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Amazon Customers Save More Than $50 Million on "Harry Potter and the Deathly Hallows".


With 2.223 Million Pre-Orders, Final Harry Potter Book Becomes Largest Single-Product Delivery Event in Company's History

SEATTLE -- Just hours before the most anticipated book release in history, Amazon.com (Nasdaq:AMZN AMZN Amazon.com (NASDAQ symbol) ) today announced that as of midnight, July 19, it has received more than 2.223 million pre-orders of "Harry Potter and the Deathly Hallows Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. " on its Web sites worldwide, eclipsing the previous pre-order record of 1.5 million held by the sixth book in the epic Harry Potter series. On Amazon.com alone, the company received a record 1.41 million pre-orders making the book the company's largest new product release ever. Amazon estimates its customers will save more than $50 million worldwide on the purchase of the book when factoring in savings from the book's discounted price, the $5 promotional certificate offered on Amazon.com and Amazon.ca and free shipping.

In the largest single-product distribution in Amazon.com's history, more than 1.3 million copies of "Harry Potter and the Deathly Hallows" will arrive on the doorsteps of millions of Muggles across the country tomorrow-the first day the book is available to the public. Amazon.com offered this guaranteed Saturday delivery option to customers for the same price as Standard shipping, and Saturday delivery was free for Amazon Prime members. Amazon's Web sites serving the UK, France, Germany, Japan and Canada also will delight hundreds of thousands of customers with release-date delivery on Saturday, July 21.

"After months of unprecedented anticipation, we are thrilled to delight our customers with the release-date delivery of 'Harry Potter and the Deathly death·ly  
adj.
1. Of, resembling, or characteristic of death: a deathly silence.

2. Causing death; fatal.

adv.
1. In the manner of death.

2.
 Hallows' at such a significant savings," said Greg Greeley, vice president of books at Amazon.com. "We are humbled that so many customers from around the world trust Amazon to deliver the most anticipated book in history. To all of our global customers-thank you."

"Harry Potter and the Deathly Hallows" became available for pre-order on February 1, 2007, kicking off months of Potter-mania on Amazon.com. Additionally:

* Falls Church Falls Church, independent city (1990 pop. 9,578), NE Va., a residential suburb of Washington, D.C.; inc. as a town 1875, as a city 1948. There is diverse light manufacturing, including telecommunications equipment. , VA was declared the "Harry-est Town" in America. Residents of Falls Church ordered more copies of "Harry Potter and the Deathly Hallows" from Amazon.com per capita [Latin, By the heads or polls.] A term used in the Descent and Distribution of the estate of one who dies without a will. It means to share and share alike according to the number of individuals.  than in any other town in America. As a prize, Amazon.com donated do·nate  
v. do·nat·ed, do·nat·ing, do·nates

v.tr.
To present as a gift to a fund or cause; contribute.

v.intr.
To make a contribution to a fund or cause.
 a $5,000 Amazon.com gift certificate to The Mary Riley Styles Public Library Foundation Trust of Falls Church. (see www.amazon.com/harrypotter for a full list of Harry-est Towns and States)

* Amazon's top three new product releases of all time are, in order, "Harry Potter and the Deathly Hallows," "Harry Potter and the Half-Blood Prince" (Book Six) and "Harry Potter and the Order of the Phoenix" (Book Five). Each set Amazon records for the number of advance copies ordered, both on www.amazon.com and cumulatively on Amazon's retail Web sites worldwide.

* The 1.41 million books pre-ordered on Amazon.com weigh more than 1,750 tons. That is equal to nearly eight Statues of Liberty or nearly 10 of the new, fully-loaded Boeing 787 Dreamliners.

* Amazon's U.S. fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 centers processed approximately 18 tons of "Harry Potter and the Deathly Hallows" per hour and are shipping to more than 43,000 zip codes zip code

System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities.
 across the country.

* Across all of its seven web sites, Amazon will ship to more than 160 countries around the world.

* On its busiest pre-order day, Amazon.com took more than 1.75 pre-orders of "Harry Potter and the Deathly Hallows" per second.

About Amazon.com

Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion.

The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring.
 and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings All actions that are authorized or sanctioned by law and instituted in a court or a tribunal for the acquisition of rights or the enforcement of remedies.  and claims, fulfillment center optimization optimization

Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics.
, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption INTERRUPTION. The effect of some act or circumstance which stops the course of a prescription or act of limitation's.
     2. Interruption of the use of a thing is natural or civil.
, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended December 31, 2006, and all subsequent filings.
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 20, 2007
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