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Amazon.com's Tenth Holiday Season is Best Ever; Consumer Electronics is Biggest Category for the First Time in Company's History.


SEATTLE -- Amazon.com, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:AMZN AMZN Amazon.com (NASDAQ symbol) ) today announced it has finished its busiest holiday season ever during which time it set a single-day record with more than 2.8 million units ordered, or 32 items per second, worldwide. Additionally, even while its books business set a new Thanksgiving Weekend record, consumer electronics sales surpassed book sales on www.amazon.com that weekend and was Amazon's largest sales category for the first time.

"We are extremely grateful to our customers," said Jeff Bezos Jeffrey Preston Bezos (born January 12, 1964 , Albuquerque ) is the founder, president, chief executive officer, and chairman of the board of Amazon.com. Bezos, a Phi Beta Kappa graduate of Princeton University, worked as a financial analyst for D. E. Shaw & Co. , founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Amazon.com. "On behalf of Amazon.com employees around the globe, we wish everyone happy holidays and best wishes for the coming year."

Worldwide 2004 Holiday Facts

(includes www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com).

--On the peak day this season, Amazon's worldwide fulfillment network shipped over two million units.

--Amazon.com shipped to 217 countries and delivered over 100,000 shipments to overseas US military personnel at APO/FPO APO/FPO Army Post Office / Fleet Post Office  addresses.

--More than half a million gift certificates were ordered between November 25th and December 24th 2004.

--Amazon.com shipped more than 99 percent of orders in time to meet holiday deadlines worldwide.

--One of Amazon.com's most remote shipments was the CD "The Mountain" (Del McCoury Delano Floyd McCoury (born February 1, 1939 in Bakersville, North Carolina) is an American bluegrass musician. As leader of the Del McCoury Band, he plays guitar and sings lead vocals along with his two sons, Ronnie McCoury and Rob McCoury who play mandolin and banjo respectively.  and Steve Earle Steve Earle (born Stephen Fain Earle January 17, 1955) is an American singer-songwriter, well known for his rock and country music, as well as for his many political views. He is also a published writer, a political activist and has written and directed a play. ) to Arctic Village, Alaska Arctic Village is a census-designated place (CDP) in Yukon-Koyukuk Census Area, Alaska, United States. As of the 2000 census, the population of the CDP is 152. The village is located in the large Gwitch'in speaking region of Alaska, and the local dialect is known as Di'haii .

Amazon.com 2004 Holiday Facts (www.amazon.com only)

--The "Holiday Shoppers" feature, which tracked the estimated number of visitors at Amazon.com during the prior 60 minutes, topped 700,000.

--The Jewelry & Watches store sold more than one watch per minute since November 25.

--The Music store broke a new sales record, selling more than one million units per week for two consecutive weeks in December.

--The DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 category capped off the year by breaking the one week order record (for the week ending December 12), and by setting a single title one day order record of over 13,000 units of "Lord of the Rings, Return of the King Extended Edition" on December 14.

--The last order placed on December 23rd in time for Christmas delivery contained "Is This It" by The Strokes and Yu-Gi-Oh!-The Movie. It was delivered to Sammamish, Washington on December 24th.

--Compared with 2003, the standard shipping deadline was extended two days from December 18 to December 20.

Amazon.com's hot holiday sellers November 25, 2004 through December 23, 2004 (based on units ordered)

--In Home & Garden, kitchen items topped the list this year. The Black & Decker Lids Off Jar Opener, the Hamilton Beach Waffle See WAFL.  Stix Waffle Maker and Riedel O Cabernet/Merlot Wine Tumblers For other meanings, see Tumbler.
Tumblers were proposed by Ted Nelson in "Literary Machines" as a means to address every bit ever written, or a particular span of bits in any text ever written.

A tumbler is a unique numerical address of an interesting artifact.
 were the three top sellers in the store. Cookware was also very popular, with classic pans from Calphalon, the Casa Moda "S'mores" Maker, and George Foreman grills being among the best sellers.

--In Gourmet Food, Harry & David's Christmas Classic Tower of Treats and the Ghirardelli Tower were again the most popular gift baskets. See's Candies Gold Truffle truffle (trŭf`əl) [Fr.], subterranean edible fungus that forms a mutually beneficial (symbiotic) relationship with the roots of certain trees and plants. The part of the fungus used as food is the ascoma, the fruiting body of the fungus.  Box and Godiva's Holiday Gold Coin Bag were top selling chocolate gifts. Other popular items included the Kona Coffee Sampler and Cranberry Fool unique cranberry sauce.

