Amazon.com Auctions and zShops Provide New Tools to Its Merchant Community; Sellers Can Now Use ePoster2000 Software by AuctionPoster.com for Enhanced Listings.

Business Editors/Technology Writers

SEATTLE and FOSTER CITY, Calif.--(BUSINESS WIRE)--Feb. 3, 2000

Amazon.com, the leading online retailer, and AuctionPoster.com, Inc., today announced the availability of ePoster2000 for Amazon.com Auctions and zShops sellers.

With full functional support for Amazon.com Auctions and zShops, ePoster2000, an updated version of the popular auction-listing automation software AuctionPoster98, was officially launched today by AuctionPoster.com, Inc. Amazon.com's sellers can now download ePoster2000 from www.auctionposter.com/amazon for use when creating Amazon.com zShops and Auctions listings.

&uot;We are constantly looking at ways to improve both the selling and buying experience for our customers,&uot; said Erich Ringewald, vice president and general manager, Amazon.com. &uot;ePoster2000 provides effective listing tools that make it easy and fast for high-volume sellers to create great listings, therefore providing a better experience for our more than 17 million shoppers.&uot;

&uot;Amazon.com has the largest audience of buyers on the Web and a clear understanding of the needs of small businesses selling online,&uot; said Jeff Schlicht, CEO of AuctionPoster.com. &uot;Before today, we provided high-volume sellers the leading tool for easily creating and managing the most effective online sales. Now we are extending that capability to Amazon.com Auctions and zShops sellers, helping them sell more effectively. We've changed the name of our product from AuctionPoster98 to ePoster2000 to reflect the growing importance of new forms of e-tailing provided by online auction, retail, and classifieds sites.&uot;

ePoster2000 is PC software that helps automate the creation and posting of online seller listings through professionally designed customizable themes and templates, enabling online sellers to create professional listings quickly without knowing any HTML. The software, which includes a built-in spellchecker, automates data entry and allows sellers to store and reuse their listing templates. Sellers use the 1-step posting feature to post their listings to supported sites automatically. ePoster2000 also automates the task of posting and managing pictures and offers counters for tracking the effectiveness of their listings.

ePoster2000 supports the many existing features and tools Amazon.com provides to help its sellers succeed. Amazon.com's browse and search functions, 1-Click(R) credit card payment technology, Bid-Click, CrossLinks, and First Bidder Discount allow online Auctions and zShops sellers to capitalize on some of the features and functionality that have made Amazon.com the most popular online shopping site.

The first 10,000 merchants and online sellers who download ePoster2000 and post a listing to Amazon.com zShops or Amazon.com Auctions will receive three months of free use of the software. All others can download ePoster2000 for a free trial of one week. For more detailed pricing information, or to download ePoster2000 for a free trial, visit www.AuctionPoster.com.

About AuctionPoster.com, Inc.

AuctionPoster.com provides software and services to enable online sellers to create online auction, storefront, and classified listings easily, quickly, cost-effectively, and professionally. AuctionPoster software and services provide professional results to nontechnical businesspeople, empowering a whole new segment of online sellers. AuctionPoster.com provides the tools and support to enable sellers to get superior results. Used by some of the most active online sellers, AuctionPoster.com customers have over 30,000 online auctions running daily on popular online marketplace sites, including Amazon.com. AuctionPoster.com is a privately held company located in Foster City, Calif.

About Amazon.com

Amazon.com (Amazon.com, Inc., and its subsidiaries) is the Internet's No. 1 music, No. 1 DVD and video, and No. 1 book retailer. Amazon.com (Nasdaq:AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com lists more than 18 million unique items in categories including books, CDs, toys, electronics, videos, DVDs, home improvement products, software, and video games. Through Amazon.com zShops, any business or individual can sell virtually anything to Amazon.com's more than 17 million customers, and with Amazon.com Payments, any seller can accept credit card transactions, avoiding the hassles of offline payments. The company also participates in sothebys.amazon.com, the leading auction site for guaranteed art, jewelry, and collectibles, at www.sothebys.amazon.com.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risk of distribution center expansion, risks related to fourth quarter performance, risks of system interruption, management of potential growth, risks related to auction and zShops services, risks related to fraud and Amazon.com Payments, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and Quarterly Reports on Form 10-Q for the quarters ended March 31, 1999, June 30, 1999, and September 30, 1999.