Amazon.com Continues to Lead E-tail World.Business Editors ROCHESTER Rochester (rŏch`ĕstər, –ĭstər). 1 City (1990 pop. 70,745), seat of Olmsted co., SE Minn.; inc. 1858. , N.Y.--(BUSINESS WIRE)--Oct. 5, 2000 Harris Interactive Harris Interactive (NASDAQ: HPOL) is an American market research company that specializes in public opinion research using both telephone and surveys on online panels. The company is the product of a 1996 merger between the Gordon S. Black Company and Louis Harris & Associates. e.commercePulse(SM) data shows Amazon.com (Amazon.com, Seattle, WA, www.amazon.com) The largest online shopping site and one of the most widely known e-commerce sites on the Web. Founded by Jeff Bezos in 1995, it had 11 employees by year's end. Within four years, it had more than 1,600 employees and four million customers. ahead in overall mindshare, traffic, purchaser share, customer satisfaction and loyalty; Amazon.com, ToysRUs positioned to lead online toy market holiday activity. Nearly 25% of all online shoppers think of Amazon.com when they are asked to name a company that sells products or services online, and eBay.com follows with 15.9% of mindshare. Amazon.com also captures the most online traffic with 41.5% of all online shoppers visiting their site; eBay.com follows with 31.4% of the online traffic. Amazon.com owns the majority of online purchasers as well, with 7.8% of all online buyers making a purchase at their site, while eBay.com captures 5.5%. Finally, Amazon.com maintains a high level of satisfaction among its customers, with an overall satisfaction score of 8.53 (on a scale from 1-10) and is one of the leaders in satisfaction in terms of ease of use of their site, customer service and customer loyalty. These statistics are based on results of the Harris Interactive e.commercePulse(SM) Q'2 2000 research report. Lori Iventosch-James, Director of e-Commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. Research at Harris Interactive, comments, "Amazon.com is clearly the category killer Category Killer Large companies that put less efficient and highly specialized merchants out of business. Category killers can attain this status by being cheaper, easier, bigger, or more popular than the competition. in the `Books' market and the leader in the `Music & Video' category. It is a major player in `Electronics,' `Computer Software' and `Toys.' Iventosch-James goes on to suggest that given the partnership between Amazon.com and ToysRUs, their combined forces A military force composed of elements of two or more allied nations. See also force(s). should allow them to dominate the online toy market this holiday season. About Harris Interactive e.commercePulse(SM) Harris Interactive e.commercePulse is a tracking study of the online and offline shopping and purchasing behaviors and attitudes of roughly 100,000 adult online respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. each quarter. Using Harris Interactive's Web-based technology, the survey for the second quarter of 2000 was conducted online with 97,633 adult online users at three different periods over the course of the quarter. The survey covered 266 e-commerce Web sites in 13 vertical markets. About Harris Interactive Harris Interactive (Nasdaq: HPOL), the global leader in online market research, uses Internet-based and traditional methodologies to provide its clients with information about the views, experiences, behaviors and attitudes of people worldwide. Known for its Harris Poll, Harris Interactive has over 40 years experience in providing its clients with market research and polling services including custom, multi-client and service bureau research, as well as customer relationship management services. Through its US and Global Network offices, Harris Interactive conducts research in more than 80 different countries, in more than 30 different languages. Harris Interactive uses its proprietary technology to survey its database of more than 7 million online panelists. For more information about Harris Interactive, please visit our Web site at www.harrisinteractive.com. EOE EOE See: European Options Exchange M/F/D/V Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement This media release includes statements that may constitute forward-looking information. We caution you that these forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. are subject to risks and uncertainties that could cause actual results to differ materially from those discussed. Additional detailed information concerning a number of factors that could cause actual results to differ is readily available in the "Risk Factors" section of our Prospectus, dated December 6, 1999 and filed with the Securities and Exchange Commission pursuant to the Securities Act of 1933. |
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