Amazon.com Launches Millions of Tabs, Featuring a Store for Every Customer.

Business Editors/Technology Writers

SEATTLE--(BUSINESS WIRE)--Sept. 27, 2001

Amazon.com (Nasdaq:AMZN) today announced a fully personalized store for every returning customer with the launch of Your Store (www.amazon.com/your-store), featuring each customer's name in a tab that contains selections from their favorite areas across the Amazon.com Web site.

"At Amazon.com we've always worked to put the customer at the center of his or her own shopping universe," said Jeff Bezos, founder and CEO. "Your Store helps each customer find and discover items they might not have been able to find any other way."

Located next to the Welcome tab on the Amazon.com Web site, the new tab offers returning customers a fully personalized store without any customization work required on their part. Items featured in Your Store include content based on past purchases, products the customer has previously rated and areas of the site that the customer has previously marked as favorites. With Your Store, customers can now view their very own personal Books, Music, DVD, or Electronics stores (as well other Amazon.com stores), and can tailor them to feature their favorite areas from within each store.

Customers have full control over their own store and can add new favorite areas or delete old ones across Amazon.com to instantly update their store. Your Store also offers customers easy access to many personalization and community features available to Amazon.com customers, including:

-- Your Recommendations -- personalized recommendations based on customers'
previous purchases, ratings and items they have indicated they own.
http://www.amazon.com/recomme ndations

-- New for You -- personalized suggestions for everything new at Amazon.com.
http://www.amazon.com/new-for -you

-- Page You Made -- a feature that helps customers keep track of items they've
recently viewed and helps them find related items that might be of interest.
http://www.amazon.com/page-yo u-made

-- Friends & Favorites -- a service that puts customers in touch with opinions
and information from people who matter to them most by gathering up reviews,
recommendations and opinions from their favorite people in the Amazon.com
community. http://www.amazon.com/friends

About Amazon.com

Amazon.com (Nasdaq:AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.com and sellers list millions of unique new and used items in categories such as electronics, computers, kitchen and housewares, books, music, DVDs, videos, camera and photo items, toys, baby and baby registry, software, computer and video games, cell phones and service, tools and hardware, travel services and products and outdoor living products. Through Amazon Marketplace, zShops and Auctions, any business or individual can sell virtually anything to Amazon.com's more than 35 million customers (cumulative customer accounts), and with Amazon.com Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments.

Amazon.com operates four international Web sites: www.amazon.co.uk, www.amazon.de, www.amazon.fr and www.amazon.co.jp. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 275,000 movies and entertainment titles and 1 million cast and crew members dating from the birth of film through 2005.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, Amazon.com's anticipated losses, significant amount of indebtedness, competition, strategic alliances, strategic partnerships and business combinations, seasonality, potential fluctuations in operating results and rate of growth, management of potential growth, risks of system interruption, international expansion, consumer trends, risk of fulfillment center optimization, inventory risks, limited operating history, risks related to fraud and Amazon.com Payments, and risks of new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2000, and all subsequent filings, including Quarterly Reports on Form 10-Q.