Amazon.com Launches "Go Indie" Music Store.

Leading online retailer and 30 music labels team to promote independent musicians at a price of only $9.99 per CD

SEATTLE -- Amazon.com (NASDAQ:AMZN) today announced it has joined forces with more than 30 independent music labels to launch "Go Indie," a new section in its Indie music store designed to introduce music lovers of all genres to indie music and existing indie fans to the best independent labels and artists. "Go Indie" features a hand-picked selection of nearly 700 titles, 150 of which carry a reduced price of $9.99.

"There is an incredible amount of great indie music being produced that has traditionally been very difficult for music fans to find," said Peter Faricy, vice president of music at Amazon.com. "We have teamed up with indie's most prominent labels to create the 'Go Indie' store to help our customers find music and to help music find our customers."

The "Go Indie" store will also feature video content from six indie artists, including the Black Keys, Air, The Shins, Sam Bush, Robyn Hitchcock and CeU. The "Go Indie" store and the featured videos can be found at www.amazon.com/indie-deals for a limited time.

"In this day and age, it's rare that a retailer carries the full range of our releases, so thank God for Amazon.com," said Andy Kotowicz, vice president of sales and marketing at Sub Pop Records. "They are the perfect partner to help us showcase the scope and breadth of the Sub Pop's current artists and diverse catalogue."

More than 30 music labels are participating in the limited-time offering, including: Alligator Records, Anti, Astralwerks, Barsuk, Beggars Group, Bloodshot Records, Compass Records, Domino Records, Epitaph, Fat Possum, Hellcat, Koch Records, Matador, Megaforce, Mute, New West, Putumayo, Rykodisc, Sci Fidelity, Silva, Six Degrees, Smithsonian Folkways, Spin Art, Sub Pop, Sugar Hill, Touch N Go, Ultra, Vagrant, World Music Network and Yep Roc.

About Amazon.com

Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.