Amazon.com and ''A Treasure's Trove'' Author Michael Stadther Launch International Online Treasure Hunt.SEATTLE & NEW CANAAN New Canaan (kā`nən), town (1990 pop. 17,864), Fairfield co., SW Conn.; settled c.1700, inc. 1801. It is mainly a residential town and suburb of nearby New York City. Silvermine Guild Arts Center is located there. , Conn. -- Amazon.com (Nasdaq:AMZN AMZN Amazon.com (NASDAQ symbol) ): --First-of-Its-Kind Contest Leads Treasure Hunters from around the World to $50,000 in Aaron Basha Rings by Following Hidden Clues Found Exclusively on Amazon.com and Five of Its International Web Sites --Hunt Whets "Trovers'" Appetites for Author's Upcoming Book, "Secrets of the Alchemist Dar" Amazon.com (Nasdaq:AMZN) and Michael Stadther, renowned author of "A Treasure's Trove" and the soon-to-be-released "Secrets of the Alchemist Dar," announced today the launch of an international online treasure hunt designed by Stadther and hosted exclusively on Amazon.com in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and five of the company's international Web sites: Canada (Amazon.ca), United Kingdom (Amazon.co.uk), Germany (Amazon.de), France (Amazon.fr) and Japan (Amazon.co.jp). Participants must have a valid login Signing in and gaining access to a network server, Web server or other computer system. The process (the noun) is a "login" or "logon," while the act of doing it (the verb) is to "log in" or to "log on. for the applicable Amazon site. Amazon.com customers in the U.S. can participate by visiting www.amazon.com/treasurehunt. On each of the six sites, customers will find a self-contained treasure hunt where they can search for nine clues that will reveal a secret puzzle. Each country's winner, with the exception of Japan, will receive a ring crafted by renowned jeweler Aaron Basha valued at $10,000. Japan's winner will receive an alternative prize in accordance with Japanese law Japanese law Law as it has developed in Japan as a consequence of the combination of two cultural and legal traditions, one indigenous Japanese, the other Western. In the 8th century Japan borrowed and adapted the legal system of the Chinese Tang dynasty. . Stadther, who is widely acknowledged as having launched the current nationwide treasure hunting treasure hunting Medical malpractice A popular term for a search for the 'needle in a haystack' by a plaintiff's pathologist-expert in a lawsuit for a 'missed'–ie, false negative pap smear that subsequently proved to have cancer phenomenon with his first book, "A Treasure's Trove," created a special nine-piece puzzle for Amazon.com, one piece of which appears each time a contestant deciphers a clue. The first customer from each of Amazon's six Web sites to correctly decipher all nine clues and solve the puzzle will be declared the winner. A new clue will be released each week beginning today, with the final clue appearing on Sept. 19. "The purpose of working with Amazon in creating this first-of-a-kind online treasure hunt is to explore the power of the Internet. This is a fun and relatively easy hunt that I hope encourages families all over the world to work on the clues together, just as families did with 'A Treasure's Trove,' and as I hope they will with my new book, 'Secrets of the Alchemist Dar,'" said Stadther. "This contest is also an entertaining way for people to explore the treasures that lie within the Amazon.com Web site." This is the first time in Amazon.com's history that it has simultaneously engaged so many of its international sites in such a contest, a contest it hopes will introduce its tens of millions of customers to some of the newer shopping experiences on the Web site. "When Michael published 'A Treasure's Trove,' he ignited the current nationwide treasure hunting phenomenon," said Laura Porco, director of merchandising at Amazon.com. "As our customers look for and solve the clues of this unique online treasure hunt, we hope they experience Amazon.com in a way they have never experienced it before." In addition to the online treasure hunt conducted exclusively on Amazon.com's Web sites, the Sept. 26 release of Stadther's new book, "Secrets of the Alchemist Dar," offers intrepid treasure hunters around the globe the opportunity, using the clues concealed in the new book's pages, to win one of the 100 rings by Aaron Basha valued together at $2 million. Anyone can look for clues in the book, decipher the clues and, if they meet all of the requirements in the Official Rules printed in "Secrets of the Alchemist Dar," claim a ring. "Secrets of the Alchemist Dar" is a sequel to "A Treasure's Trove," the enchanting, classic fairy tale fairy tale Simple narrative typically of folk origin dealing with supernatural beings. Fairy tales may be written or told for the amusement of children or may have a more sophisticated narrative containing supernatural or obviously improbable events, scenes, and personages , written and illustrated by Michael Stadther. "A