:

-- Highlight Reel
-- Screen Grabs:
    -- Expert Interviews
    -- Candid Street Questions
-- About Amber
    -- Bio
    -- Headshot

Notable Quotes:

* "Sexual undertones are everywhere in the media, but few resources actually address young people's serious sexual questions or provide comprehensive and accurate information about sex," said Amber Madison. "Web-based programming helps me connect directly with young adults to give them factual information based on research and real life experiences. The channel covers everything from masturbation to getting over feeling awkward about using a condom, and gives young people guidance from a source who they can actually relate to."

* "Today's young adults are plagued by a plethora of sexuality questions and are often confused about what to do, and more importantly what risks are involved. Unfortunately, many don't feel comfortable asking their parents or adult counterparts the tough, often embarrassing, questions," said Dr. Pamela Varady, M.A., Psy.D., licensed Clinical Psychologist and an expert in Relationships and Family Education. "I'm thrilled to be part of this project - Amber's new Internet channel provides a safe forum for young people to get the answers they need in a peer environment."

* "There's no question that our experience producing 'Berman and Berman' and 'Strictly Sex with Dr. Drew' for Discovery Health makes us a natural to produce 'The Talk With Amber Madison,'" explains Weller/Grossman Productions co-owner Robb Weller. "But truly, it's Amber's engaging personality and her desire to talk straight that sets her apart from everyone else."

* "Amber is an original and her book proves it. She gets right to the issues, openly and honestly. Internet TV is the perfect medium to reach her audience," adds Weller/Grossman Executive Producer Gary Grossman. "Today's Internet-savvy generation deserves a new voice. For young women, it's Amber Madison!"

* "AmberMadisonTV demonstrates a growing trend: Content owners are realizing that professionally-produced, web-based video programming and distribution offers a superior outlet than traditional video outlets to reach and connect with targeted demographics," said Bob Lentz, CEO of PermissionTV.

* "Until now, traditional television constructed barriers, preventing frank, important programming like 'The Talk With Amber Madison' from reaching the audience. Internet television breaks down those barriers. It empowers viewers to be more informed and entertained on their own. And it brings together peers in a community format for frank discussion on information of vital importance," adds Chad Hoffman, Executive Producer for Channel Development for PermissionTV.

About Weller/Grossman Productions

Weller/Grossman Productions is a leader in reality, service, informational, entertainment and documentary television. Over the past 14 years the company has produced more than 8,500 shows for 32 networks. Through every episode the Weller/Grossman Productions signature has been quality, content and information. Weller/Grossman has garnered numerous awards including the prestigious Governor's Emmy Award for the USA Network special, "Healing the Hate," and a primetime Emmy for "Wolfgang Puck" on the Food Network in addition to eight other Emmy nominations notably two for the critically acclaimed History Channel special "Beyond the Da Vinci Code."Weller/Grossman has built a progressive company that continues to adapt to the changing media landscape. Traditional television remains important. However, WGP is expanding as a content provider in Broadband and digital platforms, VOD, international co-productions and domestic syndication. For more information, see www.wellergrossman.com.

About PermissionTV

PermissionTV offers highly customizable and flexible development and delivery solutions, as well as expert services to help corporations, media and entertainment companies and agencies realize the full business benefits of high quality Internet video. More than 30 leading content providers, media companies and agencies including Adobe Systems, Agency.com, Bob Vila, Fox's myNetworkTV, Intercontinental Hotels, Molecular, Toyota Scion, Update Hollywood and Whitman Hart have partnered with PermissionTV to configure and manage branded Internet TV channels, create highly interactive and visually appealing video experiences, and monetize their audiences through ad-supported, pay-per-view and subscription-based services. For more information, see www.permissiontv.com.