Amazing Media and eCongo.com Partner to Deliver Interactive Advertising to Small Businesses.Business Editors/Hi-Tech Writers FAIRFAX, Va./LOS GATOS GATOS General ATI TV and Overlay Software , Calif.--(BUSINESS WIRE)--May 23, 2000 eCongo.com First to Offer TransActive(TM) Ads to Small Business Merchants Amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. Media, Inc., which connects local advertisers to prospective customers using proprietary TransActive Ad technology and eCongo.com, Inc., the leading eCommerce application service provider (ASP) for small businesses aggregators, today announced a partnership to integrate a co-branded interactive advertising service into eCongo's free e-commerce service for small businesses. This partnership will allow eCongo's small business merchants to interactively market their goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. over the Internet using the Amazing Media System. Under the terms of the partnership, eCongo will offer a co-branded version of Media Manager, Amazing Media's web-based online advertising technology. Amazing Media and eCongo will share revenues generated through affiliate and online advertising opportunities from this partnership. The co-branded version of Media Manager will enable eCongo merchants to create and schedule TransActive Ads, interactive advertisements which directly connect merchants with shoppers. With TransActive Ads, shoppers are able to browse (1) To view the contents of a file or a group of files. Browser programs generally let you view data by scrolling through the documents or databases. In a database program, the browse mode often lets you edit the data. See Web browser. , receive information and purchase products and services displayed within the ad, all without leaving their current Web page. Merchants will have the ability to collect sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). through surveys, sweepstakes and promotions -- enhancing their number of qualified leads and sales. "This as a landmark offering for small business merchants," said Richard Geller, managing director for Amazing Media. "Small businesses count on eCongo's technology to provide the tools to create online economic opportunities. We expect our co-branded offering to exceed small business merchants' expectations. Rather than standard banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. , merchants will have the ability to create and schedule ads that are 'click and do' rather than click-through." "This partnership underscores our commitment to provide small business merchants with the tools and services they need to succeed in e-commerce," said Rick Asturias, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of eCongo.com. "Online advertising is a critical component of e-commerce and this partnership gives our small business merchants access to Amazing Media's ultimate online advertising system. Amazing Media's TransActive ads have the ability to greatly enhance our merchants connection with their customers." About eCongo.com Founded in October 1998, eCongo.com, Inc. is the leading eCommerce application service provider (ASP) for small business aggregators. eCongo offers FreeCommerce Builder, the industry's first free, managed eCommerce service that enables small business aggregators to quickly and easily create co-branded eCommerce communities. eCongo also provides tailored eCommerce solutions to large ISPs, portals, financial institutions and media companies to power the development of their eCommerce communities. The company's flagship service, eCongo FreeCommerce, is the first free eCommerce service for small businesses and web entrepreneurs to include the key eCommerce components integrated into a single, web-based service managed by eCongo.com. To learn more about eCongo.com, visit the company's web site at www.econgo.com or call 877/871-7980. About Amazing Media, Inc. Founded in 1998, Amazing Media is a Fairfax, Va.-based, Internet company that is changing the face of the advertising industry with its next-generation direct marketing and online advertising solutions. Its proprietary technology, the Amazing Media System, offers a patent-pending end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. to advertisers of all sizes who wish to create, serve, edit, and track powerful, feature-rich, TransActive Ads* easily and at minimal cost. Amazing Media is backed by institutional investors Institutional Investor A non-bank person or organization that trades securities in large enough share quantities or dollar amounts that they qualify for preferential treatment and lower commissions. , including Draper drap·er n. Chiefly British A dealer in cloth or clothing and dry goods. [Middle English, weaver or seller of cloth, from Old French drapier, from drap, cloth; see Atlantic and Draper Fisher Jurvetson Draper Fisher Jurvetson (DFJ) is a venture capital firm based in Menlo Park, California with affiliate offices in more than 30 cities around the world and over $4.5 billion in capital commitments. . (http://www.amazingmedia.com) eCongo.com, eCongo, FreeCommerce are trademarks of eCongo.com, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion