Amazon.Com Unveils Smart New Look; Now it's Easier than Ever to Explore Earth's Biggest Bookstore.SEATTLE--(BUSINESS WIRE)--April 9, 1997--Amazon.com(TM), Earth's biggest bookstore and a leading online retailer, today announced a substantially improved design and format for its site - - one that makes book browsing and shopping easier and more fun than ever before. The new site combines rich new editorial content with easier ordering to create an exceptional shopping experience. "Our customers have told us three things: make it easy, make it fun, and keep it fast," said Jeff Bezos Jeffrey Preston Bezos (born January 12, 1964 , Albuquerque ) is the founder, president, chief executive officer, and chairman of the board of Amazon.com. Bezos, a Phi Beta Kappa graduate of Princeton University, worked as a financial analyst for D. E. Shaw & Co. , Amazon.com founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We've spent the past six months getting this balancing act right. In fact, we threw away an entire earlier redesign that had become too elaborate. Thanks to our beta testers, we're confident our customers will be pleased with the results." Amazon.com's store features a new look and feel, and adds a number of new areas and features for customers to explore. Highlights of the refurbished site include: -- Simpler browsing thanks to a new navigation system A GPS-based electronic system in a car or truck that provides a real time map of the vehicle's current location as well as step-by-step directions to a programmed destination. See GPS and vehicle tracking. that allows customers to move quickly and efficiently through the entire store. -- The Amazon.com Journal, a section of the site dedicated to exclusive Amazon.com author interviews, feature articles, and special columns for book-novices and book-lovers alike. -- Eclectica, a twice-weekly column of "ideas, observations, and the books that give them depth," written by Jonathan Kochmer. A former professor, farm-hand, programmer, musician, museum curator, carpenter, futurologist, entomologist, statistician, and author of Internet books, Kochmer draws on a unique background, voracious voracious said of appetite. See polyphagia. reading, and a year as Amazon.com's Spotlight editor to introduce readers to new and forgotten works. The look may be new, but some things never change - - customers can still find their favorite books and authors in Amazon.com's catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. of 2.5 million titles quickly and easily. Amazon.com opened for business in July 1995. The privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. is headquartered in Seattle, Washington  This page is protected from moves until disputes have been resolved on the .The reason for its protection is listed on the protection policy page. . Amazon.com is the leading online retailer of books, offering a catalog of 2.5 million titles, 40% off the Amazon.com 500, features for easy searching and browsing, personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. shopping services, Web-based credit card payment, and direct delivery to customers. Amazon.com has virtually unlimited online shelf space and can offer customers a vast selection through an efficient search-and-retrieval interface. -0- Amazon.com is a trademark of Amazon.com, Inc. CONTACT: Amazon.com Dean LaRue 206/346-2051 deanl@amazon.com |
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