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Amazon.com Celebrates Fifth Anniversary; Timeline Illustrates Milestones and Little Known Facts About Leading Online Retailer's First Five Years.


Business/High Tech Editors

What:

Five years ago this week, Jeff Bezos Jeffrey Preston Bezos (born January 12, 1964 , Albuquerque ) is the founder, president, chief executive officer, and chairman of the board of Amazon.com. Bezos, a Phi Beta Kappa graduate of Princeton University, worked as a financial analyst for D. E. Shaw & Co.  launched Amazon.com -- a

small online book retailer -- from his garage. The company's

mission? Leverage the Internet to transform book buying into

the fastest, easiest and most enjoyable online shopping

experience, while becoming the Earth's most customer-centric

company. Today Amazon.com is the world's leading online

retailer, whose customer-centric mission includes being the

place to find and discover anything (with a capital "A") one

wants to buy online.

The company's customer base and product offerings have

exploded since the early days ... and Amazon.com is today

recognized as a pioneer in changing the way people shop. The

proliferation of the Internet and e-commerce has raised the

customer experience bar, shifting power from the retailer to

the customer. Amazon.com has believed in and supported this

evolution since it opened it virtual doors in 1995.

Graphic:

Amazon.com's five year history includes numerous well- and

little-known milestones, ranging from ground-breaking

e-commerce developments to funny, behind the scenes anecdotes.

Here are just a few of the highlights that have helped build

Amazon.com's 20+ million customer base.

Recommended usage size: Minimum of 6" wide.

Color and black-and-white versions attached.

Text Only:

Following is a text-only version of this graphic, which

includes several, additional little-known Amazon.com facts for

use in editorial coverage.

Notes:

Amazon.com currently lists more than 18 million unique items

in categories such as books, CDs, toys, electronics, videos,

DVDs, tools and hardware, lawn and patio items, kitchen

products, software and video games See video game console. , as well as auctions.

zShops, and electronic greeting cards See e-card. .

For more information, contact Kristin Schaefer at 206/266-7180, kristins@amazon.com.

Five years of Amazon.com

July 1995

-- Amazon.com opens for business. Systems beep every time

customer places an order. Constant beeping drives employees

nuts. Beeper beeper - pager  disabled. Orders, thankfully, continue.

-- By month's end, books shipped to all 50 states in the U.S. and

45 countries worldwide.

September 1995

-- Seattle Yellow Pages listing under "bookstores" results in

customers trying to place orders by phone. We were kind of

hoping they'd use the Web site. We don't renew the listing.(a)

October 1995

-- First 100-order day. (First 100-order hour comes less than a

year later. One hundred-order minutes are common today).(a)

November 1995

-- Moved Web site to new office in back seat of chief

programmer's Honda. Site down for just 20 minutes.

July 1996

-- Associates Program launched. First Amazon.com Associate is

Pure-bred PuppyNet. www.puppynet.com. Most common response in

the office: "awwww..." (Today, there are more than 450,000

Amazon.com Associates.)(a)

May 1997

-- IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard.  -- Amazon.com appears on the NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
 as AMZN AMZN Amazon.com (NASDAQ symbol) (a)

July 1997

-- Forty-four Amazonians co-author online short story with John

Updike, who pens the opening and closing paragraphs.

Amazon.com editors go cross-eyed reading through thousands of

entries daily.

September 1997

-- Instant gratification reaches new heights: 1-Click(R)shopping

introduced. (a)

-- Lucky customer wins law school on us, in contest celebrating

publication of John Grisham's The Street Lawyer.

October 1997

-- One-millionth customer places order. It's hand-delivered to

Japan by Jeff Bezos. Package contains Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking.  manual and

Kitty Kelly's Princess Di biography.(a)

November 1997

-- Vice President Al Gore Noun 1. Al Gore - Vice President of the United States under Bill Clinton (born in 1948)
Albert Gore Jr., Gore
 drops by. Works customer service phone

queues. Looks spiffy spiffy - /spi'fee/ 1. Said of programs having a pretty, clever, or exceptionally well-designed interface. "Have you seen the spiffy X version of empire yet?" This was common mainstream slang during the 1940s.

2.
 in headset. Doesn't do a bad job, at

all.(a)

January 1998

-- Amazon.com announces its 1997 bestseller list, a cool mix of

fiction, design and technology titles.

February 1998

-- The little guy gets a leg up as Amazon.com Advantage launches,

leveling the playing field for independent publishers.

(Program now includes music and video.) (a)

April 1998

-- Amazon.com acquires the Internet Movie Database (IMDB See in-memory database. ). There

is much rejoicing.

May 1998

-- Garry Trudeau Garretson Beekman Trudeau (born July 21, 1948, in New York City) is an American cartoonist, best known for the Doonesbury comic strip. Background and education
Garry Trudeau is the great-grandson of Dr.
 joins with Amazon.com customers to pen the first

collaborative online comic strip comic strip, combination of cartoon with a story line, laid out in a series of pictorial panels across a page and concerning a continuous character or set of characters, whose thoughts and dialogues are indicated by means of "balloons" containing written speech. , The People's Doonsbury

@amazon.com. Thousands enter panel captions daily. The outcome

is a good giggle, if we do say so:

http://www.amazon.com/exec/obidos/subst/promotions/doonesbury/doonesbury-home.html/

.

