Amazon.com Jewelry Store Launches New Custom Diamond Ring Creator; Customers Can Now Choose their Own Loose Diamond, Setting Style and Precious Metal to Create the Perfect Diamond Ring and Buy it at the Best Possible Price--Online or Offline.SEATTLE -- Amazon.com, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AMZN AMZN Amazon.com (NASDAQ symbol) ) today announced that customers can now create their own custom diamond rings in the Amazon.com Jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion. The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring. & Watches store (www.amazon.com/jewelry). Create Your Own Ring is a versatile, easy-to-use online tool that enables customers to be more deeply involved in the important process of discovering the perfect diamond ring. "Selecting a diamond engagement ring is a watershed event in customers' lives, and Amazon's Create Your Own Ring enhances that experience by allowing customers to take a more active role in the creation of a special piece," said Russ Grandinetti, vice president, Amazon.com Jewelry. "Create Your Own Ring allows customers to experiment with placing diamonds of varying shapes and sizes into assorted settings and precious metals--it's very easy and a lot of fun." Using Create Your Own Ring, customers can quickly and easily select from a large inventory of loose diamonds of various shapes and sizes, and virtually set their stone of choice into one of more than 200 setting styles. Setting styles are available in platinum, 14 or 18 karat karat A measure of the purity of gold. Pure gold is indicated by the label 24 karat. See also fineness. white or yellow gold, and white and yellow gold combinations. Because Amazon.com does not incur many of the operational costs of a traditional jewelry retailer, the company is able to offer these rings, and all of its fine jewelry, at the lowest possible prices--online or offline. Create Your Own Ring customers can choose from: --An inventory of more than 17,000 loose diamonds ranging from .25 carat CARAT, weights. A carat is a weight equal to three and one-sixth grains, in diamonds, and the like. Jac. L. Dict. See Weight. weight to more than five carats. --Eight diamond shapes including Round, Princess, Marquis, Emerald, Radiant radiant: see meteor shower. , Pear, Oval and Heart. --Forty distinct varieties of solitaire solitaire or patience, any card game that can be played by one person. Solitaire is the American name; in England it is known as patience. There are probably more kinds of solitaire than all other card games together. , side-stone, bezel The front cover of a desktop or tower computer case. The term also refers to the individual drive bay covers, which are removed to install CD-ROMs and other removable drives that require access from the front of the case. , vintage and gemstone gemstone Any of various minerals prized for beauty, durability, and rarity. A few noncrystalline materials of organic origin (e.g., pearl, red coral, and amber) also are classified as gemstones. styles. --Platinum, 14 or 18 karat white or yellow gold, and white and yellow gold combinations. Create Your Own Ring was developed by Amazon's technical, usability and jewelry experts to offer customers the easiest and most versatile ring-design tool online. With more than one million possible ring combinations available on Amazon.com, Create Your Own Ring helps customers navigate the vast selection, quickly zero in on their favorites, and make the best purchasing decision based on their needs. Helpful information on all aspects of buying a diamond ring is built into every step of the ring creation process, so customers need not visit a separate learning center for detailed guidance and information. Each diamond sold by Amazon.com is certified See certification. by the most respected labs and then inspected by Amazon.com's own jewelry professionals to verify quality attributes and ensure an excellent product. Diamonds arrive in an elegant finished-wood jewelry box accompanied by a diamond grading report and information about how to care for the stone. About Amazon.com Amazon.com (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer customers the lowest possible prices. Amazon.com and third-party sellers offer millions of unique new, refurbished, and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden. Amazon.com and its affiliates operate seven retail websites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise. Forward Looking Statement This announcement contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings All actions that are authorized or sanctioned by law and instituted in a court or a tribunal for the acquisition of rights or the enforcement of remedies. and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 2004, and all subsequent filings. |
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