--In Sports & Outdoors, flashlights, poker chips and exercise equipment (including full-sized treadmills, home gyms, yoga and pilates gear, and the Ab Lounge 2) were the hottest items this season. The Flybar 1200, a high-tech pogo stick sold exclusively on Amazon.com, was so popular that Amazon.com fulfillment centers scrambled to keep up with customer demand. Other areas that did exceedingly well were golf, fan gear for every sport, and, surprisingly, SCUBA and snorkel snorkel, tube through which a submarine or diver can draw air while underwater. When in use, the top of the snorkel tube extends above the water surface into the air.  gear.

--Top sellers in Computer & Video Games were Halo 2 (Xbox), Grand Theft Auto: San Andreas (Playstation 2) and the Incredibles (Gameboy Advance). The Sims 2 and Half-Life 2 were the top selling games for PCs.

--In Health & Personal Care, the ever popular nose hair groomers, shavers and electric toothbrushes were the top sellers. A surprising top seller this holiday was the new Philips HeartStart Home Defibrillator defibrillator, device that delivers an electrical shock to the heart in order to stop certain forms of rapid heart rhythm disturbances (arrhythmias). The shock changes a fibrillation to an organized rhythm or changes a very rapid and ineffective cardiac rhythm to a , which is the first defibrillator cleared for over-the-counter sale.

--Tools & Hardware top sellers were the Black & Decker 25' Auto Tape Measure, the Strait-Line Intersect Laser Level, the Porter-Cable Finish & Brad Nailer Combo Kit, and the Toro Toro may refer to:
  • Denominación de Origen Toro, the Spanish wine region
  • Toró, the nickname of Rafael Ferreira Francisco, Brazilian football (soccer) player
 Electric Power Shovel Plus.

--The top selling books this holiday season were "America (the book): A Citizen's Guide to Democracy Inaction" by Jon Stewart, "The Five People You Meet in Heaven" by Mitch Albom - which also topped the list in 2003, and "Chronicles Vol. 1" by Bob Dylan.

--In Music, the hottest sellers were U2's "How to Dismantle an Atom Bomb," Clay Aiken's "Merry Christmas with Love," Nirvana's box set "With the Lights Out," Allison Krauss and Union Station's "Lonely Runs Both Ways," Rod Stewart's "Stardust star·dust  
n.
1. A dreamlike, romantic, or uncritical sense of well-being.

2. A cluster of stars too distant to be seen individually, resembling a dimly luminous cloud of dust. Not in scientific use.

3.
...The Great American Songbook Volume III," Green Day's "American Idiot," Josh Groban's "Live at the Greek," and Ray Charles' "Genius Loves Company."

--In the DVD/Video category, it was the season of multi-disc sets as the "Lord of the Rings: Return of the King Extended Edition," "Seinfeld" Seasons 1-3 and the "Star Wars Trilogy" led the top sellers. This holiday season also proved that there is strength in sequels as "Shrek 2," "Spider-Man 2," and "Harry Potter and the Prisoner of Azkaban" all finished in the top 10.

--In Beauty, the most popular products this season were samplers from Yves Rocher and Caswell Massey, Curious Britney Spears perfume, and Philosophy's The Gingerbread gingerbread

In architecture and design, elaborately detailed embellishment, either lavish or superfluous. Though the term is occasionally applied to such highly detailed and decorative styles as the Rococo, it usually refers to the hand-carved and -sawn wood ornamentation of
 House. LUSH Bath Bombs have also been a regular favorite.

--The top selling electronics products this year were the Apple 20GB iPod, the Apple 4GB Silver Mini iPod, the Phillips DVP DVP

See delivery versus payment (DVP).
642 DivX Progressive Scan DVD player A progressive scan DVD player is a DVD player that can output video in a progressive scan format such as 480p or 720p. Players which can output resolutions higher than 480p are often called upconverting DVD players. , the iTunes $15 prepaid Card and the Canon PowerShot SD 110 3MP Digital Elph camera.

--Diamonds of all sizes were popular in earrings, pendants and bracelets. Other top selling jewelry items include Sterling Silver Blue Topaz Earrings, Paris Hilton's Sterling Silver and Swarovski Crystal Heart Pendant on a Satin Cord (16 inch), Paris Hilton's Sterling Silver and Swarovski Crystal Star Hoop Earrings, and a Floating Heart Pendant with Diamond.

--In apparel, comfort was king. The Ugg(R) Australia Classic Short Boot, Land's End Women's Regular Flex Fleece Clog Slippers, and the Carole Hochman Fleece Pajama Set were all hot sellers.

About Amazon.com

Amazon.com (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate seven Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, international expansion, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended December 31, 2003, and all subsequent filings.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 27, 2004
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