Amazon.com, 1-800-Flowers.com Team Up for Mother's Day; 1-800-FLOWERS.COM To Be Amazon.com's Exclusive Gift Ideas Floral Provider For Largest Floral Holiday.

Business Editors

WESTBURY, N.Y.--(BUSINESS WIRE)--April 26, 2000

1-800-FLOWERS.COM (NASDAQ: FLWS), a leading online provider of thoughtful gifts, announced today that it has become the exclusive Amazon.com Gift Ideas floral provider, effective immediately and running through the largest floral holiday season.

1-800-FLOWERS.COM will receive the top placement under Amazon.com's "Gift Ideas" center which will link prospective shoppers to the 1-800-FLOWERS.COM web site (www.1800flowers.com). Amazon.com (NASDAQ:AMZN), the leading online retailer, will also use e-mail to announce to its customers the availability of flowers from 1-800-FLOWERS.COM on the Gift Ideas center.

"The flower category is a natural one for us to turn to as our customers look to us to offer everything they might want to buy online," said Amazon.com Vice President of Business Development Doug Boake. "Our customers have come to expect the highest quality from Amazon.com, so it makes sense that we would partner with a customer-centric company like 1-800-FLOWERS.COM."

"We are pleased to be able to partner with the world's most recognized e-tailer, particularly prior to our largest floral holiday," said 1-800-FLOWERS.COM Senior Vice President Chris McCann. "The Amazon.com customers are very knowledgeable about online shopping, and we look forward to providing them with the finest floral products and services."

About Amazon.com

Amazon.com (Amazon.com, Inc., and its subsidiaries) is the Internet's No. 1 music, No. 1 DVD and video, and No. 1 book retailer. Amazon.com (NASDAQ: AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com lists more than 18 million unique items in categories including books, CDs, toys, electronics, videos, DVDs, home improvement products, software, and video games. Through Amazon.com zShops, any business or individual can sell virtually anything to Amazon.com's more than 17 million customers, and with Amazon.com Payments, any seller can accept credit card transactions, avoiding the hassles of offline payments. The company also participates in sothebys.amazon.com, the leading auction site for guaranteed art, jewelry, and collectibles, at www.sothebys.amazon.com.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risk of distribution center expansion, risks related to fourth quarter, risks of system interruption, management of potential growth, risks related to auction and zShops services, risks related to fraud and Amazon.com Payments, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1999, and Quarterly Report on Form 10-Q for the quarter ended December 31, 1999.

About 1-800-FLOWERS.COM

With one of the most recognized brands in e-commerce, 1-800-FLOWERS.COM provides a broad range of thoughtful gift products including flowers, gourmet foods, candies, gift baskets and other unique gifts to customers around the world via: the Internet (www.1800flowers.com), AOL (keyword: flowers; keyword: gardenworks) and other online services; by calling 1-800-FLOWERS (1-800-356-9377) 24 hours a day; or by visiting one of its Company-operated or franchised stores. 1-800-FLOWERS.COM currently maintains strategic online relationships with America Online, Microsoft Network, Snap.com, Yahoo! and Excite, among others. The company was recently named the top gift site on the Web by Gomez Advisors. The Company's Class A Common Stock is listed on the NASDAQ National Market under the symbol "FLWS."

Special Note Regarding Forward-Looking Statements:

A number of statements contained in this press release are forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the applicable statements. These risks and uncertainties include, but are not limited to: the Company's ability to maintain and enhance its online shopping web sites to attract customers; its ability to successfully introduce new products and product categories; its ability to provide timely fulfillment of customer orders; its reliance on third party vendors for a significant portion of its order fulfillment; the successful implementation and utilization of advanced customer service and order entry technologies. For a more detailed description of these and other risk factors, please refer to the Company's Securities and Exchange Commission filings including the Company's Annual Report on Form 10K, Quarterly Reports on Form 10Q and the IPO registration statement on Form S1.