June 1998

-- Drumroll drum·roll  
n.
1. A rapid succession of short sounds produced by beating a drum.

2. Emphatic support for a cause: "The drumroll for sustainable agriculture . . .
, please: Amazon Music opens for business.(a)

October 1998

-- We're international! Amazon.co.uk and Amazon.de open. (a)

-- Stephen King <noinclude></noinclude>

For other people named Stephen King, see Stephen King (disambiguation).


Stephen Edwin King (born September 21, 1947) is an American author of over 200 stories including over 50 bestselling horror and
 stops by to sign few copies of Bag of Bones. A

Corgi-owner himself, King writes a lovely inscription in one

book to the original company pooch, a Corgi corgi: see Cardigan Welsh corgi; Pembroke Welsh corgi.  named Rufus.

November 1998

-- We're ready for our closeup, DeMille: Amazon Video & DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 

opens. (a)

December 1998

-- More than 1 million new customers shop Amazon.com during the

holiday season. Employees from every department in the company

work 'round-the-clock -- wrapping, packing and shipping orders

to insure they'll be delivered in time for the holidays.

March 1999

-- Amazon Auctions opens, bringing virtual, gavel-dropping fun to

homes worldwide.

April 1999

-- Amazon E-cards launches, based on the belief that if cards

were free, the world would be a better place. Woof, the waving

English Bulldog English bulldog

see bulldog.
, quickly pulls to the head of the e-cards

pack.(a)

May 1999

-- All New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times bestseller list titles are discounted to 50

percent, everyday (and they still are).

June 1999

-- Ten-millionth customer served. Customer population is now

equivalent to the population of Greece. The order? A set of

golf clubs, purchased via Amazon Auctions.

-- Amazon.com becomes first Internet retailer to offer free

digital music downloads to customers with offerings from Lyle

Lovett and Randy Newman to Sarah McLachlan and Public Enemy.

July 1999

-- Amazon Toys opens for business. Customers' Slinky slink·y  
adj. slink·i·er, slink·i·est
1. Stealthy, furtive, and sneaking.

2. Informal Graceful, sinuous, and sleek: wore a slinky outfit to the party.
 needs,

thankfully, are met.(a)

-- Amazon Electronics opens for business, quickly upping the

number of Pilots in the world's palms.

-- A welcome pop cultural embrace: Amazon.com is the answer to a

Jeopardy question and a punch line punch line
n.
The climactic phrase or statement of a joke, producing a sudden humorous effect.


punch line
Noun

the last line of a joke or funny story that gives it its point

Noun 1.
 in a Jay Leno monologue

joke.

September 1999

-- Amazon zShops launches, enabling anyone to offer merchandise

for sale at Amazon.com, be they micro- or major manufacturers,

small businesses or global corporations, specialized retailers

or "mega-conglomerates".

November 1999

-- Four new stores join the Amazon.com family: Software, Video

Games, Gift Ideas and Tools and Hardware. Finally -- we

provide customers with the tools they need to build shelves

for all the stuff they've been buying from us!

-- Amazon.com launches its Wishlist service. Countless customers

get presents they actually want for the holidays. Harmony

reigns.

-- Sothebys.amazon.com launches, bringing authenticated art and

collectibles to our auction experience. First offerings

include Austin Powers' Spy Who Shagged shag 1  
n.
1. A tangle or mass, especially of rough matted hair.

2.
a. A coarse long nap, as on a woolen cloth.

b. Cloth having such a nap.

3. A rug with a thick rough pile.
 Me Time Machine and

salvaged treasure from the "Ship of Gold," the SS Central

America.

December 1999

-- Amazon.com has now shipped 20 million items to 150 countries

worldwide. (a)

-- Eight-o-clock p.m., 12/23. Deluxe Scrabble set ordered. It

arrives in Honolulu the next day.

-- Jeff Bezos is chosen as Time Magazine's Person of the Year.

January 2000

-- Customers smile. New logo smiles back.(a)

-- You ain't heard nothin' yet: Amazon.com and Audible, Inc. team

up to provide Amazon.com customers with spoken-word content

online.

April 2000

-- Amazon Lawn and Patio opens. Buying online gives customers

more time to enjoy both lawns and patios.

May 2000

-- Calling all cooks! Amazon Kitchen is open for business.

July 2000

-- Amazon.com celebrates fifth anniversary! Twenty million

customers now served -- and we're ready for more!

(a) = Appears on timeline graphic

Note to editors: The URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
 under the May 1998 section has been broken up to fit.

Note: A Photo is available at URL: http://www.businesswire.com/cgi-bin/photo.cgi?pw.071200/bw1.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
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Date:Jul 12, 2000
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