Amazon's Frustration-Free Packaging Program Expands with Dozens of New Toys from Top Brands.Fisher-Price and Mattel Add New Ready-to-Play Toys; Other Top Brands Join Effort to Eliminate Packaging Frustration and Offer More Environmentally Friendly Environmentally friendly, also referred to as nature friendly, is a term used to refer to goods and services considered to inflict minimal harm on the environment.[1] Packaging Options SEATTLE -- Amazon.com, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AMZN AMZN Amazon.com (NASDAQ symbol) ) today announced the addition of new toys to its Frustration-Free Packaging lineup (www.amazon.com/frustration-free), giving customers a broader selection of easy-to-open toys in time for the winter holidays. Fisher-Price and Mattel, two of the first brands to join Amazon's Frustration-Free Packaging program, together have added 10 top new toys, including the popular Matchbox[R] Mega Rig[R] Pirates Ship, Little Mommy[R] Walk & Giggle[TM] doll and Fisher-Price GeoTrax[R] Timbertown Railway[TM] track set. "We know that when a child gets a new toy, all they want to do is rip right through the package to start playing immediately," said Matt Petersen, vice president of package design at Mattel. "Having this type of ready-to-play experience from the moment you open the box is very powerful. We've also been able to actively explore not only how to make packaging more consumer friendly, but also to be mindful of impacts to the environment." In addition to the new lineup from Mattel and Fisher-Price, several other top toy manufacturers have joined the initiative, including LeapFrog, Melissa & Doug, Sprig, V Tech and Wild Planet. "Packaging frustration is real - we hear about it from customers all the time," said Sarah Wood, director of the Amazon.com Toys & Games Store. "Birthday parties and holidays should be as stress-free as possible for parents. Amazon Frustration-Free Packaging helps by eliminating issues some parents have with freeing toys from clamshells, wire ties and and other packaging components. The Amazon Frustration-Free versions are ready to play right out of the box, which is a great thing for parents and kids." Amazon's Frustration-Free Packaging initiative is part of the company's effort to improve packaging, provide a better customer experience and create more environmentally friendly packaging options. Amazon introduced its Frustration-Free Packaging in November 2008 and the growing selection of its Frustration-Free products, along with the packaging feedback tool, can be found at www.amazon.com/frustration-free. Amazon customers can also provide feedback on both Amazon's and manufacturers' packaging. For example, customers can rate Amazon's packaging on a four-point scale ranging from "too small" to "way too big"; this information is then used to improve the way Amazon ships products to customers. Customers can also rate the ease with which they can open manufacturers' original packaging, ranging from "very difficult" to "very easy." Since these features launched in March, tens of thousands of customers have provided valuable feedback. About Amazon.com Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion. The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring. ; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service Amazon Simple Queue Service (Amazon SQS) is a messaging service provided by Amazon.com. It supports programmatic sending of messages by computer programs as a way to communicate over the web. In some sense it could be compared with an instant messaging service for software. (Amazon SQS SQS Simple Queue Service (Amazon) SQS Sector Qualifications Strategy (UK) SQS Spatial Query Server SQS Service Quality System SQS Supplemental Qualifications Statement ), Amazon Flexible Payments Service Amazon FPS (Flexible Payments Service) is an Amazon Web Service that allows the transfer of money between two entities. The service was launched as a limited beta in August 2007. (Amazon FPS (Frames Per Second) The measurement of full-motion video performance. See frame. fps - frames per second ), Amazon Mechanical Turk The Amazon Mechanical Turk (MTurk) is one of the suite of Amazon Web Services, a crowdsourcing marketplace that enables computer programs to co-ordinate the use of human intelligence to perform tasks which computers are unable to do. and Amazon CloudFront. Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise. Forward-Looking Statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings All actions that are authorized or sanctioned by law and instituted in a court or a tribunal for the acquisition of rights or the enforcement of remedies. and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and subsequent filings. |
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