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Amazon.com Jewelry Sales Up More Than 120 Percent.


SEATTLE -- Amazon.com, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:AMZN AMZN Amazon.com (NASDAQ symbol) ) today announced that December 2004 jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion.

The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring.
 sales increased more than 120 percent year-over-year, and its triple-digit growth has continued in 2005. Customers are choosing from an unparalleled selection of rings, necklaces, earrings, bracelets, watches and even body jewelry like the best-selling best·sell·er also best seller  
n.
A product, such as a book, that is among those sold in the largest numbers.



best
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 remain heart-inspired jewelry, diamonds and pearls.

"We're pleased with the triple-digit growth of the Amazon.com Jewelry & Watches business," said Russ Grandinetti, vice president, Amazon.com Jewelry. "We will continue to bring customers industry-leading prices, selection and convenience when shopping for jewelry -- whether they're looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a diamond engagement ring or a trendy fashion piece."

For customers who still haven't found a Valentine's Day Valentine's Day: see Saint Valentine's Day.
Valentine's Day

Lovers' holiday celebrated on February 14, the feast day of St. Valentine, one of two 3rd-century Roman martyrs of the same name. St.
 gift, there's still plenty of time to visit the Amazon.com Jewelry store and select two-day or overnight shipping. Shoppers will find industry-leading prices on high quality diamonds, pearls and other Valentine's Day favorites.

--Amazon.com offers a large selection of diamonds, including diamond studs starting at $40. Of special note is an 11.5 carat CARAT, weights. A carat is a weight equal to three and one-sixth grains, in diamonds, and the like. Jac. L. Dict. See Weight.  invisible set diamond bracelet for $25,599, or 3 carat total weight diamond stud earrings for $19,500.

--Customers are finding more than 1,000 ruby jewelry items ranging from $100 to over $15,000, including a wide selection of heart-shaped rubies.

--The Jewelry store offers all types of watches, including an Amazon.com exclusive from Swiss Legend featuring a crystal bezel The front cover of a desktop or tower computer case. The term also refers to the individual drive bay covers, which are removed to install CD-ROMs and other removable drives that require access from the front of the case.  and "love" written on the dial for a special Valentine's Day price of $99.

--For inspired gifts, customers are finding the art of language and poetry in the work of designers like Jeanine Payer and Kelley Reese.

--Amazon.com offers a wide range of hearts for all budgets, from a sterling silver heart locket for $19 to a pave diamond heart link bracelet for $12,908.

Each piece of jewelry sold by Amazon.com is inspected by jewelry professionals to verify quality attributes and ensure an excellent product. Customers will find detailed product specifications about the gemstones, settings and metal stamps. Amazon.com also offers a "Create a Diamond Ring" feature with which customers can find the right diamond engagement ring based on their choices of diamond shape, carat size, color/clarity and setting style. A Learning Center provides buying guides for pearls, diamonds, precious metals Precious Metals

Valuable metals such as gold, iridium, palladium, platinum, and silver.

Notes:
Investing in precious metals can be done either by purchasing the physical asset, or by purchasing futures contracts for the particular metal.
 and watches. Many of the diamonds and gemstones in the store are independently certified to be a specific cut, clarity, color, shape and weight. Finally, the store provides all of the tools and helpful information that Amazon.com customers know and love, such as Customer Reviews, Top Sellers, So You'd Like To, and Listmania.

Sales in December 2004 represent orders from December 1 through December 31, and 2005 sales represent orders from January 1 to February 7.

About Amazon.com

Amazon.com (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate seven Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statements

This announcement contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended December 31, 2003, and all subsequent filings.
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Publication:Business Wire
Date:Feb 8, 2005
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