Amazon.com's Sports & Outdoors Store has Winning Lineup of NFL and NCAA Football Fan Gear.

Store reveals Amazon.com customers favor Favre over Romo and the Cowboys over the Giants

SEATTLE -- Football fever is off and running, and fans everywhere have a reason to scream victory. Amazon.com, Inc. (Nasdaq:AMZN), today announced two football fan shops - Amazon.com's National Football League fan shop (www.amazon.com/nfl) and National Collegiate Athletic Association fan shop (www.amazon.com/ncaa) - showcasing more than 550,000 products from top merchants, including FansEdge, Football Fanatics and Fogdog Sports. Loyal football fans can discover the greatest online selection and low prices on jerseys, hats, collectibles, toys and games, sports equipment and tailgating and stadium gear.

"This is prime football season and each fan shop has everything customers need to show support for their favorite teams and players," said Benjamin Hartman, director of Amazon.com's Sports & Outdoors Store. "If you don't live in the city of your beloved team then you know how hard it can be to find your team's hat or jersey. Within Amazon.com's Sports & Outdoors store, customers anywhere in the country can find and purchase the widest selection of fan gear for both NFL and NCAA teams at everyday low prices."

Since the beginning of football season, Amazon customers are showing their team loyalties:

* Among Amazon.com customers, the Dallas Cowboys are the most popular NFL team, selling more fan gear than any other team.

* For NCAA gear, Amazon.com customers have purchased more Florida fan gear than any other team, edging out both Michigan and Georgia.

* The cities with the most fandom and the largest purchasers of NFL-branded products are Dallas, New York and Pittsburgh.

* On Amazon.com, the bestselling NFL football jersey is the Reebok Replica Brett Favre New York Jets (green) adult jersey. The Reebok Replica Peyton Manning Indianapolis Colts (white) adult jersey is the second bestseller.

Each football fan shop is built for the way customers shop: organized by team and category, it provides all of the tools and helpful information that Amazon.com customers have come to know and trust, including robust product information, customer reviews and bestsellers. In addition, Amazon.com carries thousands of footballs, helmets and protective gear for adults and future QBs from top brands like Wilson, Adidas, Riddell, Under Armour, Rawlings, Shock Doctor and Reebok. Coaches and players can browse hundreds of training aids, including blocking dummies, agility trainers and protective gear by visiting www.amazon.com/football.

Sports enthusiasts can visit www.amazon.com/sports to discover a wide selection of NBA, WNBA, NHL, MLB and NASCAR products.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music & games, digital downloads, electronics & computers, home & garden, toys, kids & baby, grocery, apparel, shoes & jewelry, health & beauty, sports & outdoors, and tools, auto & industrial.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), and Amazon Mechanical Turk.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2007, and subsequent filings.