Treasure's Trove" was first published on Nov. 12, 2004, and rapidly climbed the nation's bestseller lists, where it remained for months, selling more than 500,000 copies. The book's pages contained clues that, when successfully deciphered, led readers to the exact locations of 18-karat gold tokens hidden throughout the continental U.S. The gold tokens were redeemable for one-of-a-kind jewels with a combined value of more than $1 million. Tens of thousands of avid treasure hunters, of every age, were dubbed "trovers" by the media and raced all over the United States in search of the hidden tokens. "Secrets of the Alchemist Dar" is currently available for pre-order on Amazon.com for $14.29 -- a savings of 35 percent. The book is being distributed in its English language English language, member of the West Germanic group of the Germanic subfamily of the Indo-European family of languages (see Germanic languages). Spoken by about 470 million people throughout the world, English is the official language of about 45 nations. version worldwide by Simon Scribbles, a division of Simon & Schuster Simon & Schuster U.S. publishing company. It was founded in 1924 by Richard L. Simon (1899–1960) and M. Lincoln Schuster (1897–1970), whose initial project, the original crossword-puzzle book, was a best-seller. Children's Publishing. For more information on "Secrets of the Alchemist Dar" and Michael Stadther, please visit www.alchemistdar.com. About Amazon.com Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden. Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise. About Treasure Trove TREASURE TROVE. Found treasure. 2. This name is given to such money or coin, gold, silver, plate, or bullion, which having been hidden or concealed in the earth or other private place, so long that its owner is unknown, has been discovered by accident. , Inc. Treasure Trove, Inc., based in New Canaan, Connecticut New Canaan is a wealthy town in Fairfield County, Connecticut, United States, 8 miles (13 km) northeast of Stamford, on the Five Mile River. In 1900, 2,968 people lived in New Canaan, and in 1910, 3,667. The population was 19,395 at the 2000 census. , is the publisher of the bestselling "A Treasure's Trove" and the Sept. 26, 2006 release "Secrets of the Alchemist Dar." It also produces family entertainment products that include coloring and activity books, puzzle books, audiobooks, and e-Books. About Aaron Basha Aaron Basha is known for his collection of magical treasures and masterful designs originated of 18 karat karat A measure of the purity of gold. Pure gold is indicated by the label 24 karat. See also fineness. gold, gemstones, and colored enamel. His name is internationally recognized for the signature jeweled Baby Shoes, Love Bugs, spectacular diamond designs, and a high profile celebrity clientele. Aaron Basha has an extraordinary family history dating as far back as 1906. Son to a mother who served as a jewel merchant to Middle Eastern royals and a father who prospered as a pearl dealer, Aaron traveled often. Inspired by his excursions through the Persian Gulf Persian Gulf, arm of the Arabian Sea, 90,000 sq mi (233,100 sq km), between the Arabian peninsula and Iran, extending c.600 mi (970 km) from the Shatt al Arab delta to the Strait of Hormuz, which links it with the Gulf of Oman. cities and India, he acquired a love of rare jewels very early on. It was in 1959 that Aaron first began designing his own pieces and has since established himself as a Madison Avenue Madison Avenue, celebrated street of Manhattan, borough of New York City. It runs from Madison Square (23d St.) to the Madison Bridge over the Harlem River (138th St.). In the 1940s and 50s, some of the major U.S. magnate and industry leader. Today, with the help of his wife and four children, Aaron Basha continues to delight the world with his whimsical charms and ever-expanding fine jewelry collection. Aaron Basha's flagship boutique is located on Madison Avenue, NYC NYC abbr. New York City NYC New York City . Renowned retailers worldwide featuring the Aaron Basha line are located throughout the United States, the United Kingdom, Russia, Japan, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , the Middle East, Europe, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. and the Caribbean Islands. "We are thrilled to be a part of the adventure of 'Secrets of the Alchemist Dar,'" says Aaron. "Our designs are known to charm the child at heart; may the rings of eternal life bring fun, play and love!" For more information please visit www.aaronbasha.com. Forward-Looking Statement forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings All actions that are authorized or sanctioned by law and instituted in a court or a tribunal for the acquisition of rights or the enforcement of remedies. and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 2005, and all subsequent filings. |
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