Amazon.com Launches Sporting Goods Store; Teams with Leading Merchants to Offer More Than 3,000 Brands Covering More Than 50 Sports.

Sports Editors/Business Editors/Retail Writers

SEATTLE--(BUSINESS WIRE)--Sept. 22, 2003

Amazon.com Joins L.A. Clippers' Elton Brand and Sporting Goods

Merchants to Support Boys & Girls Clubs of America

Amazon.com (Nasdaq:AMZN) today launched its new Sporting Goods store (www.amazon.com/sportinggoods) -- a single destination offering vast and deep selection across dozens of sports. Amazon.com has teamed with leading sporting goods merchants to offer more than 3,000 popular brands covering more than 50 sports, from archery to basketball to paintball to skateboarding, and everything in-between.

As an introductory offer, customers will receive a $10 promotional certificate toward a future Amazon.com purchase for every $50 they spend in the Sporting Goods store. For more details, visit www.amazon.com/sportinggoods.

The company also announced it has teamed up with Los Angeles Clipper Elton Brand and sporting goods merchants to support Boys & Girls Clubs of America, a national network of more than 3,300 neighborhood-based facilities that annually serves some 3.6 million young people, primarily from disadvantaged circumstances.

Shopping for Sporting Goods the Amazon Way

With the launch of Amazon.com's Sporting Goods store, customers can now find and discover hundreds of thousands of sporting goods products in one easy-to-use destination and shop for these products the Amazon way -- with low prices, easy navigation, a single shopping cart, and their ordering and payment information already on file. The Amazon.com Sporting Goods store also provides all of the tools and helpful information Amazon.com customers have come to expect, such as customer reviews and rankings, similarities, top sellers, and buying guides covering everything from "Learn to Take a Powerful Wrist Shot" in hockey to "Learn More About Custom Fitting Golf Clubs," to educate and assist customers in making informed purchase decisions.

Additionally, Amazon.com customers will find special low prices on both popular and hard-to-find sporting goods merchandise. Among the great values currently featured in Amazon.com's Sporting Goods store are:

-- Bowflex Power Pro (XTLU) for $1,397 (normally priced at

$1,597);

-- Huffy Men's & Women's 26" 18 speed Bikes from SportsLine.com

for $47.99 (normally priced at $69.99);

-- Majestic Athletic New York Yankees 2003 Authentic Collection

Premiere Jacket from Sportsrus.com for $79.99 (normally priced

at $109.99);

-- Personalized Precept MC Ladies Golf Balls (dozen) from

Golfballs.com for $10.95 (normally priced at $19.95);

-- Spalding Official NBA Basketballs from eSportsonline.com for

$60.79 (normally priced at $79.99)

-- Spartan Sports FS101 Electric Scooter from Sportsrus.com for

$159.99 (normally priced at $299.99);

-- Tachikara Indoor SV5W Gold Volleyballs from Volley Hut for

$31.16 (normally priced at $43.65); and

-- Wilson Triad 4.0 (110) Tennis Racquets from SportsLine.com for

$89.59 (normally priced at $139.99).

"Amazon.com's goal is to offer customers breadth and depth of selection across dozens of sports, as well as the easiest way for everyone from weekend warriors to sports enthusiasts to find, discover, and buy sporting goods at great prices," said Stu Haas, senior category manager, Amazon.com Sporting Goods. "We'd also like to thank our customers and trusted merchant partners for helping us support Boys & Girls Clubs of America and the tremendous work they do for young people nationwide."

Supporting Boys & Girls Clubs of America

Starting today and through January 31, 2004, Amazon.com customers can donate to Boys & Girls Clubs of America (BGCA) through Amazon.com's new Sporting Goods store. For every $100 donated by Amazon.com customers, select sporting goods merchants, including Altrec.com, Baseball Warehouse, Eastbay, eSportsonline.com, Sportsrus.com and Sports n' More, Inc., will donate a "shopping cart" filled with sports equipment such as basketball, baseball, golf and fishing gear to help outfit Boys & Girls Clubs across the country with needed sports equipment.

"Sports, fitness and recreation are vital to our overall program offerings," said Roxanne Spillett, president, Boys & Girls Clubs of America. "As many communities continue to face serious financial cutbacks, Boys & Girls Clubs are often the only affordable resource providing fun with a purpose. This generous donation from Amazon.com's Sporting Goods store will enable us to continue to do so."

"Boys & Girls Clubs of America provides millions of children with support and guidance to help them pursue their dreams with dedication and commitment, and the contributions made through Amazon.com's Sporting Goods store by customers and merchants will help Boys & Girls Clubs continue this important work," said L.A. Clipper and NBA All-Star Elton Brand.

More information about how to support Boys & Girls Clubs of America through Amazon.com's Sporting Goods store can be found at www.amazon.com/sportinggoods.

Vast Sporting Goods Selection

Visitors to Amazon.com's Sporting Goods store will find and discover deep selection and great prices from leading merchants in the following sports:

        --  Airsoft                   --  Basketball
        --  Archery                   --  Billiards
        --  Badminton                 --  Boating
        --  Baseball & Softball       --  Bowling
        --  Boxing                    --  Paintball
        --  Camping & Hiking          --  Racquetball & Squash
        --  Cheerleading              --  Rugby
        --  Climbing                  --  Running
        --  Cricket                   --  Skateboarding
        --  Cycling & Wheel Sports    --  Skating
        --  Darts                     --  Snow Skiing
        --  Disc Sports               --  Snowboarding
        --  Diving                    --  Snowshoeing, Snowmobiling &
        --  Equestrian Sports             Sledding
        --  Exercise & Fitness        --  Soccer
        --  Field Hockey              --  Surfing
        --  Fishing                   --  Swimming
        --  Football                  --  Table Games
        --  Golf                      --  Tennis & Racquet Sports
        --  Gymnastics                --  Track & Field
        --  Hockey                    --  Volleyball
        --  Hunting                   --  Water Sports
        --  Kayaking                  --  Windsurfing
        --  Lacrosse                  --  Wrestling
        --  Lawn Games                --  Yoga
        --  Martial Arts

The store, which has launched as a beta (test), also features sports fan shops for Major League Baseball, the National Football League, the National Basketball Association, the National Hockey League, NASCAR, and the NCAA, as well as sports apparel and footwear, coaches' and referees' gear, and more. In addition to continually expanding selection, during the beta phase Amazon.com will be testing different features and gathering input from customers to ensure the best possible customer experience for online sports shopping.

About Amazon.com

Amazon.com, a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and sellers list millions of unique new and used items in categories such as apparel and accessories, sporting goods, electronics, computers, kitchenware and housewares, books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, travel services, magazine subscriptions and outdoor living items.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, foreign exchange rates, management of potential growth, system interruption, international expansion, consumer trends, inventory, fulfillment center optimization, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2002, and all subsequent filings.

About Boys & Girls Clubs of America

Boys & Girls Clubs of America (www.bgca.org) comprises a national network of more than 3,300 neighborhood-based facilities annually serving some 3.6 million young people, primarily from disadvantaged circumstances. Known as "The Positive Place for Kids," the Clubs provide guidance-oriented character development programs on a daily basis for children 6-18 years old, conducted by a full-time professional staff. Key Boys & Girls Club programs emphasize character and leadership development, education and career development, health and life skills, the arts, sports, fitness and recreation.