Amazon.com Opens Distribution Center for a Media Day as it Preps and Packs Hundreds of Thousands of "Harry Potter and the Deathly Hallows" for Delivery Starting July 21.

Media Day: Monday, July 16 - 8:30 A.M. - 11:30 A.M. PDT 

WHAT:    Amazon.com (Nasdaq:AMZN) Harry Potter Media Day at an
         undisclosed fulfillment center as it gears up to prepare
         hundreds of thousands of copies of the highly-anticipated
         "Harry Potter and the Deathly Hallows" for delivery starting
         July 21 - the same day the book is released. Nearly 1.2
         million copies of "Harry Potter and the Deathly Hallows" have
         been ordered to-date at www.amazon.com and nearly 2 million
         copies worldwide.

         Amazon.com has teamed with UPS and the U.S. Postal Service to
         deliver qualifying orders of "Harry Potter and the Deathly
         Hallows" to feverishly excited fans across the country on
         Saturday, July 21 - the first day the book is available to
         the public. Amazon.com is offering this special delivery, at
         no additional cost, to customers who select Standard shipping
         when ordering the book. More information about how to receive
         "Harry Potter and the Deathly Hallows" on Saturday, July 21
         can be found at www.amazon.com/harrypotter.

VISUALS: Cartons of "Harry Potter and the Deathly Hallows" books being
         prepared for shipment in Amazon's state-of-the-art,
         highly-automated fulfillment center.

WHEN:    Monday, July 16, 2007
         8:30 a.m. - 11:30 a.m. PDT

WHERE:   An Amazon Fulfillment Center

WHO:     Laura Porco, Director of Merchandising, Amazon.com

NOTES:   Additional b-roll will be provided later that day via
         satellite. Location of facility cannot be disclosed. Media
         interested in attending the media day must RSVP by calling
         one of the media contacts listed below. Only journalists who
         have confirmed attendance will be given the fulfillment
         center location and driving directions.

CONTACT: Janie Escamilla - 415-547-7000 ext. 7036
         Amazon.com Media Relations Line - 206-266-7180