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Amazon.com Selects MarketMAX's Market4Retail.com.


Business/Technology Editors

DANVERS, Mass.--(BUSINESS WIRE)--June 27, 2000

MarketMAX Web-based merchandising solutions to play a key role in

Amazon.com's assortment selection for its customers

MarketMAX(R), Inc., the leading provider of Web-based collaborative merchandising and optimization solutions for the $6.7 trillion retail market, today announced that Amazon.com (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: AMZN AMZN Amazon.com (NASDAQ symbol) ), the world's leading online retailer, has selected MarketMAX Market4Retail.com(TM). MarketMAX's e-business solutions will help Amazon.com offer an even better merchandise mix of products for their growing number of customers worldwide.

"At Amazon.com we're driving towards operational excellence that improves our selection for customers, and reduces expenses," said Rick Dalzell Rick Dalzell is the Chief Information Officer/Senior Vice President of Amazon.com in Seattle, Washington. In charge of technology, software and services at the Internet marketing behemoth, Dazell has been a corporate officer at Amazon since August 1997, when he was named Vice , CIO CIO: see American Federation of Labor and Congress of Industrial Organizations.


(Chief Information Officer) The executive officer in charge of information processing in an organization.
 at Amazon.com. "As we add more 'stores' to our online presence, collaborative merchandising has become critical to providing our customers with the best shopping experience. MarketMAX provides the tools and processes for us to implement a best practices approach to help us achieve our goal of earth's most customer centric company."

"In retail, planning and optimizing the product mix (the 'assortment') to satisfy both consumer preferences as well as financial goals is the key driver of margin and profitability and therefore, a critical driver of a retailer's success," commented Lori J. Schafer, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of MarketMAX. "Amazon.com has been extremely thorough in selecting a technology partner that has the product architecture, depth of understanding and forward thinking vision that matches its worldwide, collaborative requirements for merchandise planning Merchandise Planning is a strategic and systematic approach used by retailers, particularly in fashion and non-food areas. It is aimed at maximising return on investment, through planning and monitoring sales, margins and inventory in order to increase profitability. . This is one of the most complex and important set of processes in retail and we are delighted that Amazon.com has chosen MarketMAX as its solutions partner."

About Amazon.com

Amazon.com (Amazon.com, Inc., and its subsidiaries) is the Internet's No. 1 music, No. 1 DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 and video, and No. 1 book retailer. Amazon.com (NASDAQ: AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards See e-card. . Amazon.com lists more than 18 million unique items in categories including books, CDs, toys, electronics, videos, DVDs, home improvement products, kitchen products, software, and video games See video game console. . Through Amazon.com zShops, any business or individual can sell virtually anything to Amazon.com's more than 20 million customers, and with Amazon.com Payments, any seller can accept credit card transactions, avoiding the hassles of offline payments. The company also participates in sothebys.amazon.com, the leading auction site for guaranteed art, jewelry, and collectibles, at www.sothebys.amazon.com.

About MarketMAX, Inc.

MarketMAX, Inc. is the leading provider of integrated e-business, merchandise planning and optimization solutions for the $6.7 trillion retail market. MarketMAX combines thought leadership, innovation and the retail industry's leading technology architecture with the single biggest value proposition in retail - improving margin, a value of more than $100 billion for the domestic retail industry, alone. The company's Business-to-Business electronic marketplace, Market4Retail.com, www.Market4Retail.com, opens a global collaboration network to all types of retailers and their suppliers on merchandising and procurement decisions. Market4Retail.com complements the physical markets and buying world with an e-commerce toolset designed to optimize merchandise plans, assortment selection and placement while dramatically compressing time and cost. By integrating into both retailers' and suppliers' planning and operational systems, Market4Retail.com provides both intra- and inter-company collaboration from initial market visits through the entire merchandising, design and manufacturing processes. Known for its innovative and quality products and services, MarketMAX delivers a compelling value proposition to its customers by maximizing sales, margin productivity and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  of the product assortment. MarketMAX customers include American Greetings American Greetings Corporation, Inc. NYSE: AM is the world's largest publicly-traded greeting card company. It is based in Cleveland, Ohio and sells paper greeting cards, electronic greeting cards, party products (such as wrapping papers and decorations), and electronic , Burlington Coat Factory Burlington Coat Factory Warehouse Corporation is a national department store retailer focusing on clothing and shoes, with over 360 stores in 42 states (as of 2006). In early 2007, the first location to be opened in Canada will be at the Vaughan Mills mall in Toronto. , Circuit City, Gibson Greetings, Lowe's Companies, Inc., Marks & Spencer, REI, Service Merchandise Service Merchandise was a chain of large stores carrying fine jewelry, toys, sporting goods, and electronics that existed from 1934 to 2002. The company's former chairman, Raymond Zimmerman, resurrected Service Merchandise as an Internet-only retailer in 2004 after buying the name , ShopKo Stores, The Sports Authority, Williams-Sonoma and VF Corporation.

For more information, call the worldwide headquarters at 978-777-0057 ext. 242. For European sales information, MarketMAX can be contacted at +44-116-286-7290.

Amazon.com Inc.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, significant amount of indebtedness, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risk of distribution center expansion, risks related to fourth quarter performance, risks of system interruption, management of potential growth, inventory risks, risks related to auction and zShops services, risks related to fraud and Amazon.com Payments, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended December 31, 1999, and its Quarterly Report on Form 10-Q Form 10-Q

See 10-Q.
 for the quarter ended March 31, 2000.

MarketMAX is a registered trademark and Market4Retail.com is a trademark of MarketMAX, Inc. All other trademarks are the property of their respective owners.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 27, 2000
Words:826
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